2536: Should I Advertise on HGTV & Other TV Questions
The Level 10 Contractor Daily Podcast
Release Date: 08/18/2026
2554: Topic Showcase: Building Engagement on Facebook
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we round up a few clips to remind you just how powerful a tool Facebook can be. You’ve heard Rich talk about social media and specifically Facebook on the podcast… about a million times. And for good reason! It’s a really great way to get in front of… well, just about every prospect you could ever hope to sell something to.
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2553: Storytelling Workshop: Helping A Window Company Formulate Their Identity
The Level 10 Contractor Daily Podcast
A window contractor in Indiana reached out to Rich recently looking for some advice and assistance… he wanted to take the principles of IDENTITY and turn them into ads to run on TV. Rich, of course, jumped at the opportunity to help, and that’s what you’re about to listen to today. Listen and learn as Rich skillfully asks questions, elicits information, and then masterfully turns the raw data into interesting, relevant, and engaging stories. He makes it look soooo easy. This episode is all “roll up your sleeves and get to work” and zero fluff.
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2552: TBT: Understanding the Educational Spectrum
The Level 10 Contractor Daily Podcast
Today’s podcast is a gem from the archives… and is a must-listen for anyone who is really into the science and art of marketing. Rich covers a topic he calls “the educational spectrum,” which is a way to quantify how ready a prospect is to buy… and then adjusting your messaging to say the right things at the right time. Rich gives example after example after example on this webinar… so you will understand the concept loud and clear… and more importantly, you’ll be able to use it as you create marketing for you company. Remember, this is ThrowBack Thursday… so you will hear...
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2551: Using Insane Frequency To Increase Urgency
The Level 10 Contractor Daily Podcast
Want to convert more raw leads into appointments? Want to close more of those appointments, and for more money? Want to successfully rehash your sit-no-sales? Then listen up today. Rich is going to share with you some updated thoughts on his Wall Drug philosophy…. Which is essentially “hit them with a million marketing messages as fast as you can.” Wall Drug is like marketing on steroids, and what he’s talking about today is like THAT on steroids. Which is either like a double dose of steroids, or steroids squared, depending on how your math works. Regardless, this is unbelievably...
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2550: AI Will Kill Your Website Long Before It Will Kill Humanity
The Level 10 Contractor Daily Podcast
AI is the greatest thing since sliced bread, right? Not so fast. Rich wants to talk to you today about the dangers of AI when it comes to marketing… and will do so by comparing AI to, well, sliced bread. Sound weird? Wait until you hear about the mysterious 4-armed roofing installer.
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2549: 5 Ways To Implement Farming Principles Into Your Marketing
The Level 10 Contractor Daily Podcast
Time to put on your overalls and straw hat, grab a pitchfork and jump in the tractor. Today we are talking about farming! Actually, not the “get up at 5 am to milk the cows” kind of farming… but the “consistently nurture your prospects along with advertising until they finally need what you sell and they automatically call you” kind of farming. Rich is going to tell his world famous Wall Drug story, talk about something he calls “accelerated discontentment,” and once that foundation is built, give you 5 ways to use farming in your marketing.
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2548: Sunday Podcast: It's About Time
The Level 10 Contractor Daily Podcast
Welcome to our Sunday podcast, and as is our way of doing things, instead of hard-core marketing, Rich is going to share a softer message… this time about families. And I’m gonna tell you, this is good stuff. Rich throws himself under the bus for some of the things he’s done wrong in his life as it relates to families… and tells a really cool story about someone else who threw himself into the ocean--okay, he willingly walked into the ocean… he wasn’t thrown in--to help somebody else’s family.
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2547: Topic Showcase: Lessons From Other Industries
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we collect the best examples of lessons learned elsewhere.Our podcast is the ONLY daily marketing podcast just for contractors but that doesn’t mean we can’t learn valuable marketing lessons from other industries. In fact, Rich loves to pull outside industry examples to better illustrate his strategic and tactical principles.
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2546: Rich vs. Literally Every Other Facebook Advertising Expert On Earth
The Level 10 Contractor Daily Podcast
Have you ever heard of the Power 100? It’s a ranking of the Top 100 CEOs that is published each year by Greg Cumming, and his company called, well Power 100. The list only includes CEOs of independently owned companies–no private equity, no roll ups, no franchises. These are CEOs who are running uber-successful remodeling companies with eight and nine figures of revenue, and profit margins well into the double digits. What makes them so successful? What are the traits that set them apart? You’re about to find out, as Rich interviews Greg on today’s podcast… and they discuss answers...
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2545: TBT: 100 Power Statements
The Level 10 Contractor Daily Podcast
It’s Throwback Thursday, so I headed over to the archives and chose this gem for you today. You know how Rich is always talking about communicating with Power, Precision, and Passion? Well this webinar is called “100 Power Statements” and it’s pretty much exactly what the title would suggest. Rich has written 100 headlines that are, well, powerful… and he’s going to read through them and give some commentary on HOW and WHY they are powerful. If you’re a serious student of writing copy… creating an identity… or just killer marketing, this one’s going to be a lot of fun for...
info_outlineOn today’s podcast, Rich answers questions from a client about TV advertising, including: should you be on HGTV? Which local news programs should you choose? What about OTT? And should you try to save the 15% agency commission by buying it yourself. Rich, let the answers fly!