Mastering Your Personal Brand with Proven Who Frameworks | AJ Vaden
Release Date: 09/23/2025
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info_outlineDiluted focus gets diluted results. In this episode of The Persistent Entrepreneur Podcast, host David Hill sits down with AJ Vaden, CEO and Co-Founder of Brand Builders Group, to uncover why personal branding is the key to long-term success.
AJ shares her journey of losing a multi–8-figure business overnight, rebuilding from scratch, and discovering that the one thing no one can take away from you is your reputation. From working with top thought leaders like Lewis Howes to helping entrepreneurs define their “who” and break through obscurity, AJ explains why clarity, intentionality, and focus are the foundation of building wealth and influence.
If you’ve ever felt stretched too thin or unsure how to stand out, this conversation will help you reframe your approach and get laser-focused on the one thing that truly moves the needle.
Key Takeaways:
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Why multiple streams of income might be killing your momentum.
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The difference between a reputation and a personal brand (hint: intentionality).
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How AJ and her husband rebuilt from zero after losing their first business.
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The Sheehan’s Wall framework for breaking through obscurity.
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Why focusing on who you serve is the #1 step in building a personal brand.
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3 actionable strategies to start building your personal brand today.
About the Guest:
AJ Vaden is the CEO and Co-Founder of Brand Builders Group, a personal brand strategy firm dedicated to helping mission-driven messengers become wealthy and well-known. She is also the host of The Influential Personal Brand Podcast, a keynote speaker, and author of the upcoming book Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue.
AJ has worked with clients ranging from New York Times bestselling authors to 8-figure entrepreneurs, teaching them how to clarify their message, stand out, and monetize their reputation.
📲 Follow AJ on Instagram: @aj_vaden
🌐 Learn more: https://brandbuildersgroup.com
Connect with David Hill:
Website: www.davidhill.ai
Facebook: https://www.facebook.com/davidihill/
LinkedIn: https://www.linkedin.com/in/davidihill
YouTube: https://www.youtube.com/c/DavidHillcoach
TikTok: www.tiktok.com/@davidihill
Instagram: https://www.instagram.com/davidihill
X (Twitter): https://twitter.com/davidihill
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