Coaches Don’t Just Win Games. They Build Brands.
Heavy Or Not - The O.G. Swim Guide
Release Date: 11/17/2025
Level 1 Swim Secrets from Suriname and Coach Yash
Heavy Or Not - The O.G. Swim Guide
Coach Yash Daryanani shares his Goldwater Sports coaching system, from philosophy to day‑to‑day session management. Learn the core principles that helped him build national teams and clinics. What you’ll learn in this episode, #78 of Heavy Or Not, The OG Swim Guide: Coaching philosophy: discipline, patience, and individual attention as the foundation for swimmer development. Essential safety & pool‑management practices (pre‑session checks, shadowing, emergency preparedness). Setting clear parent‑coach boundaries and communication rules. Teaching fundamentals for...
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Steps along the pathway for a coach's wellness journey
Heavy Or Not - The O.G. Swim Guide
Barry Healey cares about the coaching profession and aims to improve sports In this candid conversation, episode #77 of Heavy Or Not, The OG Swim Guide, coaches Barry Healey and Mark Rauterkus discuss the real‑world challenges of running a swim program. Wellness matters to those on the pool decks. Burnout to compliance…. They sharing practical tricks that actually work. Learn how small changes can protect coaches, calm parents, and boost program growth. What you’ll discover: The hidden costs of coach burnout and why many lack a support system. Proven strategies for managing young...
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Challenge Accepted: Filling the Big Data Void in Aquatics
Heavy Or Not - The O.G. Swim Guide
Nicole's heavy lift. A vision for data collection for swimming instruction. Nicole Fairfield explains why the aquatic education field lacks solid research data and how her Joyful Waters curriculum craved that data. She aims to fill the research gap and is planting seeds for scientific validation for all types of aquatic developmental benchmarks. She also outlines the vision for a secure, comprehensive database to track developmental and adaptive outcomes. In this episode, #76, of Heavy Or Not, The OG Swim Guide, you’ll hear from the ambitious instructor in Georgia and learn: Why current...
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This Polo Coach Cracked the Code to Athlete Growth (No Pool Needed)
Heavy Or Not - The O.G. Swim Guide
The 30-Day System That’s Transforming Young Athletes – Here’s How “Everyone says hard work is the key… but what if that’s not enough? In this episode, we unpack a 30-day system that’s turning water polo players into unstoppable athletes — and it might just change how you train forever.” In this episode of Heavy Or Not, we dive deep into Coach Ron Usher’s 30-day growth system built for young water polo players but powerful for any athlete striving to improve. From mindset to skill development to daily habits, this episode unpacks the core principles behind real...
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400 IM - How Phelps and Marchand set records and insights from India's Coach Partha. Negative SPLIT
Heavy Or Not - The O.G. Swim Guide
Unlock the secrets behind mastering the 400 IM with elite coach from India, Partha Pratim Majumdar. Learn the strategic, aerobic, and mental tools that power world‑record swims like Phelps and Marchand. In this video you’ll discover: Why the 400 IM is a strategic race, not just brute strength nor conditioning, and how the “lactate penalty” impacts performance. How to build a massive aerobic engine by focusing on long‑axis strokes (freestyle & backstroke). The “200‑meter rule” and why mastering each 200 -meter stroke guarantees a smoother 400 IM. Training methods...
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Rich Coach or Poor Coach -- Get a Learn To Swim Lesson Program and UCANSwim.org can help
Heavy Or Not - The O.G. Swim Guide
“From Drowning Stats to Million‑Dollar Swim Schools: How Coaches Turn Pools into Profit (and Safety)‑First Empires” Swim Coaches Can Earn Six Figures by Adding Structured Lesson Sessions The Australian Success Secret: Integrated Lesson Programs Drive Performance and Profit In this episode, Steve Friederang breaks down why every swim coach should run a lesson program—and how it can become a serious revenue stream while boosting safety and recruitment. He shares real‑world numbers, proven strategies, and the pitfalls to watch out for. Why lesson programs are essential for...
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Negotiated Surrender - Vote‑of‑No‑Confidence for the Head Coach Highlights Team's end-of-season Banquet
Heavy Or Not - The O.G. Swim Guide
Safety Dilemma and League Issues. Have mercy on the Foxes as they are sly! In episode #72 of Heavy or Not we break down the bizarre “vote‑of‑no‑confidence” resignation tactic of a Fox Chapel Area high‑school coach and its athletic department. Sure, there is a deeper safety and fairness crisis driving it. Plus, I’m certain some wire pullers are lurking like sly foxes do. We also explore the district’s league‑restructuring proposal and why athletic reform matters now more than ever. What you’ll learn: How a coach’s “negotiated surrender” forces parents to vote on his...
