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He Almost Quit the Dive Business. Then a Coral Reef PhD Student Walked In.

How To Protect The Ocean

Release Date: 09/01/2026

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How To Protect The Ocean

A new documentary called Descent – Into the Blue starts airing on public television stations nationwide on September 1, 2026. It's narrated by Peter Coyote, directed by Rory Fielding, and one of its central voices is Mike Goldberg, co-founder of the Florida Keys coral restoration nonprofit I.CARE and owner of Key Dives in Islamorada. Andrew sits down with Mike for the full, unedited version of the conversation this week's four solo episodes have been building toward: 30-plus years running a dive shop, more than 10,000 dives, and a front-row seat to watching the reefs he built his life around...

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Most coral restoration groups check on a sample of what they've planted, often around 20 to 30 percent, and report that sample as if it represents everything in the water. I.CARE checks on all of it. Every single coral outplant gets monitored at one week, one month, 90 days, then one, two, and three years, with no substitute and nothing left unaccounted for. That rule was built in by co-founders Mike Goldberg and Dr. Kylie Smith before I.CARE ever planted its first coral, and Mike frames it as a matter of fiduciary duty, the same obligation he'd expect from anyone handling someone else's...

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Mike Goldberg had over 10,000 dives and decades running a dive shop in the Florida Keys, enough time to have seen the reefs at their pristine best. Then came a coral bleaching event in 2008, and a few years later, Stony Coral Tissue Loss Disease, a still-unexplained outbreak that's killed coral tissue outright across more than 20 of Florida's roughly 45 stony coral species since 2014. At one point his wife told him directly: the reef isn't what it used to be, and it's not getting better. Get out of the business before there's nothing left to sell. He didn't know what to do about it. Then,...

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Mike Goldberg had over 10,000 dives and decades running a dive shop in the Florida Keys, enough time to have seen the reefs at their pristine best. Then came a coral bleaching event in 2008, and a few years later, Stony Coral Tissue Loss Disease, a still-unexplained outbreak that's killed coral tissue outright across more than 20 of Florida's roughly 45 stony coral species since 2014. At one point his wife told him directly: the reef isn't what it used to be, and it's not getting better. Get out of the business before there's nothing left to sell. He didn't know what to do about it.

Then, around 2017 into 2018, a young woman walked into his shop just to fill a couple of scuba tanks. She turned out to be Dr. Kylie Smith, a PhD student studying the relationship between parrotfish populations and coral outplants nearby. By the time she left, Mike had asked her a dozen questions. She kept coming back, and he kept asking more, in what he calls his own "period of discovery." It took roughly a year to find direction, and part of that year was Mike convincing Kylie not to take a government job and instead co-found a nonprofit with him, something her own family saw as risky. In this episode, Andrew walks through how that unlikely partnership, her science and his three decades of local hustle, became I.CARE (Islamorada Conservation and Restoration Education): a nonprofit that planted its first coral in January 2021, now runs its own onshore nursery, and partners with Mote Marine Laboratory, Reef Renewal USA, the Florida Aquarium, and the Reef Institute.

This is episode two of a four-part week built around Andrew's interview with Mike Goldberg, co-founder of I.CARE. Monday's episode covered the global state of coral reefs and the case for restoration; this episode is Mike's own story before his full interview airs Friday.

Takeaways:

  • I.CARE didn't start with a grant or a strategic plan. It started with a dive shop owner's frustration and one chance conversation with a grad student who walked in to fill some tanks.
  • The disease that pushed Mike to act, Stony Coral Tissue Loss Disease, isn't like bleaching. It's an unresolved, contagious, tissue-killing outbreak that's been spreading through Florida and the wider Caribbean for over a decade with no confirmed cause.
  • The partnership worked because it paired two kinds of expertise that don't usually sit in the same room: a scientist's research and a small business owner's community connections and hustle.
  • Mike spent part of a year talking Kylie out of a safer path (a government job) and into co-founding a nonprofit instead, a real risk her own family flagged at the time.
  • Watching your own livelihood visibly decline, and choosing to act instead of walking away, is its own kind of origin story, separate from the science.

Website: https://icareaboutcoral.org/

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