The Story Behind the Skincare Brand That Changed What Men Put on Their Face | Mind Pump
Release Date: 08/11/2026
2923: The Exact Formula to Build the Most Muscle You've Ever Built in 90 Days
Mind Pump: Raw Fitness Truth
MAPS BOGO: https://mapsbogo.com Buy one get one free — mix and match any of the top 10 most popular programs (Anabolic, Aesthetic, Performance, 15 Minutes, Anywhere, Symmetry, Starter, Muscle Mommy, Powerlift, 40+) for $157. In this episode the guys break down the exact formula to build the most muscle you've ever built in a 90-day window. They cover dropping all superfluous isolation exercises to focus your energy on compound lifts, training your whole body three days a week with bench, squat and deadlift as the anchors, stopping two reps short of failure, rotating rep ranges every...
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2922: 5 Things Nobody Tells Men About Losing Fat After 40
Mind Pump: Raw Fitness Truth
MAPS BOGO: https://mapsbogo.com Buy one get one free — mix and match any of the top 10 most popular programs (Anabolic, Aesthetic, Performance, 15 Minutes, Anywhere, Symmetry, Starter, Muscle Mommy, Powerlift, 40+) for $157.vRecommended combo for this episode: MAPS 40 Plus + MAPS Powerlift In this episode the guys break down 5 things nobody tells men about losing fat after 40. They cover why it genuinely is harder and why the old methods stopped working, why accumulated stress is the real culprit (not just age), why building muscle is the single thing that changes everything for...
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2921: Your FAT LOSS Stalled ! How Do You Fix it?
Mind Pump: Raw Fitness Truth
MAPS BOGO SALE Buy Any MAPS Program and Get Another One Free https://www.mapsfitnessproducts.com Your fat loss was working until it stopped. In this episode, Sal, Adam, and Justin break down what causes fat loss plateaus and four strategies that can help get progress moving again without simply cutting calories or adding more cardio. They explain why a short mini bulk or reverse diet can be one of the most effective ways to break a plateau, when adding or reducing cardio can help, how carb cycling can be used as a tool, and why shifting your focus from fat loss to performance can...
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The Story Behind the Skincare Brand That Changed What Men Put on Their Face | Mind Pump
Mind Pump: Raw Fitness Truth
In this episode the guys sit down with Jared Pobre, founder and CEO of Caldera Lab, to tell the full origin story of how he created a new category of skincare for men. Jared shares how moving to Jackson Hole at 40 with a new baby wrecked his skin and led him to use his wife's products — and why that sparked the idea to build a premium natural skincare line specifically formulated for men's thicker, oilier, testosterone-managed skin. He breaks down the product development process including wild harvesting survivor plants from the Wyoming wilderness, running clinical trials before launching,...
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2920: How Women Over 30 Can Lose Fat and Build the Body They Actually Want
Mind Pump: Raw Fitness Truth
MAPS BOGO: https://mapsbogo.com Buy one get one free — mix and match any of the top 10 most popular programs (Anabolic, Aesthetic, Performance, 15 Minutes, Anywhere, Symmetry, Starter, Muscle Mommy, Powerlift, 40+) for $157. In this episode the guys break down exactly how women over 30 can lose fat and build the body they actually want. They cover why the methods that worked in your 20s are no longer effective, why life stress is actually the biggest enemy (not age), and why building muscle and getting stronger is the single thing that changes everything. They walk through the three...
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2919: 5 Tips for Bigger Arms (The Mistakes Most People Make Without Realizing It)
Mind Pump: Raw Fitness Truth
MAPS BOGO: https://mapsbogo.com Buy one get one free — mix and match any of the top 10 most popular programs (Anabolic, Aesthetic, Performance, 15 Minutes, Anywhere, Symmetry, Starter, Muscle Mommy, Powerlift, 40+) for $157. In this episode the guys break down 5 tips for bigger arms — full range of motion and why going lighter beats stopping short, always including a stretch exercise like incline curls or overhead tricep extensions, why elbow angles completely change which part of the muscle you target, using compound lifts like close-grip bench and chin-ups as the foundation, and...
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2918: 5 Ways to Fix Obesity That Actually Stick Long Term
Mind Pump: Raw Fitness Truth
In this episode the guys break down 5 easy ways to fix obesity that are sustainable long term — injecting more movement into your daily life in small ways, avoiding hyper-palatable drug-like processed foods, lifting weights occasionally (even just once or twice a week is enough), connecting through activity with friends and community, and turning off social media an hour before bed. They also discuss the obesity epidemic now hitting Italian kids as processed food arrived, the milkshake study on how belief changes physical response, Adam's internal battle between ego and caution while...
