DT #661 How Authentic Community Branding Drives Growth
Develop This: Economic and Community Development
Release Date: 07/08/2026
DT #666 The Cincinnati Growth Story: Collaboration, Talent, and Industry Leadership
Develop This: Economic and Community Development
What’s driving Cincinnati’s rise as one of the Midwest’s most dynamic economic engines? In this episode of Develop This!, speaks with , CEO of , about the region’s rapid growth and the strategies positioning it as a national leader in innovation, investment, and industry. Kimm shares how Cincinnati has built momentum through a combination of regional collaboration, strong industry clusters, and a commitment to workforce development. The conversation highlights how partnerships across state lines are helping the region compete more effectively for investment and talent. A major focus...
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DT #667 Mastering Public-Private Partnerships and Business Growth Strategies
Develop This: Economic and Community Development
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DT #664 30 Years of Site Selection Lessons from Matt Szuhaj
Develop This: Economic and Community Development
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DT #665 How Great Leaders Unite a Multi-Generational Workforce
Develop This: Economic and Community Development
How can leaders build stronger teams in a workplace shaped by multiple generations? In this episode of Develop This!, speaks with to explore how generational differences, economic realities, and rapid technological change are reshaping today's workforce. Mark shares insights into the strengths and challenges of working across generations—from Baby Boomers to Gen Z—and explains why understanding different perspectives is essential for building collaborative, high-performing teams. A major focus of the conversation is the changing economic landscape facing younger workers. Rising housing...
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DT #662 Why Trust, Talent, and Infrastructure Drive Site Selection Success
Develop This: Economic and Community Development
What separates communities that win major investments from those that get left behind? In this episode of Develop This!, speaks with , Vice President of , to explore the increasingly complex world of site selection and the factors shaping the future of U.S. manufacturing. Tess shares how companies evaluate locations through the lens of long-term risk, infrastructure capacity, workforce strength, and community readiness. With major investment decisions carrying consequences for decades, preparation and execution have never been more important. A major theme throughout the conversation is...
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DT #663 Data-Driven Economic Development in a Changing World
Develop This: Economic and Community Development
What does it take to build resilient communities in an era of rapid economic change? In this episode of Develop This!, speaks with , Executive Director of the , about the policies, partnerships, and strategies shaping economic growth across New York. Ryan shares insights on how data-driven decision-making is helping communities plan for the future, attract investment, and navigate increasingly complex economic challenges. From workforce development to infrastructure planning, the conversation highlights the importance of grounding strategy in reliable research and long-term thinking. A major...
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Develop This: Economic and Community Development
What does it take to transform a community while ensuring everyone benefits from the growth? In this episode of Develop This!, speaks with , President & CEO of , about one of the most ambitious community redevelopment projects in the United States. Clyde shares his unique journey from healthcare leadership into economic development and explains how large-scale infrastructure projects can serve as catalysts for economic growth, community revitalization, and long-term opportunity. A major focus of the conversation is community-led development. Rather than imposing change from the top down,...
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DT #661 How Authentic Community Branding Drives Growth
Develop This: Economic and Community Development
What makes some communities stand out while others struggle to tell their story? In this episode of Develop This!, speaks with , CEO of , about the growing importance of communication, branding, and storytelling in economic development. Drawing on her experience in both economic development and public relations, Sandy explains why authentic storytelling has become one of the most powerful tools communities can use to attract investment, build trust, and create lasting connections. The conversation explores common communication mistakes organizations make, the importance of maintaining...
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DT #658 Building Stronger Communities Through Entrepreneurial Ecosystems
Develop This: Economic and Community Development
What if the next wave of economic growth starts with local entrepreneurs? In this episode of Develop This!, speaks with of to explore how entrepreneurship-led economic development can help communities build stronger, more resilient economies. Rob shares how communities—especially rural ones—can leverage their unique assets to support entrepreneurs, strengthen local ecosystems, and create long-term growth from within. The conversation highlights SourceLink’s ecosystem approach, focusing on how connecting entrepreneurs to the right resources, partners, and support networks can reduce...
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DT #659 How Public-Private Partnerships Are Reshaping Economic Development
Develop This: Economic and Community Development
What role do public-private partnerships play in the future of economic development? In this panel episode of Develop This!, explores the evolving PPP landscape with , , and , bringing together perspectives from the U.S. and Europe. The conversation dives into how economic development organizations are rethinking funding models, private sector engagement, and long-term sustainability in a changing global environment. A major focus is funding diversification. The panel discusses why stable, flexible funding matters—and how structured campaigns can help formalize private sector participation...
info_outlineWhat makes some communities stand out while others struggle to tell their story?
In this episode of Develop This!, Dennis Fraise speaks with Sandy Dubay, CEO of PPR Strategies, about the growing importance of communication, branding, and storytelling in economic development.
Drawing on her experience in both economic development and public relations, Sandy explains why authentic storytelling has become one of the most powerful tools communities can use to attract investment, build trust, and create lasting connections.
The conversation explores common communication mistakes organizations make, the importance of maintaining consistent messaging, and how communities can develop brands that reflect who they truly are rather than who they want to be.
A major focus is the challenge of communicating across generations. Sandy shares practical insights on adapting messages to different audiences, leveraging social media effectively, and meeting people where they are without losing authenticity.
The discussion also covers crisis communication, media relations, and the leadership skills needed to navigate an increasingly complex communication environment.
A key takeaway? Strong communities are built on strong stories—and the most effective stories are authentic, consistent, and centered on people.
Key Takeaways
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Authentic storytelling strengthens community identity and growth
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Consistent messaging is essential for effective branding
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Communities should focus on stories that genuinely resonate with audiences
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Communication strategies must adapt to different generations
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Strong media relationships help amplify community success stories
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Crisis communication requires preparation, transparency, and trust
Key Topics Covered
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Evolution of economic development and community branding
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Authentic storytelling and community messaging
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Media relations and communication strategy
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Generational communication differences
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Social media and audience engagement
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Leadership and crisis communication
Sound Bites
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“Tell the stories that truly resonate.”
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“Consistency is critical in branding.”
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“Meet your audience where they are.”