I Didn't Expect to Live This Long... Now What? When Life Gives You an Encore, What Will You Do With It?
Inconvenient Ideas with Stan Hustad...the Radio Man
Release Date: 06/30/2026
Inconvenient Ideas with Stan Hustad...the Radio Man
What if one of Jesus' most practical business lessons had nothing to do with profits, marketing, or management—but everything to do with birds and snakes? That unusual question launches one of the newest episodes of the Jesus Entrepreneur Collective, where broadcaster and entrepreneur Stan Hustad returns from a brief broadcasting sabbatical with a fresh challenge for anyone seeking to build a meaningful life and business in today's rapidly changing world. At first glance, "The Birds and Snakes Society" sounds mysterious—even a little unsettling. That is exactly the point. Drawing from...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
There are moments in life when a single question changes everything. As I prepared for another Fourth of July weekend—and reflected on a wonderful week celebrating another birthday—I found myself asking a question I never imagined I would ask: What do you do when you didn't expect to live this long? For me, that isn't just a philosophical question. It's deeply personal. Several years ago, following a cancer diagnosis and knowing my family's history of relatively short lives, I honestly believed my time might be drawing to a close. I prepared myself emotionally and spiritually for that...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Busy, but Becoming: Finding Purpose in Everyday Moments and Unlikely Questions In this episode of Inconvenient Ideas Radio, veteran broadcaster Stan Hustad brings together a surprising mix of reflections—ranging from media wisdom to faith, from family stories to modern challenges—into a thoughtful and engaging conversation about what really matters. At the heart of the program is a question many quietly wrestle with: Is being busy the same as being effective? Hustad explores the tension between activity and impact, encouraging listeners to consider how their time, talents, and...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
A reflective essay on the danger, drama, and cultural memory surrounding the Indianapolis 500 A Childhood Memory That Was Real Your memory is not exaggerated at all. The Indianapolis 500 really was considered extraordinarily dangerous for much of its history, and part of the fascination — especially from the 1930s through the 1970s — was precisely that mixture of speed, courage, patriotism, spectacle, and risk. For many Americans, especially in Indiana and throughout the Midwest, “The 500” was almost a sacred ritual of late May and Memorial Day weekend. Families gathered around radios...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
There are days when everything feels planned, polished, and predictable. And then there are days like this one. This is one of those point-of-the-moment days—what I like to call POM thinking. No script. No delay. No filter. Just real-time reflection from the Coaching Zone, where ideas don’t always arrive neatly packaged… but they often arrive useful. Welcome to another adventure in Inconvenient Ideas—because let’s be honest: the ideas that help us most are often the ones that disrupt us first. Radio, Real Time, and the Power of Now One of the reasons I’ve spent a lifetime in...
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Why Every Company Now Needs a Chief Broadcasting Officer (CBO) By Stan “The Radio Man” Hustad The What It Takes Radio Company presents another adventure… another expedition… and this one might just disrupt the way you think about your entire business. Let me start with a simple—but slightly inconvenient—idea: You are probably missing a very important person in your business today. And no… it’s not your CFO. Not your CMO. Not even your AI specialist. You need a CBO. A Chief Broadcasting Officer. AI is changing everything. But we’re not just entering a digital economy—we’re...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
By Stan Hustad There are times in life when you step away for a bit—whether by design or by necessity—and when you return, you see things differently. That happened to me. After a stretch of what I’ll call “downtime, overtime, and out-of-time,” I’m back behind the microphone with a fresh installment of Inconvenient Ideas. And it felt only right to begin with a simple—but unsettling—question: What if everything we think we know… might be wrong? Now, that’s not a comfortable thought. But then again, the best ideas rarely are. The Power—and Problem—of Inconvenient...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
On a quiet and reflective Maundy Thursday—coinciding with the sacred rhythms of Passover—veteran broadcaster and coach Stan Hustad took a moment not to preach, but to think out loud. What emerged was less a formal message and more a seasoned conversation—part reflection, part reminder, part rallying cry for living wisely in a world shaped by rapid change, artificial intelligence, and ongoing global tension. Drawing from a piece of his own work rediscovered from several years ago, Stan revisited a simple but powerful question: What are the real skills—the “pro skills”—that...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
A deeper look at the overlooked days that reveal the heart of the story—and the choices we must make. Introduction We often move quickly from Palm Sunday to Maundy Thursday, Good Friday, and Easter Sunday. But in doing so, we can miss something profoundly important. Holy Week is not just about the final events—it is about the unfolding decisions that lead to them. Monday, Tuesday, and Wednesday are not empty days. They are the days where truth is declared, tension rises, and loyalties are revealed. Let’s step into those days together—and discover what they mean for us today. Holy...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Greetings, ladies and gentlemen... friends... and yes, even the occasional foe or two. Let me begin with a confession—and a bit of an edge. Years ago, I floated an idea to my daughter. I said, “I think I might write another book... maybe a follow-up to my marketing book.” She paused. That’s always dangerous when an editor pauses. Then she said something I’ve never forgotten: “Dad... yes, you could write another book. It might even be better than most. But let me tell you something... Yes Dad .... Just what the world needs?... another damn book on marketing?! Don’t do that....
info_outlineThere are moments in life when a single question changes everything.
