#408 - Tax Hacks That Save You Thousands (Part 2)
Wizards of Ecom
Part two of Tax Hacks That Save You Thousands, and this is where it gets e-commerce specific. Carlos is joined again by Rachel Phillips, entrepreneur, founder of Fully Accountable, and Senior VP of Financial Solutions at Belay, for the back half of the list. These are the three hacks aimed squarely at sellers who carry inventory, buy equipment, and pay vendors all year long. You can start here without hearing part one. Go back for it afterward, because the business structure conversation is what makes everything downstream actually work. WHAT'S COVERED Hack 4: Section 179 bonus depreciation....
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#407 - Tax Hacks That Save You Thousands (Part 1)
Wizards of Ecom
Carlos opens this one by admitting taxes are his blind spot, so he brought in someone who has built a career on them. Rachel Phillips founded Fully Accountable, an accounting and CFO firm that served e-commerce brands exclusively. After BELAY acquired it, she stayed on and now runs the entire financial solutions division as Senior VP. Her core point: tax hacks are not something you find in a shoebox of receipts in April. They work because they are a plan you put in place inside your business strategy. This is part one of two, covering the first three hacks, the ones at the top of the stack...
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#406 - The Rise Of Agentic Commerce
Wizards of Ecom
AI agents are starting to do the shopping — searching, comparing, and buying on behalf of real customers. For anyone selling on Amazon or running an ecommerce brand, that changes the game. If a machine is the one "clicking add to cart," what actually makes it choose your product? In this episode, Carlos breaks down agentic commerce: what it is, why it's moving faster than most sellers realize, and how to position your listings and your brand so you don't get skipped by the algorithms doing the buying. In this episode: What "agentic commerce" actually means — in plain English Why AI...
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#405-The 4 Q's to Be a Profitable Reseller On Amazon - Plus Bonus Supplier Analyzer
Wizards of Ecom
Oleg Kuzmenkov is the founder of Seller Assistant, a tool trusted by Amazon wholesale and arbitrage sellers to analyze price lists, check restrictions, and make faster sourcing decisions. His goal is to help sellers avoid bad buys and scale with confidence. In This Episode: [00:20] Introducing Oleg Kuzmenkov of Seller Assistant. [00:30] The topic & bonus. [03:15] Does it sell? [05:40] Can you sell? [07:40] Best practice from being ungated to selling. [10:15] Ungated services. [12:10] What date is crucial? [15:39] Competition. [21:15] Variation. [26:20] Is it...
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#404 - Stability In Times of Uncertainty - 5 Ways To fail Shipping From China
Wizards of Ecom
In this episode, I'm honoured to have as guest Lior Ohayon of Unicargo and he shares five tips of basic things sellers should know before shipping from China. Lior provides valuable tips and essential info to help sellers stabilize their shipping process and ensure successful deliveries. Tune in to learn how to improve your shipping strategy and avoid costly errors. In This Episode: [00:15] Introducing Lior Ohayon of Unicargo [03:00] Unicargo and how they help sellers. [05:45] People ask VS what they should have asked when shipping from china. [18:00] Commercial invoice ...
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#403 - Massive Time Saving Tip For Amazon Wholesalers
Wizards of Ecom
In This Episode: [00:20] Introducing Oleg Kuzmenkov of Seller Assistant App [03:10] Reseller pricing [10:00] Price list analyser [15:25] Manually or doing bulk tools [18:20] Price of seller assistant [25:00] Seller Assistant and what they do. Guest Links and References: Website: Linkedin profile: Book References: Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ ...
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#402 - The Future of Product Reviews On Amazon
Wizards of Ecom
During his two decades of marketing experience, Shane helped over 100 Fortune 500 businesses grow their digital footprint through influencer marketing.He’s been recognized as a leading marketing influencer by organizations, such as the ContentMarketing Institute. After conquering digital marketing, Shane pivoted toe-commerce, with a focus on Amazon. For the past 5 years, Shane has been working with a team of experts with 20+ combined years of experience in the Amazon industry to master the intricacies of Amazon product reviews to develop TraceFuse, a cutting-edge, 100% white-hat system...
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#401 - How TO Launch A Product On Amazon with Influencer Marketing
Wizards of Ecom
In today's episode, we have William Gasner, CMO of Stack Influence, 6X founder, 7-Figure eCommerce seller, featured in leading publications like Forbes, Business Insider, and Wired. In This Episode: [00:15] Introducing William Gasmer of Stack Influencer [01:15] Story of Stack Influencer [05:15] Automation tools, engagement reach [14:00] Campaign Tiers. [16:15] Do you prefer an influencer campaign first before PPC? [23:00] Conversion Rate. [30:05] Long-term strategy. [35:20] Restricted products. [42:00] Campaign limit for influencers. [46:00] Relationship. ...
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#400 - Are You A Villager or a Werewolf? The Hidden Game Of Ecommerce
Wizards of Ecom
In This Episode: [01:00] Milestone: 400 episodes [02:20] Why this topic? [03:20] What is werewolf game? [08:00] How to be a werewolf in e-comm? Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#399 - Product Sourcing Using The Bird Song Technique
Wizards of Ecom
In This Episode: [02:00]Sourcing product. [04:00] Validation process? [05:00] Soft skills [08:40] Bird Song. [11:00] Mastering the bird song. Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
info_outlinePart two of Tax Hacks That Save You Thousands, and this is where it gets e-commerce specific.
Carlos is joined again by Rachel Phillips, entrepreneur, founder of Fully Accountable, and Senior VP of Financial Solutions at Belay, for the back half of the list. These are the three hacks aimed squarely at sellers who carry inventory, buy equipment, and pay vendors all year long.
You can start here without hearing part one. Go back for it afterward, because the business structure conversation is what makes everything downstream actually work.
WHAT'S COVERED
Hack 4: Section 179 bonus depreciation. Equipment, vehicles, computers and office furniture written off immediately instead of phased out over three to five years. Rachel walks the math on financing a 100,000 dollar machine and taking the full deduction this year, and why the 2026 ceiling matters most to anyone whose cash is tied up in inventory.
Hack 5: Prepaid expenses. How to look at next year's costs in October and November, go negotiate with your vendors and software providers, prepay in December, and walk away with a better rate and a lower taxable income off the same dollars. Carlos gets honest about why he has never done this well, and what it actually feels like to send a CFO after relationships he built himself.
Hack 6: The old faithfuls. The small ones that only work when you stack them:
- HSAs, including the distribution rule almost nobody knows about
- 529 plans, even for a child who has not been born yet
- Employing your kids without putting them in your Facebook ads
- The home office
- The 6,000 pound vehicle rule
- Keeping a clean chart of accounts so you are not reconstructing a year of expenses in April
Plus where AI genuinely helps with your books, and the exact place it falls down for sellers juggling eight different kinds of Amazon transactions.
Rachel's book pick: The Nightingale by Kristin Hannah.
CONNECT WITH RACHEL
Find her on LinkedIn, or reach her by email at Belay.
CONNECT WITH BELAY
Text WIZARDS to 55123 for resources and a direct line to their team.
Belay is a proud sponsor of the Wizards of Ecom community.