2524: TBT: Some People Fail No Matter What
The Level 10 Contractor Daily Podcast
Release Date: 08/06/2026
2593: How To Use Customer References The Right Way
The Level 10 Contractor Daily Podcast
I’ve got a short little podcast for you today where Rich gives you a controversial idea about the best way to use customer references. Take a quick listen and see what you think.
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2592: Word of Mouth Ain't Gonna Cut It
The Level 10 Contractor Daily Podcast
Today’s episode is a strategy call that Rich did with a carpet cleaning company right there in his backyard in Utah. They are a small company with no real marketing presence… that has been built up slowly over the years by, well, just being there and existing. So when Rich gets ahold of them, he asks them, basically, “what do you want to be when you grow up?” If they choose to remain small and they are okay with slow growth, then no action is required. But if they want to grow, then the website has to be burned down and built from scratch, and more importantly, the mindset will have to...
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2591: 5 Ways to Increase Conversion Ratios in the House
The Level 10 Contractor Daily Podcast
How would YOU like to increase your sales peoples’ conversion ratios in the home? Of course you would like that! But how do you actually make that happen, besides a good dose of sales training? The answer can be found on today’s podcast… Rich has 5 ways… of course it’s 5 ways--it is “5 ways to Monday” today… he has 5 ways to get those closing ratios up, including things you might expect like branding and Identity… but with a twist… and some things you might not expect like pre-positioning, outlandish warranties, and negative selling.
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2590: Sunday Podcast: The Biggest Liar You'll Face All Day
The Level 10 Contractor Daily Podcast
As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. There’s an old saying that goes something like this: “The biggest liar you’ll face all day is staring back at you in the mirror while you shave your face.” Okay, so maybe not exactly applicable to the ladies out there… but you get the idea. Today’s topic is hypocrisy… and how to hopefully eliminate it. In this podcast, Rich tells another story about running, and even though running may not be your thing, I’m pretty sure you’ll be able to relate to...
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2589: Topic Showcase: Sales Process
The Level 10 Contractor Daily Podcast
Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. That’s over 2500 episodes of fantastic treasures and marketing gold to curate from! This week, we shine our light away from our usual topic, marketing, and instead highlight the sales side of the business. You invest a lot of time in your marketing and spend more than a little to make sure it reaches your prospects, but what do you do once you’re finally inside their home for your sales meeting? Well, as you will...
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2588: Marketing is a Playground, Not a Funnel
The Level 10 Contractor Daily Podcast
After renewing radio and TV schedules for 12 clients, Rich shares eight lessons contractors should know about traditional media. From surprisingly stable TV pricing and negotiating better deals to catching rep mistakes and getting freebies, he breaks down what he learned firsthand—and explains why radio and TV remain powerful, viable tools for contractors willing to buy them intelligently.
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2587: TBT: Turning One Sale Into Many - Getting Referrals
The Level 10 Contractor Daily Podcast
It’s Throwback Thursday again, and today we are going to continue our topic of Turning One Sale into Many from a 2015 webinar Rich did. The first half of the webinar was covered LAST Thursday on the podcast, and was on the topic of Proximity Marketing. Go back and take a listen if you missed that one for some reason. Today Rich is going to talk about how to get more referrals… or for a lot of you listening, I should say… how to get any referrals. Yes, I know most of you get some referrals… but they tend to be random and haphazard… what Rich is going to talk about is putting a system...
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2586: Innovation Lab: FUNGI
The Level 10 Contractor Daily Podcast
Today’s podcast is all about FUN! Specifically, it’s a challenge to you to find ways to make doing business with your company more fun! It’s not only possible, it might actually be a big competitive advantage for you. Without further ado, here’s Rich talking about having a little FUN!
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2585: 8 Things I Learned Renewing 12 Clients' Radio And TV Schedules
The Level 10 Contractor Daily Podcast
The traditional marketing funnel is dying. Today’s customers don’t want to be pushed from awareness to purchase—they want to explore, interact, and learn on their own terms. Rich explains how contractors can build a marketing “playground” using surveys, social media, videos, podcasts, giveaways, lead magnets, and other tools that keep prospects engaged until they’re ready to buy.
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2584: Five Ways OTT Is Superior to Regular TV
The Level 10 Contractor Daily Podcast
info_outlineWelcome to our Throwback Thursday podcast, and today we are truly going to throw it WAY back, all the way to 2003. A little context will be needed here… in the mid to late 1990’s, Rich and his partner (at the time) started their marketing consulting business and became very successful in just a few short years. Then, in 2000, they started a new company called Y2Marketing that recruited, trained, and supported marketing consultants all over the country. It was a way to expand their reach, and help more clients… while also helping what turned out to be over 1,000 consultants become successful in their own marketing consulting businesses. This recording is a training that Rich did for a group of about 25 or 30 of those consultants in Seattle in 2003. The training mostly isn’t about marketing, it’s about having the right mindset to be successful in business. He tells an epic story here about a woman who was literally handed, on a silver platter, everything she needed to be successful in the business, and yet somehow still managed to fail. Wait until you hear what she did AFTER she failed… it will blow you away. So many great nuggets in here--you’re going to love this.