As I prepared for another Fourth of July weekend—and reflected on a wonderful week celebrating another birthday—I found myself asking a question I never imagined I would ask:
What do you do when you didn't expect to live this long?
For me, that isn't just a philosophical question. It's deeply personal.
Several years ago, following a cancer diagnosis and knowing my family's history of relatively short lives, I honestly believed my time might be drawing to a close. I prepared myself emotionally and spiritually for that possibility. I hoped to finish well. More than anything, I hoped to leave behind something that would continue after I was gone.
But here I am.
Still here.
Still healthy.
Still working.
Still dreaming.
Still believing there is more to do.
During the past week, Karen and I slipped away to the North Carolina coast for a genuine vacation—no computer, very little work, long walks along the ocean, quiet conversations, bookstores, prayer, reflection, and the simple gift of slowing down. Sometimes the greatest gift we can give ourselves isn't another achievement. It's simply enough quiet to hear our own hearts again.
As I walked those beaches, I realized something.
When you've been given years you never expected to have, your priorities begin to change.
You stop worrying quite so much about many of the things that once consumed your attention.
You begin thinking more about legacy than success.
More about people than projects.
More about significance than recognition.
You begin asking different questions.
How do I want to be remembered?
Who can I still help?
What unfinished work is worth completing?
What kind of difference can I still make?
Years ago someone told me something I've never forgotten:
"If your calling can be completed in one lifetime, perhaps your vision isn't large enough."
That thought has stayed with me ever since.
Our greatest work may not be simply what we accomplish ourselves. It may be what we leave behind for others to carry forward.
That's legacy.
That's stewardship.
That's hope.
Another thought returned to me during this past week.
Years ago I read The Denial of Death by Ernest Becker. One of its enduring ideas is that much of human behavior is shaped by our fear of death. But something interesting happens when that fear begins to lose its grip.
Other fears begin to lose their power too.
When you realize every day is a gift, you also realize every day is an opportunity.
You become freer.
Bolder.
More generous.
Less concerned about protecting yourself.
More concerned about investing yourself.
That may be one of the hidden blessings of living longer than you expected.
As we celebrate Independence Day, we naturally think about freedom.
Freedom as a nation.
Freedom as individuals.
But perhaps there is another kind of freedom worth celebrating.
The freedom to become the person God intended us to be.
The freedom to forgive.
The freedom to serve.
The freedom to encourage.
The freedom to live courageously rather than cautiously.
The freedom to leave this world a little better than we found it.
I'm increasingly convinced that our "encore years" are not meant to be years of simply slowing down.
They can become years of mentoring.
Teaching.
Creating.
Encouraging.
Building.
Passing the baton.
Helping others discover their own calling.
Perhaps that is one of the greatest privileges of growing older.
You finally understand that life was never only about you.
It was always about those whose lives you touch.
So if, like me, you've lived longer than you once imagined, perhaps this isn't the end of your story.
Perhaps it's the beginning of your encore.
And perhaps the most important contribution you will ever make still lies ahead.
I certainly hope so.
Because I still have people I'd like to encourage.
Businesses I'd like to help.
Young broadcasters I'd like to mentor.
Entrepreneurs I'd like to inspire.
Friends I'd like to serve.
And transformations I'd like to witness.
If God gives me another day, I'll try to use it well.
If He gives me another year, I'll be grateful.
If He gives me many more, I hope to spend them helping others become fully alive and fully free.
That's becoming my definition of success.
Maybe it could become yours as well.
Things to Remember
Every unexpected year is a gift, not an entitlement.
Legacy is often more important than achievement.
Some of your most meaningful work may happen during your 'encore' years.
Living with purpose is one of life's greatest freedoms.
Things to Share
Ask someone you love, "How do you want to be remembered?"
Encourage someone entering retirement to think about their next mission rather than their last career.
Share hope with someone who thinks their best years are behind them.
Things to Give Some Thought To
If you were given ten more years, how would you use them?
What unfinished work deserves your attention?
Who could benefit most from your experience and wisdom?
What legacy are you intentionally leaving behind?
A Final Thought
As we celebrate this Fourth of July, enjoy your family. Enjoy your friends. Celebrate freedom with gratitude.
But somewhere during the holiday, find a quiet place.
Ask yourself one simple question:
"If I've been given more life than I expected... what should I do with it?"
The answer to that question may become the beginning of the most meaningful chapter of your life.
Until next time, may you live fully, love generously, serve faithfully—and if you've been given an encore, may you make it your finest performance yet.
And if you'd like to see and hear this podcast and video you can choose it from the link right here{
https://youtu.be/zDzzaBz9OT0