344 How to Win Back Customers Who Have Gone Cold

 

What do you do when your customer just… stops paying attention? This week’s episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn’t work. Waiting didn’t work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted.

That moment sparked a powerful realization about customers who go quiet (and what actually brings them back).

If you’ve ever looked at your email list or customer list and thought, “Where did everyone go?” -- this episode is for you.

Customers going cold doesn’t mean they’re unhappy. It usually means they’re distracted, out of rhythm, or don’t have a clear reason to buy right now. In this episode, I introduce the concept of win-back campaigns (one of the simplest, highest-ROI marketing systems you can build for your farm).

We’ll talk about:

• Why customers go quiet (and why it’s not personal)

• What a win-back campaign actually is (and what it’s not)

• Why win-backs are much easier than most farmers think

• How a single win-back campaign can become a reusable asset you run year after year

This episode is a pared-down training -- just enough to help you see what’s possible and why it’s worth doing, without overwhelming you with tech or tactics.

If you want the step by step for how to actually build this asset fast, I have an entire project inside of Farm Marketing School on Setting Up Your Win-Back Campaign, including:

• How to identify cold customers

• How to build your win back offer

• How to set up tags and automations in your email provider

• How to write the emails (with templates + AI prompts)

• How to turn win-backs into a repeatable, yearly system

👉 If you want the how-to, not just the why, that’s where it lives. Visit www.mydigitalfarmer.com/fms to gain access to this project (and 15 other marketing asset project playbooks!) Membership is paid monthly. Cancel whenever you want.

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you’ll get:
✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
✅ Templates & swipe files to save you hours of work
✅ Live coaching calls every month for strategy & support

Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

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