(Part 2) The secrets behind my exceptionally high converting funnels (52%-70%)
The Life by Design Business Podcast
Release Date: 08/09/2026
The Life by Design Business Podcast
Everyone wants to stand out, get seen and get booked, and being seen as 'THE best in the business' is the fastest way how. Episode Description If you want to become known as the best in your business, this episode is your roadmap. I'm sharing the exact framework behind the four in-demand businesses I've built across three decades, from a 24-year hair and makeup agency to a six-figure coaching business in its first year alone. You'll learn why business positioning, not audience size, is what actually makes people see you as the go-to expert, how to raise your prices without losing clients, and...
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What if your next client isn't hiding in the algorithm, but is already connected to your business? In this episode of Life By Design, Claire shares two of the most overlooked yet powerful marketing strategies for attracting more clients. In this episode you'll learn: One of the most valuable assets in today's trust recession How to start using it effectively today. How to have your clients bringing you leads. Why referrals work best as part of a complete marketing ecosystem Free Resource , including the exact email templates and questions she uses to collect powerful,...
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What's driving the sales is everything happening around it these funnels, an entire ecosystem, and what is really making people buy in 2026. I'm sharing exactly how I track and adjust both funnels behind the scenes (and why "set it and forget it" is one of the most expensive lies in online business), how many touchpoints it actually takes to turn a cold lead into a client right now, and I'm closing with a real client story that shows exactly what happens when all of this comes together: she signed her contract and paid her first installment within less than an hour of...
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I'm pulling back the curtain on the two funnels running in my business right now — one converting at 50-52%, the other consistently at 70%. Industry standard is around 30%. Before you assume the higher number wins, listen in — I'm breaking down exactly why the "lower converting" funnel is often the one bringing me clients faster, and what's actually behind numbers like these. This episode is for you if: You're doing all the things, posting content, building funnels, running ads and it still isn't converting into leads and clients. You feel like you need to be chained to social media...
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Are you creating a freebie or running a masterclass and not getting the attendees you'd like? Have a gut feeling you are running traffic to messaging that isn't converting? Getting clicks on your landing page but people aren't giving you their email address? Are you not getting the leads and sales you want for your offers, so you always feel like you need to create something new? If you're wondering where you're going wrong, then this episode is for you! Because here's what I see again and again. It's rarely the offer that's the problem. It's the messaging and the copy wrapped...
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Over the last couple of years there's been a trust recession online. Buyers are more sceptical, the online space is loud with Ai slop. And many business owners are finding that the things that used to work aren't working as well as they once did. Yet there is one simple strategy that has helped me build trust across all four of my businesses for almost 30 years to create demand, it helps build a sustainable business, and until now I have only shared this with my clients. It's helped me attract more leads, convert more sales, raise my rates. And build businesses that were in demand. The...
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I see so many brilliant business owners working incredibly hard and not getting the results they want, and it's because they hav't caught up with what people are craving. In this week's episode of Life by Design, I'm sharing something I've been noticing, that I've been supporting my clients to solve beacuse the businesses getting attention right now aren't necessarily the ones producing the most content. They're the ones creating connection, experiences, and sharing their unique perspectives. Their stories and what they believe to be true. and specifically what they're...
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This Overlooked Strategy Is Helping Me And My Clients Fill Our Offers Right Now Are you thinking "I'm working so hard. Why isn't this working?" You're showing up, Creating content, Sending emails. Running masterclasses, Launching offers. Trying all the things. Yet somehow the results don't match the effort you're putting in. When that happens, it's easy to assume something is broken. It's easy to convince yourself you need a new offer, a new strategy, a new niche, or a completely different plan. But what I’ve seen from my high touch, high level 1:1 coaching and small roster...
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What if the reason your content is no longer converting has nothing to do with the algorithm… and everything to do with the fact that your audience is craving something else from you? In this week’s episode of Life by Design, Claire shares the biggest shift she’s seeing in the online space right now after 30 years of building successful brands and helping clients grow sustainable businesses. If you’re posting consistently but not seeing the sales, leads, engagement, or connection you want… If your content feels flat, forced, or like it’s blending into the noise… If you’re...
info_outlineWhat's driving the sales is everything happening around it these funnels, an entire ecosystem, and what is really making people buy in 2026.
I'm sharing exactly how I track and adjust both funnels behind the scenes (and why "set it and forget it" is one of the most expensive lies in online business), how many touchpoints it actually takes to turn a cold lead into a client right now, and I'm closing with a real client story that shows exactly what happens when all of this comes together: she signed her contract and paid her first installment within less than an hour of getting on a call with me.
This episode is for you if:
- You've built a funnel (or several) and you're still wondering why leads aren't turning into paying clients
- You're chasing likes and comments instead of the metric that actually pays your bills
- You're stuck in the "friend zone" with your audience, they love your content, but nobody's asking how to pay you
- You built your business around "set it and forget it" and you're watching the results slip
- You want to understand why 2026 buyers need so many more touchpoints than they used to, and what that means for your marketing
- You're ready to stop feeling chained to social media and build something that brings you consistent leads instead
What you'll learn in this episode:
- How I actually monitor and adjust both of my funnels week to week, and why "passive" doesn't mean "hands off"
- The real reason people buy, and why it has almost nothing to do with the funnel itself
- How many touchpoints it actually takes to move someone from cold lead to client in 2026, and how much that number has changed
- The "Kumar" story, and what it reveals about the gap between marketing attention and marketing trust
- Why chasing likes and comments is the wrong game, and what to focus on instead
- The full story of a client who signed and paid within an hour of getting on a call with me, and exactly what had already happened before that call ever started
This is part two of a two-part series. If you haven't listened to part one yet (the funnels, the stats, and why conversion rate alone is misleading), go back and start there first.
If you want support building this kind of high-converting, fully connected ecosystem in your own business, I've currently got 2 spaces open in my small coaching roster, one starting now, one in September to help you reach consistent 10k-20k months. Book your free coaching consultation