The Customer Insight Process That Helped Reengineer a Flagging Business Model And Drive 7-Figure Growth feat. MEREDITH NOBLE
Woman Owned: The Growth Podcast for Women Entrepreneurs
Release Date: 07/22/2025
Woman Owned: The Growth Podcast for Women Entrepreneurs
Ever look at your sales conversion rate and wish it were higher? Most business owners feel the same way, and it’s often because they're stuck in a cycle of confusion and indecision. But what if there was a way to break free and achieve a freakishly high conversion rate? This week, Eleanor breaks down the psychology behind freakishly high sales conversion and shows you exactly how to build a business ecosystem that naturally generates higher close rates. This goes way beyond sales scripts or tactics - we're talking about fundamental structural changes that create clarity at every level...
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Are you really focused on the tasks that make you money? Most founders and entrepreneurs only have a couple of core activities that actually drive revenue. So, if you were asked to name them right now, could you? In this episode, we're getting real about what Eleanor calls "$10,000 tasks” - the specific, high-value activities that bring in the cash. It's easy to get bogged down with busy work that doesn't move the needle, like focusing on the idea of sales instead of the actions that lead to them. If you feel like you've tried everything to boost your revenue but nothing's...
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Building a 7-figure fitness empire with 2,000 active clients and 342,000 followers without spending a dime on ads sounds impossible in today's digital landscape. Yet Kirsten Mark did exactly that, transforming from a teen mom at 16 to CEO of the Women Who Win through pure organic growth and radical authenticity. Tune in this week to hear how Kirsten built sustainable systems that serve thousands without burning herself out, why putting yourself first isn't selfish but essential for scaling, and the exact content batching strategies that fuel consistent organic growth. Get...
info_outlineWoman Owned: The Growth Podcast for Women Entrepreneurs
Most women entrepreneurs are running marathons in their businesses - constantly pushing forward but feeling like they're going nowhere fast. The exhaustion comes not from working too hard, but from working without focus. Sprint-style execution completely flips the script on traditional business planning. Instead of spreading your energy across endless priorities, you choose one area where you're going to punch through and make a freaking impact. Tune in this week as Eleanor breaks down exactly how sprint-style execution can transform your business results. This is...
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When you're depleted, exhausted, and running on empty, your business suffers. So, what if the key to scaling your business wasn't working harder, but working smarter with data? Functional Medicine Practitioner, Functional Diagnostic Nutrition Practitioner, Certified Personal Trainer, and Women’s Health Coach Michele Scarlet discovered this firsthand when she realized she was what she now calls "the healthiest unhealthy person you would have ever met." Tune in this week to learn how Michele applied the same data-driven approach she uses with her health clients to...
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Are you feeling trapped by the pressure to become a social media marketing expert just to grow your business? Social media marketing has become so dominant that many entrepreneurs automatically assume it's the only path to selling group programs and scaled services. But after hosting a leadership retreat where 70% of her clients shared strategies that generated over $100,000 each without touching social media, Eleanor realized how this assumption is costing brilliant women founders millions in potential revenue. Tune in this week as Eleanor explores powerful alternatives to...
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When businesses hit a growth ceiling, the instinct is often to throw more marketing dollars at the problem or chase the latest trend. The real question isn't whether you need to change. It’s whether you'll make decisions based on data or desperation. Co-founder of Learn Grant Writing, best-selling author, and Alaskan adventuress Meredith Noble faced this exact crossroads in December 2020 when her grant writing education business lost $20,000 in a single month. Rather than guess at solutions, Meredith and her co-founder Alex implemented a systematic customer insight process that...
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Revenue plateaus at $15-20K per month often feel like a cruel joke - you're working harder than ever, yet predictable growth remains elusive. One month you hit $20K, the next you're back at $12K, and no amount of hustling seems to create the consistency you crave. The exhausting cycle of feast or famine leaves you wondering if scaling to $50K months is even possible without burning out completely. The leap from inconsistent $15K months to predictable $50K months requires more than new strategies or working longer hours. In this episode, Eleanor shares five critical shifts...
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In this conversation, entrepreneurship expert, strategy specialist, and award-winning author of Pioneers: 8 Principles of Business Longevity from Immigrant Entrepreneurs, Neri Karra Sillaman shares how her family transformed from refugees to founders of a global luxury fashion brand without ever taking venture capital. Starting in a third-floor apartment in Turkey's Grand Bazaar area, they built their business on trust, cultural connections, and what Neri calls "homophilic ties” - the bonds between people who share similar backgrounds and experiences. Listen in this week for a...
info_outlineWoman Owned: The Growth Podcast for Women Entrepreneurs
Most high-achieving women approach summer completely wrong. They either push through like it's any other season, or step away without preparing their businesses to run smoothly in their absence. The result? Either burnout from overwork or anxiety from watching things fall apart while they try to relax. The summer quiet season presents a unique opportunity for women business owners to step into true CEO leadership. By creating intentional protocols and systems, you can enjoy genuine rest while positioning your business for massive growth. This approach transforms the traditional summer...
info_outlineWhen businesses hit a growth ceiling, the instinct is often to throw more marketing dollars at the problem or chase the latest trend. The real question isn't whether you need to change. It’s whether you'll make decisions based on data or desperation.
Co-founder of Learn Grant Writing, best-selling author, and Alaskan adventuress Meredith Noble faced this exact crossroads in December 2020 when her grant writing education business lost $20,000 in a single month. Rather than guess at solutions, Meredith and her co-founder Alex implemented a systematic customer insight process that transformed everything.
Listen in to learn the exact customer insight process Meredith used to re-engineer her business model, how she went from losing $20,000 to generating $45,000 in monthly recurring revenue within seven months, and why customer journey mapping is the "hill she'll die on" as a business strategy.
Get full show notes and more information here: https://safimedia.co/WO59