2589: Topic Showcase: Sales Process
The Level 10 Contractor Daily Podcast
Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. That’s over 2500 episodes of fantastic treasures and marketing gold to curate from! This week, we shine our light away from our usual topic, marketing, and instead highlight the sales side of the business. You invest a lot of time in your marketing and spend more than a little to make sure it reaches your prospects, but what do you do once you’re finally inside their home for your sales meeting? Well, as you will...
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2588: Marketing is a Playground, Not a Funnel
The Level 10 Contractor Daily Podcast
After renewing radio and TV schedules for 12 clients, Rich shares eight lessons contractors should know about traditional media. From surprisingly stable TV pricing and negotiating better deals to catching rep mistakes and getting freebies, he breaks down what he learned firsthand—and explains why radio and TV remain powerful, viable tools for contractors willing to buy them intelligently.
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2587: TBT: Turning One Sale Into Many - Getting Referrals
The Level 10 Contractor Daily Podcast
It’s Throwback Thursday again, and today we are going to continue our topic of Turning One Sale into Many from a 2015 webinar Rich did. The first half of the webinar was covered LAST Thursday on the podcast, and was on the topic of Proximity Marketing. Go back and take a listen if you missed that one for some reason. Today Rich is going to talk about how to get more referrals… or for a lot of you listening, I should say… how to get any referrals. Yes, I know most of you get some referrals… but they tend to be random and haphazard… what Rich is going to talk about is putting a system...
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2586: Innovation Lab: FUNGI
The Level 10 Contractor Daily Podcast
Today’s podcast is all about FUN! Specifically, it’s a challenge to you to find ways to make doing business with your company more fun! It’s not only possible, it might actually be a big competitive advantage for you. Without further ado, here’s Rich talking about having a little FUN!
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2585: 8 Things I Learned Renewing 12 Clients' Radio And TV Schedules
The Level 10 Contractor Daily Podcast
The traditional marketing funnel is dying. Today’s customers don’t want to be pushed from awareness to purchase—they want to explore, interact, and learn on their own terms. Rich explains how contractors can build a marketing “playground” using surveys, social media, videos, podcasts, giveaways, lead magnets, and other tools that keep prospects engaged until they’re ready to buy.
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2584: Five Ways OTT Is Superior to Regular TV
The Level 10 Contractor Daily Podcast
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2583: Sunday Podcast: Let's Talk About Hopelessness
The Level 10 Contractor Daily Podcast
As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Today’s podcast title is “Let’s Talk About Hopelessness,” and it gets really personal. Rich tells a couple of stories about his own family and friends, as well as one about a 1990s infomercial star… the common connection in all three stories--people who had lost hope. How did they gain it back--let’s listen and find out.
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2582: Topic Showcase: Bedside Manner
The Level 10 Contractor Daily Podcast
Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. That’s over 2500 episodes of fantastic treasures and marketing gold to curate from! This week, we drill down into one of the 5 pillars of identity: specifically Bedside Manner. If you aren’t sure what identity is or what the 5 pillars consist of, don’t worry, we have you covered on this episode. We’ll remind you what you need to know and then show you 5 ways you can improve your bedside manner with customers....
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2581: Seminar Replay: Rich's 2.5 Hour Presentation in Austin
The Level 10 Contractor Daily Podcast
Today is the second in a two-part series featuring two and a half hour training sessions that Rich gave last week for GAF in Texas–first in San Antonio (yesterday’s podcast) and then in Austin–today’s episode. In last week's intro, I gave a detailed overview of how the two presentations are the same, and how they are different, and why it’s probably worth your while to listen to both. So crank up last week’s pod for that explanation. Now I present to you without further comment or introduction, the Austin Training.
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2580: TBT: Turning One Sale Into Many - Proximity Marketing
The Level 10 Contractor Daily Podcast
It’s another Throwback Thursday… and today we dip into the vault to pull out a webinar Rich did about 5 years ago on the topic of Turning One Sale into Many. The webinar is pretty long, and covers two distinct topics, so I’m going to give you the first half today--proximity marketing… and the second half next Thursday… getting referrals. In both cases the idea is simple and easy to understand: Leverage your customers to get them to help you find MORE customers. Today, Rich will go through his Super Robust Proximity marketing program… including touching the neighbors several...
info_outlineToday’s podcast is all about FUN! Specifically, it’s a challenge to you to find ways to make doing business with your company more fun! It’s not only possible, it might actually be a big competitive advantage for you. Without further ado, here’s Rich talking about having a little FUN!