DT #620 The Power of Place: What U.S. Communities Can Learn from Australia’s Country University Centers
Develop This: Economic and Community Development
Release Date: 02/18/2026
DT #620 The Power of Place: What U.S. Communities Can Learn from Australia’s Country University Centers
Develop This: Economic and Community Development
Show Notes In this episode of Develop This!, sits down with from Brisbane to explore one of the most innovative and community-driven education and workforce models in the world: Country University Centers (CUCs). Designed to expand access to tertiary education in regional and rural Australia, CUCs are community-led, community-run facilities that allow students to pursue university degrees without leaving their hometowns. The result? Stronger local economies, reduced brain drain, and a new generation of homegrown talent fueling regional prosperity. Paul shares how this model emerged, why it...
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DT #621 Beyond the RFP: How Communities Win in Today’s Site Selection Landscape
Develop This: Economic and Community Development
Show Notes In this episode of Develop This!, welcomes , Vice President at , for a wide-ranging conversation on how the role of economic developers is rapidly expanding—and what that means for communities trying to compete for investment and jobs. As a proud partner of the , Develop This! continues its mission of connecting economic developers with the site selection profession. This episode reflects that shared commitment: helping communities better understand how projects are evaluated and what it truly takes to deliver results. Andrew explains how the pandemic accelerated a shift away...
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DT #614 Raising the Bar on Site Readiness: Standards, Speed, and Site Selection
Develop This: Economic and Community Development
In this episode of Develop This!, host sits down with , Project Principal at , to unpack one of the most critical challenges facing communities today: . With more than 30 years of global consulting experience and nearly 400 site selection engagements across manufacturing, headquarters, R&D, technology, and shared services, Phil brings a site selector’s unfiltered perspective on how the site selection landscape has fundamentally changed—and why many communities are struggling to keep up. The conversation explores how manufacturing site selection projects now move at hyper speed, why...
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DT #619 How to Make Any Community Idea Friendly with Becky McCray
Develop This: Economic and Community Development
In this episode of Develop This!, host sits down with rural innovation expert , co-founder of and author of the bestselling books and . Becky brings a rare perspective to economic development—she doesn’t just study rural communities, she lives in one (population: 30). From running a small-town liquor store to serving as a city administrator and nonprofit executive, Becky has spent her career helping rural places adapt, innovate, and thrive. Together, Dennis and Becky explore why traditional economic development models often fail rural communities—and what works instead. They discuss...
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DT #612 Building Where It’s Needed Most: A Developer’s Take on Workforce Housing
Develop This: Economic and Community Development
Housing has become one of the most urgent—and complex—challenges facing economic developers today. In this episode of , host sits down with , Owner and President of , , , and a housing developer. Speaking candidly from a developer’s perspective, Michael shares what it really takes to make housing projects work in small and mid-sized communities—and why so many well-intentioned plans never move from concept to construction. Drawing on his diverse portfolio across construction, real estate, energy, and community-focused development, Michael explains how housing challenges are deeply...
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DT #617 What’s Next for Communities and Leadership with Will Baggett
Develop This: Economic and Community Development
In this special Develop This! Crystal Ball Series episode, host welcomes speaker and author for a wide-ranging conversation about what the future holds for leadership, communities, and economic development in 2026. Dennis and Will explore how AI, shifting cultural values, and new economic forces are reshaping communities. They discuss why human connection may become a competitive advantage, how third spaces and phone-free environments are emerging as a correction to digital overload, and why adaptability is the most valuable leadership skill of the next decade. The conversation also dives...
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DT #618 The Site Selectors Guild Explained: Standards, Strategy, and the Future of Site Selection
Develop This: Economic and Community Development
In this episode of Develop This!, host sits down with , Managing Director of the . This episode continues the relationship between the Develop This! Podcast and the Site Selectors Guild, offering listeners direct insight into how site selectors think, lead, and shape economic development outcomes. Samantha shares her unique career journey and how early leadership experiences helped shape her holistic approach to site selection. The conversation explores why community understanding is just as important as data, how the Guild promotes integrity and objectivity in the profession, and why member...
