G2 CEO Godard Abel on AI, AEO, Reviews, and the Future of CPQ Buying
Release Date: 06/07/2026
G2 CEO Godard Abel on AI, AEO, Reviews, and the Future of CPQ Buying
CPQ Podcast
In this episode of the CPQ Podcast, Frank Sohn speaks with Godard Abel, co-founder and CEO of G2, about how AI, software reviews, and answer engines are changing the way companies evaluate CPQ and enterprise software. Godard shares G2’s key priorities for 2026, including AI transformation, the integration of Gartner Digital Markets, and the growing importance of trusted software review data. With the acquisition of Capterra, Software Advice, and GetApp, G2 now works with more than 6 million reviews and a significantly larger buyer audience. This creates new opportunities for software buyers,...
info_outline
Conga Advantage CPQ, Conga Smart CPQ, AI Agents & Pricing Optimization with Rohit Chhabra
CPQ Podcast
In this episode of the CPQ Podcast, Frank Sohn speaks with Rohit Chhabra, Chief Product Officer at Conga, about Conga’s CPQ strategy, the role ofConga Smart CPQ, and how AI is becoming a broader part of the quote-to-cash and commercial operations landscape. Rohit shares insights from more than 25 years of business, engineering, and product leadership experience, including how his background shapes the way he works with teams, prioritizes product investments, and focuses on customer outcomes. He also discusses his involvement with the Juvenile Diabetes Research Foundation / Breakthrough T1D...
info_outline
CPQ for Shopify, HubSpot, and eCommerce: Parag Jagdale on Quotific and Unific
CPQ Podcast
In this episode of the CPQ Podcast, Frank Sohn speaks with Parag Jagdale, Co-Founder and CEO of Unific, about the continued evolution of Quotific, Unific’s CPQ and quoting solution for eCommerce-driven businesses. Parag explains how Quotific has developed since his last appearance on the podcast, including deeper integration with Shopify, support for customer-specific price lists, location-based inventory visibility, and improved product catalog search capabilities. He also discusses why Shopify’s recent B2B-related enhancements are creating new opportunities for companies that need a more...
info_outline
Scaling RevOps: From $100M Growth to AI-Powered CPQ with Siva Rajamani
CPQ Podcast
In this episode of the CPQ Podcast, host Frank Sohn sits down with Siva Rajamani, the Co-Founder and CEO of Everstage, to discuss the evolving landscape of Revenue Operations and the critical role of Configure, Price, Quote (CPQ) software in modern business. Siva shares his journey from managing Revenue Operations at Freshworks—where he witnessed the company scale from $10M to $100M ARR—to founding Everstage in 2020. Having seen firsthand how pricing changes can disrupt downstream operations, Siva built Everstage to empower RevOps and Finance teams with a strategic, no-code...
info_outline
Visual CPQ & The Future of 3D Product Configuration with Erik Pilgrim
CPQ Podcast
In this episode, Frank Sohn sits down with Erik Pilgrim, Founder and CEO of RenderDraw, to explore how 3D visualization is transforming the complex world of CPQ (Configure, Price, Quote). Erik shares his journey from leading pre-sales and product teams in the SAP and Salesforce ecosystems to founding RenderDraw just as the world changed in early 2020. We dive deep into how RenderDraw acts as a powerful visualization and interaction layer for some of the world’s largest manufacturers and high-tech companies. They discuss: The "Visual Gap" in CPQ: Why standard configurations...
info_outline
DealHub’s Growth, AI Strategy, and the CPQ + Billing Opportunity
CPQ Podcast
In this episode of the CPQ Podcast, Frank speaks with Eyal Orgil, co-founder and Chief Growth Officer of DealHub, about how the company has evolved over the past 12 years and what that growth says about broader trends in CPQ, billing, and revenue lifecycle management. Eyal reflects on the responsibility that comes with building a company of roughly 300 employees and serving around 1,000 customer organizations, while also sharing why this stage of growth feels especially meaningful. The conversation also explores Eyal’s transition into the Chief Growth Officer role after leading sales...
