Episode 77: The John Muir Trail, Leadership, and Running Toward Adventure with Alex Potts

What happens when you stop running away from the pressures of life and start running toward the life you actually want?

Alex Potts grew up in Sunnyvale, California, riding BMX bikes through the apricot orchards that would eventually become the heart of Silicon Valley. Raised by a single mom who taught elementary school and worked hard to keep their family afloat, Alex learned early lessons about money, service, resilience, and taking care of other people.

Those lessons followed him into a remarkable career.

Alex spent more than three decades helping build what became Loring Ward, a firm that helped pioneer the fee-based model used by independent financial advisors today. Along the way, he discovered that the most meaningful work wasn't simply about accumulating assets. It was about helping people solve problems that actually mattered.

Then, while still in his 50s, Alex stepped away from the top job.

And that's where another chapter of his story really began.

In this episode of On Adventure, Alex and I talk about business, family, friendship, endurance, and the pull of wild places. We explore why running became an outlet during one of the most stressful periods of his life, how the John Muir Trail helped reshape his relationship with adventure, and why some of his strongest friendships have been forged while doing difficult things outdoors.

We also get into a frightening day in the Grand Canyon when Alex—despite being in some of the best shape of his life—learned just how quickly an adventure can turn dangerous.

A mile and a half from the top, in extreme heat, his body started shutting down.

What helped turn things around?

A total stranger and a bag of beef jerky.

This conversation is ultimately about much more than hiking or business. It's about service, wisdom, community, and getting busy living while you still have the opportunity.

In This Episode

We talk about:

• From Silicon Valley to financial industry leadership — Alex's upbringing in Sunnyvale, the influence of his parents, and his three-decade journey helping build Loring Ward.
• Building a life around service — Why Alex believes great businesses, advisors, and leaders put helping people ahead of products, assets, or “wallet share.”
• Running away vs. running toward — How running initially became an escape from the pressures of work and family before adventure evolved into something Alex intentionally pursued.
• Adventure, friendship, and community — From the John Muir Trail and Mount Whitney to the Excellent Adventure group, Alex explains why difficult experiences shared with others create unusually strong friendships.
• Knowing your limits—and having each other's backs — What a dangerous Grand Canyon rim-to-rim hike taught Alex about preparation, humility, listening to his body, and the unexpected kindness of strangers.

Episode Timestamps

Episode Timestamps

00:00 – From Silicon Valley Roots to Loring Ward
Alex's childhood in Sunnyvale, being raised by a single mom, and the unlikely path that led him into financial services and eventually to building Loring Ward.

08:00 – Building a Business Around Service, Not Sales
Why Alex rejected the traditional asset-gathering mentality and built a culture centered on genuinely helping advisors and their clients solve meaningful problems.

18:00 – Where the Drive to Help Others Comes From
Alex reflects on his mother, his father's recovery from addiction, and how both shaped his belief in service, compassion, and taking care of people.

21:00 – The Day Running Changed His Life
Overwhelmed by a demanding career, young children, and little sleep, Alex started running—and discovered the value of exercise, solitude, and uninterrupted thinking.

24:00 – The John Muir Trail and Finding Sanctuary Outdoors
Backpacking through Yosemite and the Sierra Nevada, encountering ancient forests, and discovering the peace and perspective that come from extended time in wild places.

31:00 – Running Away vs. Running Toward Adventure
How Alex's relationship with the outdoors evolved from a coping mechanism and escape into an intentional pursuit of adventure, challenge, and joy.

33:00 – Why the Best Adventures Are Shared
From Mount Whitney to the Excellent Adventure group, Alex and Josh explore friendship, companionship, and why doing hard things together creates such powerful bonds.

41:00 – Knowing When to Push—and When to Stop
Why fitness isn't enough in the backcountry, how experience builds wisdom, and the importance of checking your ego when conditions or your body tell you something isn't right.

43:00 – Grand Canyon Survival, Beef Jerky & Trail Magic
A rim-to-rim Grand Canyon hike in 110-degree heat goes sideways, a stranger's bag of beef jerky helps Alex recover, and the experience becomes a powerful lesson in humility and having each other's backs.

A Few Takeaways

Adventure can change from escape to pursuit.
At one point, running and the outdoors gave Alex a way to cope with stress. Eventually, something shifted. Instead of running away from something, he began running toward experiences he genuinely wanted.

Fitness and wisdom aren't the same thing.
Being capable of pushing harder doesn't always mean you should. Experience teaches us to recognize the signals our bodies—and sometimes our lives—are sending.

The best adventures are often about the people beside you.
The summit matters. The trail matters. But years later, it's often the people who struggled, laughed, helped, and celebrated alongside us that we remember most.

Service is a way of being.
Whether you're helping a client navigate a family crisis, staying at the back of a hiking group to make sure everyone gets home, or opening a door for someone at the grocery store, the principle is the same: I've got your back.

Resources & References Mentioned

• John Muir Trail — The roughly 200+ mile Sierra Nevada trail Alex has backpacked in sections

• Yosemite National Park — One of Alex's favorite places on the planet

• Pacific Crest Trail (PCT) — Alex discusses encountering thru-hikers while on the JMT

• Henry Cowell Redwoods State Park — Near Alex's home in the Santa Cruz Mountains and home to magnificent old-growth redwoods

• Undaunted Courage by Stephen E. Ambrose — Alex's recommended account of the Lewis and Clark expedition

• Arthur Brooks — Referenced during the discussion of “deal friends” versus “real friends”

• Dimensional Fund Advisors — An important part of Alex's professional story and later his son's career

Final Thought

One of the most memorable ideas in this conversation is also one of the simplest.

When you're on a trail and someone is struggling, you help.

You don't ask whether they're part of your group. You don't calculate what's in it for you. You recognize that today it's them—and tomorrow it could be you.

Alex has carried that philosophy from his childhood into business, from business onto the trail, and from the trail back into everyday life.

Maybe that's part of what adventure is here to teach us.

Take care of the people around you. Know when to push and when to turn around. Find places where the voices go quiet. And don't spend your whole life running away from something.

Find something worth running toward.

Keep the Adventure Going

If this conversation resonated with you, share it with someone you'd want beside you on the trail.

Subscribe to On Adventure wherever you listen to podcasts, and check out The Money Trail Guide for practical ideas to help you plan for adventure, minimize “trail waste” along the way, and use your resources to move toward the life that matters most to you.

Because someday isn't the goal.

The adventure is happening now.