Should You Use Popups on Your Landing Pages?
The Pubcast with Jon Loomer
Today's question is whether you should remove email signup popups from landing pages when sending paid Meta traffic to them. Popups don't technically violate Meta's rules, but they can contribute to bad post-click experiences that drive up your costs if they hurt bounce rate or dwell time. Jon explains how Meta measures ad quality through landing page experiences, when popups become a problem versus when they might be fine, and why you should test a version without the popup to see what actually works. Want your question to be answered on a future episode? Go to and record your question...
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Challenge Every Choice That Adds Complexity
The Pubcast with Jon Loomer
Advertisers have a tendency to overcomplicate their campaigns with multiple ad sets, restricted targeting, removed placements, and turned-off enhancements, often without clear reasons for these decisions. Jon challenges you to audit your current campaigns and question every piece of complexity you've added by asking why you made each decision, what problem you were solving, and whether there was a better solution that didn't require watering down your budget or limiting Meta's optimization.
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How to Structure Seasonal Ad Campaigns
The Pubcast with Jon Loomer
Today's question is about campaign structure for seasonal products, specifically whether to split major holidays into separate ad sets with spending limits. Seasonal businesses face a unique challenge of running evergreen products year-round while also promoting holiday-specific items for limited periods. Jon explains how to structure a CBO campaign with multiple ad sets for different seasons, when to turn seasonal ad sets off based on performance, and whether ad set spending limits are actually necessary or just adding unnecessary restrictions. Want your question to be answered on a future...
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You Can Control Lead Quality From Meta Ads
The Pubcast with Jon Loomer
Advertisers blame Meta when their leads are low quality, pointing to the algorithm exploiting weaknesses like age range or placements to get cheap conversions. But the real problem with lead quality usually has nothing to do with Meta or your ads. Jon explains why your follow-up process, email deliverability, sales team, and automation are what actually determine lead quality, and the specific steps you need to take to make sure real leads don't get ignored or lost in spam folders.
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Why Campaigns Start Strong Then Decline
The Pubcast with Jon Loomer
Today's question is why campaigns stop working after two or three weeks when the ads generated sales initially and there's no ad fatigue. Meta starts by showing ads to low hanging fruit, the people most likely to convert, which often includes your remarketing audience even with algorithmic targeting. Jon explains why this group gets exhausted quickly, how audience size and product niche affect the drop-off, and why it's not normal to go from great performance to bad performance if your fundamentals are solid. Want your question to be answered on a future episode? Go to and record your...
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Stack Creative Diversity in Phases
The Pubcast with Jon Loomer
Creative diversification sounds great in theory, but most advertisers take Meta's recommendations too literally and waste time creating 20 ads at once that never get shown. There's a smarter way to approach creative diversity without overwhelming yourself or your budget. Jon explains how to stack creative diversity in phases using the creative testing tool, starting with one theme and learning what works before building the next uniquely different set, so you're being strategic instead of just creating more ads for the sake of it.
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When to Use Multiple Campaigns or Ad Sets
The Pubcast with Jon Loomer
Today's question is about when to use multiple campaigns instead of a single Advantage Plus campaign structure, especially when it comes to separating cold traffic and retargeting. Remarketing happens naturally through algorithmic targeting now, so splitting it out is usually unnecessary. Jon explains the specific situations where multiple campaigns or ad sets actually make sense, why budget splits can hurt your results, and when keeping everything in one place is the smarter approach. Want your question to be answered on a future episode? Go to and record your question today.
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How to Use Value Rules to Solve Problems
The Pubcast with Jon Loomer
Meta spent years taking control away from advertisers, discouraging them from restricting targeting or removing placements, so launching Value Rules seemed like a confusing contradiction. But it actually makes perfect sense when you understand what the feature does. Jon explains why Value Rules are one of his favorite tools, how to use them to solve problems with age targeting, gender distribution, and placements like Audience Network, and why they're better than restricting your targeting entirely.
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The Easiest Way to Set Up Server-Side Tracking
The Pubcast with Jon Loomer
Today's question is about the easiest and most cost-effective way to set up server-side tracking and the Conversions API. The website pixel alone isn't reliable anymore due to privacy laws and browser settings, which means incomplete data and bad optimization. Jon explains why you need the Conversions API, the simplest setup method using the Conversions API Gateway, and when you might need to tackle the more complex step of sending CRM events. Want your question to be answered on a future episode? Go to and record your question today.
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Make Creative Testing Part of Your Process
The Pubcast with Jon Loomer
Meta's creative testing tool launched in 2025, but most advertisers either aren't using it or completely misunderstand how it works. The old approach of creating separate campaigns and ad sets for testing has serious flaws that this tool solves. Jon explains why the creative testing tool should be part of your process, how to use it in stages instead of testing 20 ads at once, and why it gives you data to make informed decisions instead of guessing based on gut feel.
info_outlineToday's question is about when to use multiple campaigns instead of a single Advantage Plus campaign structure, especially when it comes to separating cold traffic and retargeting. Remarketing happens naturally through algorithmic targeting now, so splitting it out is usually unnecessary. Jon explains the specific situations where multiple campaigns or ad sets actually make sense, why budget splits can hurt your results, and when keeping everything in one place is the smarter approach.
Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.