info_outline
Rourke McCarron on AI-Native CPQ for Precision Manufacturing
CPQ Podcast
In this episode of the CPQ Podcast, Frank Sohn speaks with Rourke McCarron, founder of Kabaido, about building a modern CPQ solution for precision manufacturers. Rourke shares how his experience in the tooling industry revealed a disconnect between sales and engineering teams, which ultimately led him to launch Kabaido in late 2025. The conversation explores how Kabaido is approaching complex quoting and product configuration for manufacturers that process high volumes of quotes. Rourke explains the company’s focus on precision manufacturing, its support for 2D and 3D configuration use...
info_outline
Tyler Moini on AI, Governed Execution, and Modern Revenue Management
CPQ Podcast
In this episode of the CPQ Podcast, Frank Sohn speaks with Tyler Moini, Founder and Managing Director of Expedite Commerce, about how the company has evolved since its earlier positioning around composable commerce and API-first architecture. Tyler explains why Expedite Commerce now describes its approach as a governed execution platform, designed to help organizations manage commercial processes across pricing, quoting, contracts, subscriptions, billing, and asset-related workflows. A central topic in the discussion is Genesis, the company’s underlying AI system....
info_outline
AI Pricing, Fair Market Value, and Used IT Asset CPQ with Garima and Pulin
CPQ Podcast
In this episode of the CPQ Podcast, Frank Sohn speaks with Garima and Pulin about how AI-driven fair market value (FMV) intelligence can support pricing and CPQ-related processes in the used IT asset market. The conversation goes beyond product features and also explores the personal stories behind the business. Garima shares her journey from flight attendant to entrepreneur and explains why perseverance has been such an important strength throughout her career. Pulin talks about starting out in finance, teaching himself computer skills, learning from a failed startup,...
info_outline
What Conga Connect 2026 Revealed About Conga’s CPQ Direction
CPQ Podcast
At Conga Connect 2026 in Orlando, Conga made one thing clear: it wants to be seen as more than a CPQ or CLM vendor. In this episode, Frank Sohn shares his high-level takeaways from the event, including Conga’s new brand direction, what the company’s “connected commerce” message means, and why the future of its three CPQ paths matters for customers and prospects alike. Frank also looks at the emerging split between Advantage and PROS CPQ, Conga’s iFrame-based approach to surfacing Advantage capabilities inside its Salesforce-based product, and why price optimization and AiMe stood out...
info_outlineIn this episode of the CPQ Podcast, Frank Sohn speaks with Godard Abel, co-founder and CEO of G2, about how AI, software reviews, and answer engines are changing the way companies evaluate CPQ and enterprise software. Godard shares G2’s key priorities for 2026, including AI transformation, the integration of Gartner Digital Markets, and the growing importance of trusted software review data. With the acquisition of Capterra, Software Advice, and GetApp, G2 now works with more than 6 million reviews and a significantly larger buyer audience. This creates new opportunities for software buyers, CPQ vendors, and AI-driven recommendation engines. The conversation also explores how more CPQ buyers are starting their research journey in tools like ChatGPT, Gemini, and Claude instead of relying only on Google searches, analyst reports, or traditional review sites. Godard explains why Answer Engine Optimization, or AEO, is becoming increasingly important and how it relates to SEO. He also discusses how G2 is optimizing content for both human buyers and AI agents. Frank and Godard also talk about the role of AI in CPQ, including where AI can help with research, software comparison, and decision support, and why human judgment remains important for complex CPQ evaluations. Godard also shares G2’s plans around AI blueprints, AI-enabled software identification, and the future of cross-system automation. Beyond technology, Godard discusses G2’s PEAK values — Performance, Entrepreneurship, Authenticity, and Kindness — as well as Pledge 1%, entrepreneurship, and his personal experience completing the Leadville 100 mountain bike race.
This episode is especially relevant for CPQ buyers, CPQ vendors, software evaluators, revenue leaders, and anyone interested in how AI is reshaping enterprise software selection.