In Clear Focus: Harnessing Scent in Brand Strategy with Tiffany Rose Goodyear
Release Date: 06/09/2026
In Clear Focus: Sustainability Storytelling with Mike Hower
In Clear Focus
IN CLEAR FOCUS: Mike Hower, author of "," explains why silence costs brands. He reveals how companies can overcome "greenhushing" and navigate the risks of greenwashing. Discover Mike's Four C's framework—context, compelling, credible, and compliant—to align legal and marketing teams, and learn how radical transparency and treating sustainability as a core strategy can communicate trust and drive value.
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In Clear Focus: What Brands Get Wrong About Influencer Marketing with Chelsea Clark
In Clear Focus
IN CLEAR FOCUS: Chelsea Clark, CEO of , explains what brands get wrong about influencer marketing. Moms control 85 percent of purchases, but influencers from this group remain underleveraged. Learn why smaller creators often outperform mega-influencers, the value of "brief-less" campaigns, and how to spot fake followers. Discover why treating creators as salespeople instead of creatives hurts campaigns and how prioritizing authentic resonance over raw reach drives real brand awareness.
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In Clear Focus: Community Strategy with Lindsay Pinchuk
In Clear Focus
IN CLEAR FOCUS: Lindsay Pinchuk, host of the podcast and consultant, shares how to leverage community strategy for sustainable growth. Drawing from her success building Bump Club and Beyond, Lindsay explains why audiences crave connection, not just product pitches. Discover her actionable SWEEP framework to amplify your message across multiple channels and hear how to forge authentic zero-transaction partnerships to turn passive followers into highly engaged, loyal brand advocates.
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In Clear Focus: The Divided Brain with Paul Larche
In Clear Focus
IN CLEAR FOCUS: Behavioral branding strategist and author of "," Paul Larche explains why logical marketing often fails. He reveals how the subconscious "old brain" makes decisions that the "new brain" simply rationalizes. Learn to navigate resistance to change, leverage loss aversion, and use his Brand Value Canvas. Discover why feeling precedes facts and how to avoid AI manipulation by understanding human behavior.
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In Clear Focus: Harnessing Scent in Brand Strategy with Tiffany Rose Goodyear
In Clear Focus
IN CLEAR FOCUS: Tiffany Rose Goodyear, founder of , explores scent in brand strategy. Because olfaction bypasses rational thought and links directly to emotion and memory, it offers an unmatched opportunity for connection. Learn why Western culture historically ignored smell, how color theory informs fragrance design, and how to execute immersive scentscapes at live events. Discover how to move beyond sight and sound to create multi-sensory experiences that drive real action.
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In Clear Focus: Neuromarketing with Katie Hart
In Clear Focus
IN CLEAR FOCUS: June's Bigeye Book Club selection is "." Author Katie Hart explains why, when 95 percent of purchase decisions are non-conscious, traditional research often asks the wrong questions. Learn how neuromarketing reveals real consumer behavior, why the brain processes images faster than text, and the physiological impact of 2D screens. We also discuss Katie's practical framework for transforming B2B and B2C strategies.
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In Clear Focus: The RED APPLES Way with Marc Robertz-Schwartz
In Clear Focus
IN CLEAR FOCUS: Marc Robertz-Schwartz, author of "," explains why core values are a business's most durable competitive advantage. Drawing from 16 years of agency ownership, Marc reveals why companies get mission and vision backward. Discover the RED APPLES framework, learn how to build an employee-first culture that survives economic crashes and AI disruption, and find out why values-driven leadership is essential for long-term growth and a successful agency exit.
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In Clear Focus: Privacy-First Advertising and Multicultural Consumers with Alia J. Daniels
In Clear Focus
IN CLEAR FOCUS: Alia J. Daniels, COO of and President of , discusses the power of privacy-first advertising. She explains why reaching LGBTQ+ and multicultural consumers is a business imperative, not a charitable exercise. Discover the massive addressability gap in programmatic media, why Revry walked away from The Trade Desk to protect audience data, and how a privacy-by-design exchange connects brands to diverse audiences at scale without ever compromising user trust.
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In Clear Focus: Demystifying Marketing Efficiency Ratio (MER) with Adam Ortman
In Clear Focus
IN CLEAR FOCUS: Adam Ortman, founder of , explains why traditional media attribution is struggling in a fragmented world. He introduces the Marketing Efficiency Ratio (MER) as a powerful solution. Learn how comparing total business revenue against marketing spend provides a clearer view of overall health. Discover how to build "analytical surround sound" and use MER to confidently justify upper-funnel marketing investments to your executive team.
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In Clear Focus: Data-Driven Marketing Strategy with Kamila Miller
In Clear Focus
IN CLEAR FOCUS: Our guest this week is Kamila Miller, author of "." Kamila explains the critical difference between being "data-heavy" and truly data-driven, revealing how collecting data just to justify past decisions creates what she calls "sophisticated nonsense." Learn how to craft actionable personas, spot AI red flags, and use data-driven marketing to lower the cost of being wrong, all while taking creative risks that drive measurable business growth.
info_outlineIN CLEAR FOCUS: Tiffany Rose Goodyear, founder of Scentex, explores scent in brand strategy. Because olfaction bypasses rational thought and links directly to emotion and memory, it offers an unmatched opportunity for connection. Learn why Western culture historically ignored smell, how color theory informs fragrance design, and how to execute immersive scentscapes at live events. Discover how to move beyond sight and sound to create multi-sensory experiences that drive real action.