EP 273 How Venue Networks & Influencers Are Changing the Industry with Anna VanAgtmael
Release Date: 06/04/2026
The Retreat Leaders Podcast
The Retreat Industry Forum is over... And I'm still getting messages. Every week, retreat leaders, venue owners, and wellness entrepreneurs are reaching out asking: "When is the next one?" "How do I get on the waitlist?" "I heard it was incredible. Are you doing it again?" But here's what's interesting: Most people aren't asking about the presentations. They're talking about the conversations. The connections. The collaborations. The feeling of being surrounded by people who understand this industry and are actively building something meaningful. In this episode of The Retreat Leaders...
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info_outlineIf you’ve ever felt like hosting a retreat is way more complicated than it should be…
You’re not wrong.
In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with returning guest Anna VanAgtmael to talk about what’s broken in the retreat industry-and what she’s building to fix it.
Because right now:
👉 Retreat leaders have the audience but not the logistics
👉 Venues have the space but can’t fill it consistently
👉 And everyone is trying to figure it out on their own
Anna shares her new venture-a curated retreat center directory and collaboration with Tiny Habitat-designed to bring retreat leaders, venues, and influencers together into one aligned ecosystem.
This model is built to:
• Simplify retreat planning
• Reduce overwhelm for retreat leaders
• Help venues fill off-season dates
• Create better guest experiences
• Support local communities
They also get into:
- Why hosting too many retreats leads to burnout
- Why most retreat leaders struggle with logistics
- What makes a venue actually “retreat ready”
- The power of specialization vs trying to serve everyone
- Why honest marketing matters more than ever
If you’re a retreat leader OR a venue owner trying to connect the dots—this conversation will give you a much clearer path forward.
What You’ll Learn in This Episode
• A new model for running a retreat business
• How venue networks can simplify retreat planning
• Why influencers are becoming part of the retreat ecosystem
• The biggest disconnect between retreat leaders and venues
• How to create better alignment and profitability
• Why specialization is key for both leaders and venues
Key Takeaways
The Industry Is Disconnected
Retreat leaders, venues, and audiences are not aligned-and it’s costing everyone time and money.
A New Model Is Emerging
Venue networks + curated partnerships + influencer alignment = smarter retreats.
Burnout Is Real
Hosting too many retreats is not the goal. Sustainable models win.
Logistics Is the Biggest Gap
Most leaders don’t struggle with ideas-they struggle with execution.
Specialization Wins
Trying to serve everyone = diluted experience and harder marketing.
Honest Marketing Matters
Overpromising kills trust. Clear positioning builds it.
About Anna
Anna VanAgtmael is the founder of Wandering Roots. She hosts adventure retreats for women all over the world and helps entrepreneurs plan and host their own profitable retreats.
Learn more: https://www.yourwanderingroots.com/
Contact Anna at anna@yourwanderingroots.com
Listen to the previous episode with Anna: https://podcasts.apple.com/us/podcast/the-retreat-leaders-podcast/id1186563181?i=1000730960525
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TIMESTAMPS
Introduction to Anna (00:00:50) Host Shannon Jamaal welcomes two-time guest Anna to the show and discusses their upcoming in-person meeting at a retreat forum.
Anna's New Venture (02:05) Anna explains her transition from hosting her own retreats to planning them for others, seeking more freedom and flexibility.
The Evolution of a Retreat Host (03:20) Shannon and Anna discuss the natural evolution of hosting retreats full-time, moving from many events per year to just one or two.
Solving a Problem for Wellness Influencers (04:54) Anna introduces her collaboration with Tiny Habitat, a company that helps wellness influencers host retreats by providing vetted venues and staff.
Benefits for All Parties (08:03) The discussion covers how this new model benefits retreat leaders, venue owners, and Anna's role in creating the experience.
Filling Off-Season Bookings (09:10) Anna explains how her model helps venues fill their calendars during slower seasons, creating a symbiotic relationship with hosts.
Venue Expectations (12:02) Anna details the criteria for venues in her directory, emphasizing nature-based, secluded locations with connections to local vendors.
The Importance of Picking a Niche (14:30) Shannon and Anna discuss why it's crucial for retreat venues to "pick a lane" and not try to be everything to everyone.
Managing Expectations (17:23) The conversation highlights the importance of accurately representing a venue's offerings to attract the right guests and avoid disappointment.
How to Connect with Anna (19:44) Anna shares how listeners, both venue owners and retreat leaders, can get in touch with her to learn more.