How to Turn Conference Networking Into Real Business | Yagmur Simsek
Release Date: 06/25/2026
The Biggest SEO Mistake Agencies Keep Repeating | Sam Dunning
Collaborator Podcast
In this episode, Samy talks with Sam Dunning, founder of Breaking B2B, about building SEO programs around revenue, active demand, and measurable pipeline rather than traffic for traffic’s sake. Sam explains when companies are too early for SEO, why category creators should first build awareness where their buyers already spend time, and how his team maps every commercial search and prompt a prospect may use when they are ready to buy. They discuss: Why Sam turns away prospects who are not ready for SEO How to distinguish active demand from category creation and awareness work How to...
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SEO Agencies in 2026: AI, GEO, Backlinks & Growth | Nik Vujic
Collaborator Podcast
In this episode of the Collaborator Podcast, Samy talks with Nik Vujic, founder of Get Stuff Digital, about running and growing an SEO agency in 2026. Nik explains why his agency avoids long-term client lock-ins, how referrals became its strongest lead source, and how AI is changing agency delivery, hiring, and client expectations. They also discuss GEO and LLM visibility, cold outbound, backlinks, digital PR, and the SEO fundamentals agencies should continue investing in. You'll learn: How month-to-month agreements affect client trust and retention Why referrals outperform cold outbound...
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How to Turn Conference Networking Into Real Business | Yagmur Simsek
Collaborator Podcast
In this episode of the Collaborator Podcast, Samy talks with Yagmur Simsek about networking, community building, and personal branding in SEO. Yagmur shares how she grew Search 'n Stuff from small networking events into an international community, why relationships often create more opportunities than traditional outreach, and how professionals can get more value from conferences, speaking opportunities, and industry connections. You'll learn: - How to choose the right conferences - Why networking still matters in SEO - How to build a strong personal brand - What sponsors should know about...
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Why SEO Agencies Keep Losing Great People | Josh Peacock
Collaborator Podcast
Josh Peacock has spent years helping SEO and digital marketing companies hire better talent. His biggest lesson? Most hiring advice is broken, most CVs don't matter, and AI is changing recruitment faster than most people realize. In this episode of the Collaborator Podcast, Josh shares how agencies can attract A-players, why traditional recruitment processes fail, and how AI is transforming hiring, lead generation, and agency operations. He also explains why company culture matters more than salary for top performers and what businesses need to do to stay competitive in the AI era. You’ll...
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How to Build a No-Contract SEO Agency That Still Wins Clients | Sean Chaudhary
Collaborator Podcast
Most agencies rely on long-term contracts to retain clients. Sean Chaudhary built an agency that does the opposite. In this episode of the Collaborator Podcast, host Samy Ben Sadok sits down with Sean Chaudhary, founder of Alchemy Leads, to break down how a no-contract agency model can actually improve client retention, trust, and performance. Sean shares how his team combines automation, AI, SEO, and paid ads to close ~40% of leads while focusing on what clients actually care about: revenue. This episode is all about building a modern agency that grows through results instead of lock-ins....
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How to Grow on LinkedIn in Under 1 Hour a Week | Artur Perella
Collaborator Podcast
How to Grow on LinkedIn in Under 1 Hour a Week | Artur Perella Building a personal brand doesn’t have to take over your life. In this episode of the Collaborator Podcast, host Samy Ben Sadok sits down with SEO & GEO strategist Artur Perella to break down a simple, repeatable system for growing on LinkedIn — without spending hours creating content. Artur shares how he consistently gains ~150 new followers per week while spending less than 1 hour on content, using a video-first approach and smart content repurposing. This episode is all about building a personal brand that actually...
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Less Content, More Traffic: Removing 300k Pages to Win SEO
Collaborator Podcast
They Deleted 300,000 Pages — Traffic Doubled In this episode of the Collaborator Podcast, Samy Ben Sadok sits down with Patryk Wawok, Founder & Head of Technical SEO at Organic Hackers, to unpack one of the clearest real-world examples of technical SEO impact at scale. While everyone debates AI content and publishing velocity, this conversation focuses on something far less glamorous — removing what shouldn’t exist. Patryk shares how deleting 300,000+ URLs led to a dramatic traffic lift, and why crawl budget isn’t theory — it’s cost, resources, and prioritization. Inside this...
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Who Cares About Your Opinion? Test It. — SEO Experiments w/ Gus Pelogia
Collaborator Podcast
SEO in 2025 isn’t about having the loudest opinion — it’s about proving impact. So what does SEO look like when experiments, product thinking, and enterprise constraints actually matter? In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Gus Pelogia — Senior SEO & AI Product Manager at Indeed — for a rare, honest conversation about SEO experimentation, causal impact, and what really ships inside large organizations. Gus shares how SEO A/B testing fundamentally changed his career, why most “great SEO ideas” fail at scale, and how thinking like...
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90% of LinkedIn Is Bots?! The No-BS SEO Branding Episode — w/ Peter Rota
Collaborator Podcast
LinkedIn in 2025 is noisy, automated, and full of recycled takes — so how do you build a real personal brand without turning into another “SEO guy” clone? In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Peter Rota — Tech & On-Page SEO Specialist and one of the most recognizable SEO voices on LinkedIn — for a no-BS conversation about personal branding, AI slop, and the reality of modern SEO. Peter breaks down what actually works today: how he grew a 70k+ audience without posting every day, why most LinkedIn comments are now AI-generated, and how...
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From Barcelona to Baidu: Inside the Chinese SEO Scene — with Natalia Witczyk
Collaborator Podcast
info_outlineIn this episode of the Collaborator Podcast, Samy talks with Yagmur Simsek about networking, community building, and personal branding in SEO.
Yagmur shares how she grew Search 'n Stuff from small networking events into an international community, why relationships often create more opportunities than traditional outreach, and how professionals can get more value from conferences, speaking opportunities, and industry connections.
You'll learn:
- How to choose the right conferences
- Why networking still matters in SEO
- How to build a strong personal brand
- What sponsors should know about events
- How communities create business opportunities
#SEO #Networking #CommunityBuilding #PersonalBranding #DigitalMarketing #CollaboratorPodcast