0721: What Stylists Need to Do When they Start Behind-The-Chair
Release Date: 09/03/2026
0728: The Vitality Project, with Elizabeth Faye
Beyond The Technique Podcast
Beauty industry wellness thought leader Elizabeth Faye joins us to share how her journey through burnout, anxiety, and autoimmune challenges transformed the way she approaches success, leadership, and life. She introduces the Vitality Project, a workplace wellness platform designed to help beauty professionals strengthen their mental, physical, emotional, and spiritual well-being. Discover how salon owners can use education, coaching, personalized insights, and gamified challenges to build healthier cultures, develop stronger leaders, and improve recruitment and retention. This conversation is...
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0727: You're Not Special Enough
Beyond The Technique Podcast
In today’s crowded beauty and wellness market, simply offering great services and earning strong reviews is no longer enough to stand out. Salon, spa, and med spa owners now compete not only with established businesses, but also with savvy independent professionals using AI and modern marketing to attract clients. In this episode, Kati Whitledge reveals three essential elements that strengthen your unique selling proposition and make your business truly memorable. Discover why visibility matters, how differentiation drives growth, and what it takes to get—and keep—more clients. WATCH ON...
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0726: Back From a Financial Fallout
Beyond The Technique Podcast
What happens when a multimillion-dollar salon appears successful but is quietly borrowing money to cover payroll? Atelier Studio owner Anna Johnson shares how a major expansion, rising overhead, and unsustainable staffing costs erased her profits—even while annual revenue remained at $2.6 million. Discover how she used AI-powered financial analysis to restructure compensation, optimize schedules, improve retention, and give her team the accountability they genuinely needed. Anna’s remarkable comeback proves that courageous leadership and difficult decisions can transform a struggling...
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0725: The Salon I’d Choose If I Were Starting Over
Beyond The Technique Podcast
If you were starting over in the beauty industry, what would make a salon truly worth choosing? In this episode, Kati Whitledge shares the six qualities she would prioritize, including commission-based earning potential, ongoing education, an inspiring service menu, quality products, a clean environment, and exceptional communication. She explains why these elements help beauty professionals grow their careers while feeling seen, supported, and connected to their salon’s culture. Whether you’re searching for your next salon home or hoping to attract outstanding talent, this conversation...
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0724: Winning at Adaptation, with Rachel Gower
Beyond The Technique Podcast
What does it take to build a salon business that can withstand change, team turnover, and unexpected challenges? Rachel Gower, president and CEO of Houston’s award-winning salon The Upper Hand, shares how consistent recruiting, a strong apprenticeship program, and strategic marketing have fueled decades of success. She reveals why salon owners must continually evaluate what’s working, release what isn’t, and create systems that keep the business moving forward when employees or circumstances change. Tune in for an inspiring conversation about resilience, adaptation, and the determination...
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0723: It's Never Too Late to Change Your Standards and Set New Goals
Beyond The Technique Podcast
You don’t have to wait for a new year to reevaluate your life, raise your standards, and pursue meaningful new goals. In this episode, Kati explores seven key areas of well-being—financial, career, family, social, physical, intellectual, and spiritual—and explains how to determine which deserve your greatest focus in this season. Drawing from her personal transformation, she shares why lasting change requires burning the ships, establishing nonnegotiable routines, eliminating distractions, and intentionally choosing what to say yes and no to. You’ll be encouraged to envision the person...
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0722: Creating Space to Be Sugared and Bronzed
Beyond The Technique Podcast
What began as a side hustle in a Santa Monica apartment has grown into SUGARED + BRONZED, a nationally recognized beauty brand with 50 corporate-owned locations. Co-founder and president Courtney Claghorn shares how an unwavering focus on client comfort, strategic locations, intentional hiring, and disciplined spending helped turn a simple solution into a scalable business. She also reveals what salon and spa owners should consider before expanding, from market demographics and operational capacity to real estate, construction, funding, and potential cannibalization. Tune in for an honest,...
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0721: What Stylists Need to Do When they Start Behind-The-Chair
Beyond The Technique Podcast
Building a successful beauty career starts with putting in the time, gaining experience, and making yourself available when clients need you most. In this episode, Kati shares why new stylists and service providers should embrace model calls, volunteer opportunities, advanced education, networking, and consistent social media marketing. You’ll learn how repetition strengthens your craft, relationships create unexpected opportunities, and early effort can lead to greater freedom later in your career. Tune in to discover the practical steps you can take now to build a loyal clientele and...
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0720: Manage Your Team More Efficiently
Beyond The Technique Podcast
Managing your salon team shouldn’t require juggling group texts, emails, social media, and multiple apps. In this episode, Kati welcomes Salon Symphony founder Antonio Stanley to share how his all-in-one platform brings team communication, training, events, goals, tasks, resources, onboarding, and more into one organized space. Discover how leading salon brands are using technology to strengthen communication, simplify operations, improve recruiting, and keep everyone on the same page as they grow. If you’re ready to eliminate communication chaos and manage your team more efficiently, this...
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0719: Pressure Is A Privilege Until It Isn't
Beyond The Technique Podcast
Pressure can sharpen your focus, strengthen your performance, and inspire growth—but when it becomes constant, it can threaten your health, relationships, and leadership. In this episode, Kati shares lessons from her own transition out of salon ownership while exploring how anxiety, stress, fear, overwhelm, and pressure affect salon and spa leaders. You’ll learn why pressure paired with adequate resources creates a healthy challenge, while pressure without enough preparation, recovery, support, or time becomes a threat. Walk away with a practical framework for recognizing your limits,...
info_outlineBuilding a successful beauty career starts with putting in the time, gaining experience, and making yourself available when clients need you most. In this episode, Kati shares why new stylists and service providers should embrace model calls, volunteer opportunities, advanced education, networking, and consistent social media marketing. You’ll learn how repetition strengthens your craft, relationships create unexpected opportunities, and early effort can lead to greater freedom later in your career. Tune in to discover the practical steps you can take now to build a loyal clientele and create a sustainable, long-term career in the beauty industry.
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