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Lights, Camera, Profit: How Fisher Multimedia Helps Blue Collar Brands Go Big Ep. #380

Profits with Pajak

Release Date: 08/01/2025

Three Real Problems Lawn Care Owners Face (and How to Fix Them) Ep. #386 show art Three Real Problems Lawn Care Owners Face (and How to Fix Them) Ep. #386

Profits with Pajak

John tackles three real-world challenges submitted by listeners: how to handle lowballing competitors without slashing prices, the signs it’s time to hire a bookkeeper, and the steps to protect your business from costly payment disputes. Comments and Questions are welcome.  Send to  Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Get 50% OFF Equip Expo 2025 tickets NOW with promo code PAJAK LCR Summit: October 19th and 20th in Louisville, Kentucky The Playbook for Success in Your Business and Life! ...

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Profits with Pajak

In this episode of Profits with Pajak, John explores why no season in business or life lasts forever. He shares strategies to focus on what really matters and closes with a heartfelt story from his 30-year high school reunion that drives the lesson home. Comments and Questions are welcome.  Send to  Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Get 50% OFF Equip Expo 2025 tickets NOW with promo code PAJAK LCR Summit: October 19th and 20th in Louisville, Kentucky The Playbook for Success in Your...

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Profits with Pajak

Homeowners aren’t searching Google for a new lawn care company, they’re searching for answers. In this episode of Profits with Pajak, John breaks down the top lawn care questions trending right now and shows you how to turn that search traffic into paying clients. Learn how to use blog content, SEO, and trusted vendors like Green Frog Web Design to position your business as the go-to expert in your market.    Comments and Questions are welcome.  Send to     Episode Links:  Apple Podcast Listeners- Copy and paste the...

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Profits with Pajak

In this episode of Profits with Pajak, John draws a surprising business lesson from an online strategy game. When a top-performing team started falling apart, it wasn’t just from losing, it was from a toxic culture that went unchecked. Sound familiar? If your business culture is suffering due to bad attitudes, gossip, or entitlement, this episode is a must-listen. Learn how to recognize the warning signs and take back control before the poison spreads.    Comments and Questions are welcome.  Send to     Episode Links:  Apple Podcast...

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Same Heart, New Name: Why Kohler Became Rehlko Ep. #381 show art Same Heart, New Name: Why Kohler Became Rehlko Ep. #381

Profits with Pajak

In this episode of Profits with Pajak, John sits down with Nino Di Giglio to discuss the rebranding of Kohler engines to Rehlko. While the name may have changed, the performance and legacy continue with improvements. Learn what “the same but different” really means as Rehlko doubles down on power, durability, and product innovation for the green industry. Comments and Questions are welcome.  Send to  Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Rehlko Upcoming Events: Get 50% OFF Equip Expo 2025 tickets NOW with promo...

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Lights, Camera, Profit: How Fisher Multimedia Helps Blue Collar Brands Go Big Ep. #380 show art Lights, Camera, Profit: How Fisher Multimedia Helps Blue Collar Brands Go Big Ep. #380

Profits with Pajak

In this episode, John sits down with Dalton Fisher, founder of Fisher Multimedia, to talk about how blue-collar service providers can leverage video content to grow their business without becoming a social media influencer. With clients like Jonas Olson (aka Pest Control Millionaire), Dalton has helped generate millions of views and millions in revenue using smart, strategic video. Whether you're camera-shy or ready to tell your story, this conversation will open your eyes to what's possible when video marketing meets real service business goals. Comments and Questions are...

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Profits with Pajak

In this episode, host John Pajak speaks with Dennis Hering of The Advisory Investment Bank about the unique challenges and opportunities of selling a green‑industry business to private equity. They discuss why a focused, tech‑enabled advisory process drives better outcomes than DIY platforms, how to prepare for an exit, navigate deal structures like earn‑outs and rollovers, and ultimately unlock greater value. Perfect for lawn care and landscape business owners planning for their next chapter. Comments and Questions are welcome.  Send to Episode Links: Apple Podcast...

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Profits with Pajak

In this episode of Profits with Pajak, John breaks down his experience at Lawn & Landscape Technology Conference in Las Vegas and why attending isn’t just a trip: it’s a growth strategy. Learn how to maximize every dollar you spend on conferences, network with intention, and discover tools and tactics that can take your business to the next level. Comments and Questions are welcome.  Send to  Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Get 50% OFF Equip Expo 2025 tickets NOW with promo code PAJAK...

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Profits with Pajak

In this Inbox Insights edition of Profits with Pajak, John tackles two very different questions from listeners in the field. First up: Should you stay cash-only in today’s business world, or is it time to modernize your payment options even if you're trying to keep things “low profile”? Then, John weighs in on those sleek, powerful Walker mowers you’ve seen at Equip Expo.  Are they worth the investment, or just eye candy for gearheads? Expect real talk, a little tough love, and a lot of practical advice to help you stop surviving and start scaling. Comments and...

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In this episode of Profits with Pajak, John shares a raw, honest take on the difference between working in the green industry and building a real business within it. Drawing from personal stories and equipment open house encounters, he challenges solo operators and side hustlers to think bigger, plan smarter, and step beyond the cycle of hustle. Whether you’re building an empire or just trying to get through the week, this one will challenge your mindset and help you aim higher. Comments and Questions are welcome.  Send to  Episode Links: Apple Podcast...

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More Episodes

In this episode, John sits down with Dalton Fisher, founder of Fisher Multimedia, to talk about how blue-collar service providers can leverage video content to grow their business without becoming a social media influencer. With clients like Jonas Olson (aka Pest Control Millionaire), Dalton has helped generate millions of views and millions in revenue using smart, strategic video. Whether you're camera-shy or ready to tell your story, this conversation will open your eyes to what's possible when video marketing meets real service business goals.

Comments and Questions are welcome.  Send to [email protected]

Episode Links:

Apple Podcast Listeners- Copy and paste the links below into your browser.

Fisher Multimedia
https://www.fishermultimedia.com/

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