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DT #611 From First Impression to Final Decision: The Art and Science of the Site Visit
Develop This: Economic and Community Development
Site visits can make—or break—an economic development project. In this episode of , host is joined by , Executive Managing Director of and one of the nation’s most respected voices in site selection and economic development. With more than 30 years of experience across local and state government, nonprofit leadership, and the private sector, Larry has worked on nearly 600 projects, generating $12 billion in capital investment, creating 100,000+ jobs, and retaining more than 200,000 existing jobs. A former Chair of the . Larry brings unmatched insight into what site consultants and...
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DT #616 The Future of Economic Development: Golden Shovel’s 2026 Crystal Ball
Develop This: Economic and Community Development
Episode Summary: In this episode of the , host sits down with , Partner & CEO, and , President of as part of the Develop This! 2026 Crystal Ball Series. Together, they explore how the economic development landscape is rapidly evolving—and what professionals must do now to prepare for 2026 and beyond. The conversation dives into the game-changing role of artificial intelligence, the growing importance of community engagement, and why economic developers must become champions of their own organizations and regions. Aaron and Bethany discuss how communities often misdiagnose their...
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DT #613 Community Banks and Economic Development: Why Local Relationships Still Matter
Develop This: Economic and Community Development
Community banks play a critical—yet often underappreciated—role in economic development. In this episode of Develop This!, the #1 podcast for economic development professionals, host sits down with , President and CEO of in Fort Madison, Iowa, to explore how community banking fuels local economies, supports small businesses, and strengthens rural communities. Matt shares his career journey from working at large financial institutions to leading a community bank and explains why relationship-based banking remains essential to sustainable economic development. Together, Dennis and Matt...
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In this episode of Develop This!, Dennis Fraise sits down with Paul Cranch from Brisbane to explore one of the most innovative and community-driven education and workforce models in the world: Country University Centers (CUCs).
Designed to expand access to tertiary education in regional and rural Australia, CUCs are community-led, community-run facilities that allow students to pursue university degrees without leaving their hometowns. The result? Stronger local economies, reduced brain drain, and a new generation of homegrown talent fueling regional prosperity.
Paul shares how this model emerged, why it works, and what economic development professionals around the world can learn from its success.
Key Topics Covered
- The origins and purpose of Country University Centers, and how they were created to serve regional Australia
- Why community-led, community-run facilities matter in expanding access to higher education
- Reversing brain drain by keeping students local and attracting talent back to rural communities
- Creative funding models combining federal, state, local, and private sector investment
- Economic ripple effects: workforce development, business engagement, and entrepreneurship
- Scaling and sustaining the model while keeping communities at the center
- Lessons for other regions, including online learning partnerships, governance structures, and community engagement strategies
- Real-world success stories featuring student demographics, degree programs, and regional outcomes
About Paul Cranch
Paul Cranch is an experienced economic development professional, consultant, and thought leader dedicated to helping communities turn local potential into lasting prosperity.
Based in Queensland, Paul has worked extensively with councils, regional organizations, and state agencies to strengthen local economies, attract investment, and build professional capability. He is the founder of Local Economic Impact Advisory, an independent consultancy focused on data-driven strategy and place-based impact.
Paul is also the voice behind several influential professional newsletters—EcDev with Paul, EcDev Jobs, and EcDev Data—connecting thousands of practitioners across Australia and internationally with practical, evidence-based insights.
Before returning to Australia, Paul spent more than a decade in Japan, studying commerce in Japanese at Kansai University and building a career in brand management and international business development. This experience shaped his global perspective on cross-cultural partnerships, investment facilitation, and place branding.
He is an active contributor to Economic Development Australia and international networks such as the International Economic Development Council, where he champions professional development, community readiness, and practical leadership.
When he’s not advising communities or writing about economic development, Paul can be found training at CrossFit, volunteering in Brisbane’s Japanese community, or traveling across regional Australia discovering the stories that shape local economies.
Featured Resource
Paul is the author of:
BUILDING PLACES INVESTORS BELIEVE IN: How to attract, win, and keep businesses investing in your region