2459: Why All Web Development & SEO Companies Freaking Suck
The Level 10 Contractor Daily Podcast
Release Date: 06/02/2026
2527: Sunday Podcast: Leadership Lessons
The Level 10 Contractor Daily Podcast
It’s Sunday, and that means that Rich turns his attention to things that are focused on either personal development or Spiritual… Imagine this: You’re on a mountain with 8 teenage boys; you’re their adult leader for a backpacking trip. The sun is hot, the mountain is steep, and the packs are heavy. Some of the boys start to dehydrate, and ultimately falter. They can’t go on. What do you do? Well, as you’re about to hear, finding your superhuman strength and pushing forward despite the challenges not only gets you to the top of the mountain, it gives you a kind of respect in the...
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2526: Topic Showcase: Lead Generation
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we head out on the plains like our ancestors before us to go hunting… hunting for leads that is. Lead generation is crucial, especially to a growing company. If you aren’t sharpening your arrowheads and practicing your aim, you’re likely to go hungry. Today, we get you fed.
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2525: Random Friday - Billboards, Negative Advertising, Identity, & More!
The Level 10 Contractor Daily Podcast
It’s Random Friday–that’s where RIch gives you a bunch of little bite-sized marketing nuggets that weren’t BIG enough to warrant their own podcast, but that were important enough to mention somewhere–and that somewhere is right here on today’s podcast! Topics covered today include “a million billboards,” TV ads with lots of writing on them, negative advertising, SEO that works, and a story about the prodigal (marketing) son–a company that left, and is now coming back.
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2524: TBT: Some People Fail No Matter What
The Level 10 Contractor Daily Podcast
Welcome to our Throwback Thursday podcast, and today we are truly going to throw it WAY back, all the way to 2003. A little context will be needed here… in the mid to late 1990’s, Rich and his partner (at the time) started their marketing consulting business and became very successful in just a few short years. Then, in 2000, they started a new company called Y2Marketing that recruited, trained, and supported marketing consultants all over the country. It was a way to expand their reach, and help more clients… while also helping what turned out to be over 1,000 consultants become...
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2523: Lemons Into Lemonade: The Embarrassing Story of How I Got My First Roofing Client
The Level 10 Contractor Daily Podcast
Today we’re going to go off the beaten path for a minute and Rich is going to tell a fun little story about the origins of his company, and how he got his first Roofing client–a $50 million company in Fort Worth. That sounds pretty impressive, especially considering he was only 27 years old at the time. Actually, not very impressive at all… just wait until you hear what a complete disaster led up to getting this client.
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2522: Extreme Makeover: Electrical Company Sales Letter
The Level 10 Contractor Daily Podcast
Today’s podcast is a review of a direct mail letter that was written by the owner of an electric company that was being sent out to people who had recently moved into a new home. Smart idea, right? Well, yes… except the letter wasn’t executed very well. The letter suffers from “the curse of knowledge,” where the person reading the letter knows FAR less about electrical stuff than the guy who wrote the letter… and so they pretty much have no idea what he’s talking about--it goes right over their heads.
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2521: 5 Ways to Surprise your Customers
The Level 10 Contractor Daily Podcast
Everybody loves a good surprise, right? Not the kind where a person jumps out from behind a corner and causes you to pee your pants… I'm talking about the kind where you find a $20 bill in your coat pocket that you forgot about… or when somebody does something nice and unexpected for you. THAT kind. On today’s podcast, Rich is going to build a case for creating a “surprise” budget in your business and consistently giving gifts to your customers. What!?! That sounds expensive you might be saying! And you might be right. But you might be wrong.
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2520: Sunday Podcast: The Long Hard Road
The Level 10 Contractor Daily Podcast
It’s Sunday, and that means that Rich turns his attention to things that are focused on either personal development or Spiritual… and today… It's personal development. The episode is called “the long hard road,” and comes from a webinar that Rich did many years ago that… more or less… tells his own story. And the story he’s trying to tell is that success is NOT an overnight endeavor. It takes long, hard patience.
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2519: Topic Showcase: Knowing Your Numbers
The Level 10 Contractor Daily Podcast
Today we steer away from content creation and strategy to focus on the fundamental knowledge for successful marketing, namely: knowing your numbers. Unless you know the numbers behind your business, you’re likely to fail at your marketing endeavors, either spending too much money or not spending enough to grow your business into the Level 10 giant you desire.
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2518: A Million Billboards In 50 Miles: Wall Drug
The Level 10 Contractor Daily Podcast
On today’s podcast, Rich shares one of his classic stories that everyone--and I mean everyone--always remembers. WALL DRUG. It’s a story about consistency, frequency, and repetition of an advertising message. Even though the story itself is about billboards, the principle applies to all forms of marketing and advertising.
info_outlineToday’s podcast is a recording of a call that Rich had with a company in the midwest who RIch had already spent two solid hours on the phone with, auditing their website and explaining in detail why their current website and SEO was terrible, and how Level 10 could help them do it much, much better. But even after two hours, they were… understandably… still skeptical. Their trust with web companies was non-existent, and they needed a real boost to get over the finish line.