Theresa Miller on speaking up and the opportunities it brings
The Content Byte
This week on the podcast, Rachel and Lynne discuss how public speaking can help freelancers become more visible and attract clients, despite battling nerves. We are joined by media trainer and journalist Theresa Miller to talk about her book Speak Up on becoming a successful presenter and media spokesperson. Theresa shares why knowledgeable people often stay quiet, why it matters to “speak up” in an era of misinformation and AI fakery, and how to manage those all-too-common nerves. She outlines practical strategies including researching your audience, tailoring your message to their needs...
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How to nail client meetings
The Content Byte
This week on the pod it's just Rachel and Lynne as we answer a listener question about how to nail client calls. We compare warm leads (often via referrals and niche networks) with cold leads (often from Google), and share tactics and tips on how we handle professional calls, including researching the client (website, socials, ABN and reviews); being punctual and prepared; using interviewing and soft sales skills along with reflective listening. We also discuss how to handle the question of budgets by stating indicative pricing, adjusting scope, offering tiered options, and focusing on...
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Writing in the mind/body/spirit field, with Maggie Hamilton
The Content Byte
This week, Rachel & Lynne welcome mind, body, spirit expert Maggie Hamilton – writer, social researcher, former publisher and founder of Allen & Unwin’s Inspired Living imprint – to discuss opportunities and challenges in the genre. Maggie explains why the genre appeals to her, share the most influential titles and authors in the space, and outlines common mistakes writers make when exploring this space. She recommends adding case studies, interviews, research, and broader references to spiritual traditions and thinkers, plus using universal language for international audiences....
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How to pitch to editors - with Lindy Alexander
The Content Byte
This week on the podcast, Rachel and Lynne welcome back Lindy Alexander, to discuss how pitching is changing for freelancers and what it takes to get editors’ attention. Lindy is an award-winning travel writer and founder of The Freelancer's Year and she explains why she created courses after readers asked about her pitching strategy, and describes the tighter commissioning landscape as budgets stagnate and editors become more time-poor. She outlines common pitching mistakes, including pitching broad topics instead of specific stories, writing lyrical but unclear subject lines, and not...
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Establishing a freelance podcasting career, with Caroline Winter
The Content Byte
This week, Rachel and Lynne discuss podcasting as part of a freelance content strategy with guest Caroline Winter, a former radio journalist and co-founder of POD Talk. Caroline shares lessons from creating her eight-part narrative series Sick as a Dog about the veterinary industry’s mental health crisis and explains how her agency finds clients and produces podcasts for organisations. She outlines what new podcasters need, including clarity of focus, defined audience, strong preparation, hosting skills, consistency, and good audio quality — plus practical ways to test an idea’s...
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Things that hold you back as a freelancer
The Content Byte
This week, Rachel and Lynne are without a guest, as they share six small, actionable things they wish they’d done sooner in their respective freelance businesses, to become more visible, win better work, and run their businesses better. They discuss: How investing in professional headshots boosted Rachel's confidence and credibility How Lynne benefited from switching from a free Gmail address to a custom domain email Why Rachel put practical systems in place using tools like templates, trackers, Moxie, and Trello How Lynne found value in attending paid conferences and...
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Moving from publishing to a comms role - with Jo Butler
The Content Byte
This week, Rachel and Lynne chat with Jo Butler about switching careers from book publishing to marketing and communications at the University of Sydney. Jo shares her journey of nearly 30 years as a book editor, publisher and literary agent, and explains why she wanted a new challenge, as well as the appeal of more stable income and working with colleagues again. She discusses: • how publishing has changed over the decades • what she misses about editing • what she wishes authors understood about publishing • why comms still feels like storytelling, and how her...
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Breaking the freelance stress cycle - with Sabina Read
The Content Byte
This week Rachel and Lynne chat with psychologist Sabina Read about catastrophising, perfectionism and the freelance stress spiral. Sabina explains catastrophising as a cognitive distortion where we jump to the worst-case scenario and treat thoughts as facts, and why it can show up more in freelancing due to a lack of workplace “guardrails” such as regular income and employer support. They discuss: the difference between genuine, evidence-based concerns (like fewer jobs or more competition) and catastrophising how scarcity vs abundance mindsets influence freelance anxiety why...
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How to reinvent yourself, with Phoebe Hartley
The Content Byte
This week on the podcast, Rachel and Lynne talk to Phoebe Hartley about her creative journey from filmmaking to journalism, and now to launching her own print magazine, Billy. Phoebe shares insights on: the challenges of career reinvention transitioning from film to journalism launching and running a local magazine balancing work and family life in a rural setting and the value of community support and collaboration Listen in for tips on creative flexibility, managing imposter syndrome, and navigating the evolving freelance landscape. Connect with Phoebe via or ...
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Self-publishing and book coaching with Anna Featherstone
The Content Byte
In our first episode for 2026, Rachel and Lynne discuss self-publishing and book coaching with guest Anna Featherstone. Anna, a mentor, book coach, editor, and author of five nonfiction books, shares insights about the self-publishing process, including the importance of producing a quality product, effective marketing strategies, and the realities of the publishing industry. Key topics include: how to approach book cover design understanding the difference between traditional and indie publishing the role of authors in marketing their work tips for getting books into libraries and literary...
info_outlineThis week on the podcast, Rachel and Lynne talk to Phoebe Hartley about her creative journey from filmmaking to journalism, and now to launching her own print magazine, Billy.
Phoebe shares insights on:
- the challenges of career reinvention
- transitioning from film to journalism
- launching and running a local magazine
- balancing work and family life in a rural setting
- and the value of community support and collaboration
Listen in for tips on creative flexibility, managing imposter syndrome, and navigating the evolving freelance landscape.
Connect with Phoebe via www.billypress.com or www.phoebehartley.com
www.instagram.com/billypress_/
Find Lynne www.lynnetestoni.com
Find Rachel www.rachelsmith.com.au
Rachel's List www.rachelslist.com.au
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
Episode edited by Marker Creative Co www.markercreative.co