Adobe Summit: Virgin Atlantic’s AI Concierge and the Future of Travel
Release Date: 04/22/2026
Tech Talks Daily
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In this episode of Tech Talks Daily, I welcome back Dennis Woodside, CEO of Freshworks, to unpack the growing conversation around the so-called SaaS-pocalypse and what it really means for the future of software businesses. There is no shortage of dramatic headlines suggesting SaaS is under threat, but Dennis offers a far more practical perspective. He explains that this is less about the collapse of software and more about a major reset in how software is judged, bought, and valued. As AI changes customer expectations, businesses are no longer willing to pay for incremental features or vague...
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What happens when one of the world’s most heavily regulated industries starts moving at AI speed? At Google Cloud Next in Las Vegas, I sat down with Sid Nadella, Director of Financial Services and Market Leader at Google Cloud, to talk about how AI is reshaping banking, wealth management, and capital markets from the inside out. With more than 20 years of financial services experience, including a long career at Goldman Sachs, Sid brings a rare perspective on how traditional institutions are balancing innovation with regulation, trust, and zero tolerance for error. We explore why the...
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What happens when AI starts moving faster than the people meant to control it? In this episode, I’m joined by Bernard Montel, Field CTO EMEA at Tenable, for a timely conversation about the AI risks many organizations may be underestimating. Bernard believes we are heading toward a defining AI accident and that the first major incident may come through speed, scale, and unintended consequences rather than a malicious attack. We talk about why so many companies feel pressure to adopt AI at pace, while visibility, governance, and control struggle to keep up. Bernard describes this moment as...
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What if the smartest climate technology strategy isn’t about inventing something new, but rethinking the buildings we already spend 90% of our lives in? In this episode of Tech Talks Daily, I sit down with Ben Stapleton, Chief Executive Officer of US Green Building Council California, or USGBC California, to discuss why buildings sit at the center of sustainability, resilience, and community well-being. From energy use and air quality to wildfire resilience and climate justice, Ben makes a compelling case that the built environment may be one of the most practical places to create real...
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How much revenue is lost because the systems behind pricing, quoting, billing, and finance still do not talk to each other properly? In today’s episode, I’m joined by Tina Kung, CTO and Co-Founder of Nue, the quote-to-revenue platform helping AI and SaaS companies rethink how they sell, bill, and grow. Tina brings more than two decades of experience across enterprise software, CPQ, billing, and revenue operations, with previous roles at Oracle, Zuora, SteelBrick, and Salesforce. Tina shares the story behind Nue and why she saw a growing gap between the systems that handle selling and the...
info_outlineWhat does it actually take to move from AI experiments and pilot projects to real business outcomes that customers can feel?
At Adobe Summit in Las Vegas, I sat down with Neil Letchford, Vice President of Digital Engineering at Virgin Atlantic, to talk about how the airline is doing exactly that. While many organizations are still debating ROI, governance, and where agentic AI fits into the customer journey, Virgin Atlantic has already launched an AI concierge that is actively helping customers book holidays, find answers faster, and create a smoother travel experience from the first search to stepping onboard the aircraft.
Neil shared how a proof of concept built in just two months evolved into a live multi-agent system that now helps customers plan trips, book holidays, and move seamlessly between digital channels and human support when needed. We talked about the importance of “knowledge over data,” why observability and model evaluation matter when deploying AI at scale, and how the team built trust internally by focusing on real customer pain points rather than chasing shiny technology trends.
What stood out most was how Virgin Atlantic has kept its famously human customer experience at the center of every decision. This is not automation for the sake of efficiency. It is about using AI to strengthen relationships, preserve brand personality, and create better outcomes for both customers and the business. From personalized holiday planning to agent-to-agent interactions that may soon redefine travel booking, this conversation offers a practical look at what happens when AI moves beyond theory and starts delivering value today.
If you want to understand what agentic AI looks like in the real world, and why the companies moving early may gain a serious advantage, this is an episode you do not want to miss. What would AI need to do in your business before you would trust it to take the lead?
Useful LInks
- Connect with Neil Letchford
- Learn more about Adobe Brand Concierge
- Check out Virgin AI Concierge
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