How AI Is Changing HVAC (Without Replacing Techs) | Chris Plunkett
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 07/22/2026
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
AI is not coming for your techs. It is coming for the busywork, the missed calls, and the guesswork that quietly eats your margin. In this episode of Service Business Mastery, Tersh Blissett sits down with Chris Plunkett, a Tucson HVAC owner who has been in the trade since he was eight years old, to talk about what using AI in an HVAC business actually looks like day to day. They get into how Chris turned home inspections from a loss leader into one of his highest paying jobs, why his AI voice agent books calls so well that customers swear they were talking to a person, and the simple pay...
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Most contractors think they need more leads. But what if the real problem is that you’re already missing the jobs you paid to generate? In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Shaun Ritchey from Breezy to talk about Moneyball for home services and how contractors can use AI, better data, and smarter systems to uncover the jobs hiding inside their existing business. Just like Moneyball changed baseball by finding overlooked value in the data, this conversation shows how contractors can find overlooked revenue in missed calls, slow follow-up,...
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Most service business owners are chasing the next lead source. Google Ads. Facebook Ads. AI. SEO. Automation. But sometimes the fastest way to grow is still the most old-school strategy in the book: getting out into your community, shaking hands, building trust, and making sure people remember your brand. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Chuck Worley, owner of Worley’s Home Services, to talk about branding, networking, reputation, and the real-world grind behind building a service business people know, trust, and refer. Chuck shares...
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Most contractors don't have a recruiting problem. They have a recruiting system problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Paul Sanneman, founder of Contractor Staffing Source, to discuss how top home service companies are using systems, assessments, and AI-powered recruiting tools to consistently find better employees. After helping more than 2,000 contractors and recruiting over 2,500 successful hires, Paul shares the biggest recruiting mistakes contractors make and why most hiring challenges are self-inflicted. The conversation...
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Most contractors walk past air curtains every day without realizing how much money they can save commercial buildings. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Curtis Rosol from Mars Air Systems to break down how air curtains work and why they’ve become a powerful solution for energy savings, indoor air quality, and insect control in commercial spaces. From convenience stores and restaurants to cold storage facilities and warehouses, Curtis explains how air curtains create an invisible barrier that keeps conditioned air inside while...
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The skilled labor shortage isn’t just a hiring problem. It’s a perception problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ruchir Shah, founder of SkillCat, to discuss why home service companies are struggling to attract and retain skilled workers and what the industry can do about it. Ruchir shares how his background in workforce training led him to build SkillCat, an online trade training platform helping people transition into HVAC, plumbing, electrical, and appliance repair careers. If your company struggles with hiring,...
info_outlineAI is not coming for your techs. It is coming for the busywork, the missed calls, and the guesswork that quietly eats your margin.
In this episode of Service Business Mastery, Tersh Blissett sits down with Chris Plunkett, a Tucson HVAC owner who has been in the trade since he was eight years old, to talk about what using AI in an HVAC business actually looks like day to day.
They get into how Chris turned home inspections from a loss leader into one of his highest paying jobs, why his AI voice agent books calls so well that customers swear they were talking to a person, and the simple pay change that made after hours emergencies fair to his technicians again.
If you run an HVAC, plumbing, or electrical company and you are tired of AI hype with nothing to show for it, this one is built for you.
This episode is brought to you in partnership with Breezy, the AI voice agent Chris uses for his after hours and overflow calls. See how many calls you are missing at https://getbreezyapp.com and use code SBM for 500 dollars toward Breezy.
CHAPTERS
0:00 – Why AI Won't Replace HVAC Techs
1:45 – Welcome to Service Business Mastery
2:37 – Fix Your Processes Before You Automate Anything
3:44 – Meet Chris Plunkett: From 8 Year Old Tech to HVAC Owner
7:33 – Where Chris Actually Uses AI in His HVAC Business
8:21 – Letter Grade Diagnostics Customers Understand
10:28 – The Real Way AI Is Changing the Trades
11:49 – Turning Home Inspections Into a High Ticket Profit Center
15:37 – Presenting Diagnostics So Customers Say Yes
18:04 – AI Voice Agents for After Hours and Overflow Calls
20:31 – The Call Nobody Could Tell Was AI
27:07 – Trigger Words and On Call Routing That Keep Owners Out of the Mix
29:41 – The Late Night Call Policy That Protects Your Techs
32:06 – Why Emergency Rate Beats After Hours Rate
35:02 – Nobody Wants to Work for YOU: Hiring the Next Generation
37:32 – Trade Culture, Mentorship, and Bringing Young Techs In
46:24 – Where to Find Chris and His Whiskey Side Hustle
ABOUT SERVICE BUSINESS MASTERY
Service Business Mastery is where home service owners come to run better, more profitable companies. Every week, Tersh Blissett and Josh Crouch talk through the real operations, technology, and leadership decisions behind growing an HVAC, plumbing, or electrical business, with the operators and experts actually doing the work.
More episodes and resources:
https://servicebusinessmastery.com/
https://linkin.bio/servicebusinessmasterypodcast
THIS EPISODE IS BROUGHT TO YOU BY
BREEZY
About 30 percent of inbound calls in home services go unanswered, and those are customers ready to book with whoever picks up first. Breezy puts AI agents on every call, books the job, and follows up instantly, so you wake up to booked jobs instead of missed calls.
See how many jobs you are losing right now at https://getbreezyapp.com and use code SBM for 500 dollars toward Breezy.
UPFROG
Upfrog is the OG of pricing transparency online. They find hard to reach system replacement leads through paid ads, then nurture and book them into sold systems before your team even arrives.
Learn more: upfrog.com
MARKET STORM
Market Storm works with home service companies across the country, using AI to catch early buyer intent and put your brand in front of homeowners before they ever search. So when they do search, your name already feels familiar.
Visit https://marketstorm.ai/
CALLRAIL
CallRail assigns a unique tracking number to each of your marketing efforts, so you know exactly which channels bring your best leads and which ones to cut.
Try it free at https://callrail.com/sbmpod.
PHONETAP
Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo
COMPANYCAM
Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at: https://companycam.com/
CONNECT WITH OUR HOSTS AND GUEST
Tersh Blissett: https://www.linkedin.com/in/tershblissett/
Josh Crouch: https://www.linkedin.com/in/josh-crouch/
Chris Plunkett: https://www.linkedin.com/in/chris-plunkett-11613385/
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