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How Insurance Gaps and Governance Failures Threaten Swim Coaches' Careers
Heavy Or Not - The O.G. Swim Guide
How Insurance Gaps and Governance Failures Threaten Swim Coaches' Careers Uninsured. Unheard. Undervalued. Real challenges facing swim coaches are pondered. Why they’re left out of the decision‑making table, the insurance maze, and what’s needed to keep the sport of swimming (and others) thriving. Coach Barry Healey, BC, Canada, and Mark Rauterkus, International Swim Coaches Association in the USA, break down the roadblocks and propose concrete steps. Why coaches aren’t at the table with health and policy makers. The tangled insurance landscape (LEI, Lloyd’s, Marker, SwimBC,...
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Swimming's Geo Political $.02 - Tiny snip of a conversation with Jonty, Dennis and Mark
Heavy Or Not - The O.G. Swim Guide
Take a peek at Coach Jonty’s holistic approach to athlete development and the geopolitical factors shaping swimming. This clip highlights a few insights from Jonty Skinner’s recent WAFSU seminar. In this video you’ll learn: How Coach Jonty connects with kids and leverages holistic development. The genetic and regional patterns that produce world‑class runners and swimmers. South Africa’s historical impact on elite athletics and its modern swimming scene. Emerging swimming talent from Tunisia and broader African nations. Where to watch the full two‑hour seminar on...
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Christmas Break Just Got Lit - AI generated anthem to launch your holiday training with serious vibes. (#Plan Now)
Heavy Or Not - The O.G. Swim Guide
The Swim Team Song You Didn’t Know You Needed An AI Made This Swim Team Song You won’t believe what happens when AI writes a holiday anthem for swim teams heading into Christmas break! Christmas Break Planning Happens NOW. Swimmers, this one’s for YOU. Episode #68 of Heavy Or Not, The OG Swim Guide drops a brand new AI-generated song to launch your holiday training with serious vibes! This AI-generated track is about to become your new favorite swim team anthem for winter break. Okay, we let AI take over the studio. Do you have room on your holiday training playlist, for travels, for...
info_outlineFrom Locker Room to Loyalty Loop: The Sports Marketing Journey of Purpose.
Coaches must handle the technical side, the physical side and all the Xs and Os. But let's Think again about sports marketing. Dr. Olena Timasheva, sports marketing professor in the university presented to the international audience at WAFSU.org and was able to reveal the coaches roles in digital strategy, sponsorship, and fan engagement.
More than motivators, coaches today are key to driving revenue, fan connection, and team brand identity.
Blending the intensity of the game with the science of segmentation is where coaching meets modern sports marketing.
Get all the slides, discussion questions and the full 70-minute seminar in the free course at https://WAFSU.org -- World Aquatic Federation for Schools and Universities.
In episode #61 of Heavy Or Not, The OG Swim Guide, we peek into the playbook for turning a local sports team into a global brand. Learn the proven framework that top clubs like Liverpool and Manchester City use to drive fan loyalty and revenue.
- The three‑pillar framework: market segmentation, research & targeting, and the 80/20 loyalty investment rule.
- How to segment fans by demographics, geography, psychographics and behavior for maximum impact.
- Digital tactics that work: social media two‑way dialogue, user‑generated content, and hyper‑personalized email campaigns.
- Building authentic sponsorships and partnerships that align with your brand’s core values.
- The top three challenges facing sports marketers today: tech & data privacy, shifting fan preferences, and economic/social issues.
This episode is just a short invite to explore the full seminar by Dr. Olena Timasheva of the Ukraine.
How do your Coaches, Players, and Data Drive Loyalty‑Focused Marketing in your Sports Organizations?
We want to hear from you.
Keywords:
sports marketing, coach role, market segmentation, age groups, gender targeting, income levels, geographic segmentation, psychographic segmentation, behavioral segmentation, loyalty tiers, branding, brand identity, brand positioning, brand loyalty, marketing mix, product price place promotion, digital marketing, social media, content marketing, email marketing, fan engagement, loyalty programs, sponsorship partnerships, community outreach, case study Liverpool, case study NBA, case study Manchester City, case study NFL, case study Barcelona, case study Manchester United, case study Red Bull, case study Under Armour, Ukraine sports market, low income audience, high income audience, mid income audience, fan demographics, fan psychology, community-driven fans, status seekers, VIP experiences, family packages, merchandise strategy, interactive technology, virtual events, customized sponsorship, ROI metrics, marketing challenges, trends