2265: TBT How to Advertise for an Open House
The Level 10 Contractor Daily Podcast
Release Date: 11/20/2025
2267: Topic Showcase: Facebook
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we talk about Facebook. Okay so you’ve heard Rich talk about Facebook on the podcast… about a million times. And for good reason! It’s a really great way to get in front of… well, just about every prospect you could ever hope to sell something to. On today’s showcase, we take you step by step through what Facebook is, what it does, and different ways you can use it. Rich calls it the Swiss Army Knife of social media. Let’s...
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2266: New Roofer Radio Ads - Tell Your Story
The Level 10 Contractor Daily Podcast
We’re going to hear some new radio ads that we’ve produced here at Level 10 for one of our new Roofing clients; Rich is going to walk you through them, and show you how “telling your story” is critical to marketing success.
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2265: TBT How to Advertise for an Open House
The Level 10 Contractor Daily Podcast
We join Rich in one of his old “Tuesday Morning Ad Clinic” webinars where a basement finishing company has submitted a postcard for review. They want to invite people to an open house they are holding at the home of one of their customers where they recently finished a basement to show off their work… and the postcard they are proposing to send is, well, not that great. Rich gives them a ton of suggestions how to make it better, more effective.
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2264: Softening The Blow Of Higher Prices For Your Prospects
The Level 10 Contractor Daily Podcast
So… how’s the rampant inflation treating your business? If you’re like most companies, your prices have gone up–probably by A LOT. Which means that your prospects are experiencing something we like to call “sticker shock,” which could have an adverse effect on closing ratios. How can you deal with that? Glad you asked! Rich shares some PRICE CONDITIONING blog posts that he’s created for one of our clients over here at Level 10… and show you how sending links to them via text message to your prospects BEFORE the sales meeting might be helpful.
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2263: Winter Isn’t Dead Season—It’s Domination Season
The Level 10 Contractor Daily Podcast
Discover six powerful strategies to dominate your market during the slow winter months. Rich reveals how to turn November-February into your competitive advantage through storytelling, mega-irresistible offers, pre-selling spring jobs, and strategic marketing investments. Learn why winter isn't dead season—it's domination season. Includes proven examples from successful contractors generating millions in off-season revenue.
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2262: 5 Ways To Make Your Google Business Listing Work Better
The Level 10 Contractor Daily Podcast
What is Google Business? Why is it so important? How can you optimize it? Those are all questions that Rich answers today in a special episode in our “5 Ways to Monday” series. It’s special because he brings Level 10 Contractor SEO Guru-extraordinaire, Katie Colihan, on the show with him to discuss the topic and all its nuances. This is truly an important episode… so set aside some time and get ready to learn.
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2261: Sunday Podcast: What Is Super-Human Self Awareness? And Do You Have It?
The Level 10 Contractor Daily Podcast
It’s Sunday, and you know what that means–Rich gets out of the marketing pool and does a cannonball from the high dive into the personal development and spiritual deep end. This Sunday is no different; Rich is going to talk about self awareness… and something he calls super-human self awareness.
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2260: Topic Showcase: Pre-Positioning
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor·s ENTIRE podcast run. This week, we talk about selling yourself BEFORE you ever arrive at the house for your sales meeting. Don
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2259: How To Get Good Video Testimonials
The Level 10 Contractor Daily Podcast
Today’s podcast is all about videos… and specifically, getting great video testimonials. Rich is going to discuss how to do them so that the people on the videos--your customers!--say things that speak directly to your identity, so that those who are watching get granular, first-hand witnesses that you actually deliver on all your promises. It takes some planning, and it takes some effort, but the end result is well worth it… as you you’ll see… er… hear when Rich plays some samples from his own client archives.
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2258: TBT: Creativity In Marketing
The Level 10 Contractor Daily Podcast
It’s Throwback Thursday, and here we’ve dug into the vault and pulled out a real gem. This is a webinar that Rich recorded back in 2012 on the topic of creativity in marketing. He’s going to give you ideas on THREE different ways to come up with ideas: 1) Inspiration, 2) deduction, and 3) mismatching. If you’d like to come up with new and innovative ideas for your business, this is going to be a great resource for you.
info_outlineWe join Rich in one of his old “Tuesday Morning Ad Clinic” webinars where a basement finishing company has submitted a postcard for review. They want to invite people to an open house they are holding at the home of one of their customers where they recently finished a basement to show off their work… and the postcard they are proposing to send is, well, not that great. Rich gives them a ton of suggestions how to make it better, more effective.