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2917: How Strong Should You Actually Be? The Numbers Finally Explained
Mind Pump: Raw Fitness Truth
MAPS BOGO: https://mapsbogo.com Buy one get one free — mix and match any of the top 10 most popular programs (Anabolic, Aesthetic, Performance, 15 Minutes, Anywhere, Symmetry, Starter, Muscle Mommy, Powerlift, 40+) for $157. In this episode the guys break down exactly how strong you should actually be — covering the real strength benchmarks for men and women across bench press, squat, and deadlift from decent to good to great to advanced, why strength is one of the single best predictors of longevity and all-cause mortality, why we are in a muscle weakness epidemic, why mainstream workouts...
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2916: 5 Ways to Get Fitter Without Adding a Single Workout
Mind Pump: Raw Fitness Truth
MAPS BOGO: https://mapsbogo.com Buy one get one free on any of the top 10 most popular programs (Anabolic, Aesthetic, Performance, 15 Minutes, Anywhere, Symmetry, Starter, Muscle Mommy, Powerlift, 40+) for $157. In this episode the guys break down 5 non-workout shortcuts to fitness gains — post-workout sauna and its 32% improvement in run time to exhaustion in just 3 weeks with competitive runners, visualization producing nearly identical skill gains to physical practice, music and its measurable effect on pain perception and exhaustion, caffeine as the most consistently supported...
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2915: The Best Workout Programs Combos For Any Goal: Muscle, Strength, Fat Loss, and More
Mind Pump: Raw Fitness Truth
Buy one get one free, pick your combo: One of the most common questions the guys is also one of the simplest: what program should I run next? It matters more than most people think. Stack the wrong two programs back to back and you leave gains on the table. Stack the right two and you buy yourself six months of near zero plateaus, real strength PRs, and a body that keeps changing every week. In this episode, Sal, Adam, and Justin stop making you guess and lay out the definitive MAPS program pairings for every major goal. They cover advanced muscle gain, pure strength, fat loss...
info_outlineIn this episode the guys sit down with Jared Pobre, founder and CEO of Caldera Lab, to tell the full origin story of how he created a new category of skincare for men. Jared shares how moving to Jackson Hole at 40 with a new baby wrecked his skin and led him to use his wife's products — and why that sparked the idea to build a premium natural skincare line specifically formulated for men's thicker, oilier, testosterone-managed skin. He breaks down the product development process including wild harvesting survivor plants from the Wyoming wilderness, running clinical trials before launching, why they use exosomes as a delivery system, and why natural actives that work with your skin's microbiome beat harsh retinol-based products every time. The guys share how they started working with Caldera Lab near the beginning — Adam's psoriasis, Justin's dry skin and Sal's oily skin all responding the same way — and why their audience became some of Caldera's highest value customers. Jared also reveals that Caldera is now Nordstrom's number two men's brand just months after launch, has nearly 70% customer retention, and is growing high double digits this year.
Caldera Lab: https://calderalab.com/mindpump
Code: MINDPUMP20 for 20% off your first order.
GUEST LINKS
Jared Pobre — LinkedIn: https://www.linkedin.com/in/jaredpobre
Caldera Lab: https://calderalab.com
Instagram: @calderalab
LINKS
Mind Pump Store: https://mindpumpstore.com
Maps Fitness Products: https://mapsfitnessproducts.com
Instagram: @mindpumpmedia
0:00 - Intro
1:03 - Why Jared started a skincare brand for men — Jackson Hole, turning 40 and a new baby
3:05 - How he saw the early signs of men caring about skincare before anyone else did
5:42 - Why men's skin is fundamentally different — 25% thicker, twice as oily, managed by testosterone
6:42 - Why he refused to copy women's formulas and started from scratch with actives
8:48 - How the skincare industry works — the dirty secret of white-labeling and brand shortcuts
10:45 - Why going all natural is far more complicated and expensive than chemical formulations
13:06 - Why every men's skincare brand before Caldera Lab failed — and why that was a green light
15:07 - How Caldera launched in January 2019 with 10,000 units and immediately started selling
17:47 - Customer loyalty nearly at 70% and why men are the most loyal customers once you win them
21:12 - How Adam found Caldera Lab, how he got Justin and Sal to try it and what happened
28:58 - How Mind Pump validated Caldera's core thesis that the longevity and wellness market was the customer
30:54 - The skin microbiome — why skin health reflects gut health, liver health and hormone health
35:05 - The Good — wild harvested survivor plants from Wyoming, botanists and two years of development
38:40 - Clinical trials: 40+ strangers, third party labs, 60-90 days and holding their breath for the results
40:31 - How exosomes work as a delivery system and why The Great and Hydro Layer were built for normal to oily skin
43:38 - Why Caldera stays away from retinol and why natural actives work better for most men's skin
44:48 - Adam's psoriasis, Sal's microbiome take and why Justin's wife switched to Caldera permanently
49:05 - What's next — staying in their lane, deodorant coming, no supplements and the Nordstrom story