2334: How To Deal With The Media Successfully
The Level 10 Contractor Daily Podcast
Rich tells a sad tale about the time he was super excited to be featured in a major national business magazine… only to be horrified when he saw what they actually wrote about him. What was supposed to be kind of a big deal turned out to be a big embarrassment. He’s going to take that story and extract a few lessons from it and teach you how to deal with media opportunities… and give you some really good ideas for cultivating the kind of image and identity you want for your company in a purposeful and intentional way.
info_outline
2333: From Platitude to Powerhouse
The Level 10 Contractor Daily Podcast
You’re going to be a fly on the wall as Rich has a conversation with Level 10 Contractor Senior Copywriter, Dave Moffitt. Dave is helping one of his clients create copy for a website, and the client LIKES what Dave has written, but wants to find a headline that better captures their overall identity. Rich, of course, takes a deep dive--wanting to know not just WHAT they do… but WHY and HOW they do it. This exercise turns into a sort of karate or taekwondo lesson as Rich comes up with a bunch of short but powerful headlines that land on the reader’s figurative jaw like short, sharp,...
info_outline
2332 - 5 Ways You're Leaving Money On The Table
The Level 10 Contractor Daily Podcast
Rich Harshaw reveals the five biggest ways contractors lose profit: DIY media buying, undercharging, under-spending on PPC, weak front-end financing, and failing to communicate clear identity. Fixing these issues boosts lead flow, sales, and margins. Rich explains why each mistake costs you and how to correct it for maximum growth.
info_outline
2331: Sunday Podcast: Blessed are the Peacemakers
The Level 10 Contractor Daily Podcast
This podcast is another venture into spiritual things… Today, Rich jumps into the beginning of the Sermon on the Mount and discusses one of the Beatitudes, “Blessed Are The Peacemakers.”
info_outline
2330: Topic Showcase: Employee Morale
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we focus on your employees and their morale. You cannot operate your businesses alone; employees are the cogs that make the machine run without you. But they are more than just cogs. They should be reflections on you and the culture of your company. If that culture is negative and degrading… well, you shouldn’t expect the highest performance. So how do you keep morale high and your employees humming along?
info_outline
2329: Rules For Business Partnerships
The Level 10 Contractor Daily Podcast
This podcast, as the title would suggest, is all about business partnerships… and more specifically, how to avoid having them go bad… and making sure you have contingency plans in place in case they do. Rich has been in two formal partnerships in his career--both of them turned out badly. Really badly. And he learned a lot of hard lessons that you’re going to benefit from today. Along the way, he also witnessed other companies with bad partnership situations--some were handled well, others, horrifically bad. In fact, he’s going to tell you the story of 4 siblings who owned a business...
info_outline
2328: TBT: How To Sell Preventative Maintenance
The Level 10 Contractor Daily Podcast
Thanks for joining us for our Throwback Thursday, which ironically, comes from an old Tuesday Morning Ad Clinic webinar that Rich did in 2014. This is an interesting case: An electrician sends Rich a postcard that is intended to scare people into getting their electrical system checked out, because, you know, their house might burn down if they don’t. Rich explains that people hate to pay for preventative maintenance, because, well… the fact that their house hasn’t burned down yet is a pretty good indicator that the wiring must be just fine, thank you! Then he goes on to explain a better...
info_outline
2327: Time To Think of Marketing Like Investing, Not Just Spending
The Level 10 Contractor Daily Podcast
In this episode, Rich explains why contractors must stop treating marketing like an expense and start thinking of it as an investment. He breaks down the difference between short-term “hunting” tactics (like PPC and lead aggregators) and long-term “farming” strategies (like SEO, branding, and reviews), showing how consistent marketing investments compound over time to create stability, equity, and lasting lead flow.
info_outline
2326: Why You Don't Need An Iron-Claw Trap On Your Website To Get Leads
The Level 10 Contractor Daily Podcast
Rich is going to talk about how most websites have an OVER-reliance on what he calls “engagement tools”--you know, things like offers for free estimates, join our newsletter list, get a quote, maps, and so forth. What’s that you say? You NEED those things on your website? Maybe so. Probably so. But like everything else in life--how you approach them and how you present them makes all the difference in the world.
info_outline
2325: 5 Ways To Transition From Lead Aggregators To Branding
The Level 10 Contractor Daily Podcast
It’s Monday, which means it’s time for the next installment of our “5 Ways to Monday” series. Rich talks to companies whose primary lead generation activities are lead aggregators… with ideas and strategies to start to shift into branding. It’s not that lead aggregators are bad–it’s that for the long term continued growth of your company, you’re going to want to generate your own leads, and preferably from prospects who are actively seeking you out because they WANT to do business with you.
info_outlineYou’re going to be a fly on the wall as Rich has a conversation with Level 10 Contractor Senior Copywriter, Dave Moffitt. Dave is helping one of his clients create copy for a website, and the client LIKES what Dave has written, but wants to find a headline that better captures their overall identity. Rich, of course, takes a deep dive--wanting to know not just WHAT they do… but WHY and HOW they do it. This exercise turns into a sort of karate or taekwondo lesson as Rich comes up with a bunch of short but powerful headlines that land on the reader’s figurative jaw like short, sharp, forceful punches.