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2454: 25 Identities

The Level 10 Contractor Daily Podcast

Release Date: 05/28/2026

2464: Sunday Podcast: Loving The Unlovable show art 2464: Sunday Podcast: Loving The Unlovable

The Level 10 Contractor Daily Podcast

Welcome to another Sunday edition of the Level 10 Contractor Daily Podcast… and as you know, Sunday is the day we stop down to talk about personal development and spiritual topics… and In today’s episode Rich challenges you to extend grace, patience, and compassion to the most difficult people in your life.

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2463: Topic Showcase: Pay-Per-Click Advertising show art 2463: Topic Showcase: Pay-Per-Click Advertising

The Level 10 Contractor Daily Podcast

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we highlight pay-per-click advertising, including the dos and don’ts as well as why you should overcome your objection to it. If you’re hunting for leads, you can’t forego this opportunity.

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2462: AI Won’t Fix Your Marketing. It’ll Expose It show art 2462: AI Won’t Fix Your Marketing. It’ll Expose It

The Level 10 Contractor Daily Podcast

Most contractors are rushing to grab AI tools without a plan — and they're about to automate mediocrity at scale. In this episode, Rich breaks down the three biggest AI mistakes contractors make and introduces a first-principles approach that starts with identity, not technology. Learn why who you are matters more than which tools you use — and how to build an AI foundation that actually works.

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2461: TBT - Sales According To Rich show art 2461: TBT - Sales According To Rich

The Level 10 Contractor Daily Podcast

Rich cuts through the noise to deliver real-world sales strategies that actually work. No fluff, no theory — just battle-tested tactics to generate leads, close more deals, and grow your business to the next level.

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2460: How To Trash Talk Your Competitors Without Looking Like A Jerk show art 2460: How To Trash Talk Your Competitors Without Looking Like A Jerk

The Level 10 Contractor Daily Podcast

Today’s podcast is all about trash talking your competitors… but doing it without looking like a jerk. I mean, you can’t just call out your competitors by name, and tell the world how much they suck…. can you? Rich has a solution for this… he’s going to give you two different ways to accomplish this… It’s not really about trash talking, it’s about making sure your prospects and customers understand the difference between what they’ll get from YOU vs. what they’ll get if they choose to call somebody else.

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2459: Why All Web Development & SEO Companies Freaking Suck show art 2459: Why All Web Development & SEO Companies Freaking Suck

The Level 10 Contractor Daily Podcast

Today’s podcast is a recording of a call that Rich had with a company in the midwest who RIch had already spent two solid hours on the phone with, auditing their website and explaining in detail why their current website and SEO was terrible, and how Level 10 could help them do it much, much better. But even after two hours, they were… understandably… still skeptical. Their trust with web companies was non-existent, and they needed a real boost to get over the finish line.

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2458: 5 Ways To Boost Your Brand Ambassador's Effectiveness show art 2458: 5 Ways To Boost Your Brand Ambassador's Effectiveness

The Level 10 Contractor Daily Podcast

If you have a brand ambassador, today’s episode is for you! And if you don’t–why the heck not? Today, Rich is going to talk about 5 ways to make your Brand Ambassador even MORE effective… get even MORE results… and therefore, be even MORE profitable.

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2457: The Nine Year Lie show art 2457: The Nine Year Lie

The Level 10 Contractor Daily Podcast

Rich is going to open up about some experiences he had when he first started his company back in 1994 and 95· and essentially, he·s going to throw himself under the bus.

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2456: Topic Showcase: Guerrilla Marketing show art 2456: Topic Showcase: Guerrilla Marketing

The Level 10 Contractor Daily Podcast

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. If you're a small business starting out or just want a marketing approach that doesn’t break the bank, today’s showcase is the episode for you. Today, we showcase guerrilla marketing tactics. These include non-traditional methods to get your name out on the streets and to creatively capture leads by putting in the hours instead of the capital.

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2455: Three Ways To Advertise On Facebook - The Pros And Cons of Each show art 2455: Three Ways To Advertise On Facebook - The Pros And Cons of Each

The Level 10 Contractor Daily Podcast

Rich recently got a text message from one of Level 10’s clients first thing in the morning, asking some questions about their Facebook Advertising campaign. After 5 minutes and a half a dozen texts back and forth, Rich asked if it would be okay to just have a quick phone call on the subject that could be recorded for the podcast; the client consented, and here we are! What Rich thought would be a 10 minute quick chat turned into something closer to 30 minutes–but the information is great and definitely worth your while. And there’s a little bonus segment near the end about Rich’s...

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More Episodes

On todays episode, Rich Talks identity and what it looks like when it·s actually fleshed out and put into a website in real life. It·s a webinar from 2014 that shows 25 different websites with their attendant identities!