Stronger Products, Stronger Sales
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Mitch Heitsch, director of sales for roofing solutions at Westlake Royal Building Products, to discuss the sales strategies that help contractors build trust, communicate value and close more business. Mitch shares how deep product knowledge, strong market awareness and meaningful industry relationships can turn a traditional sales conversation into a consultative experience. From positioning high-performance products like Unified Steel to using training, technical support and a broader product portfolio, this...
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Suicide Prevention in Construction
RoofersCoffeeShop
In this RoofersCoffeeShop® Coffee Conversations, sponsored by WTI, host Megan Ellsworth is joined by Mandy McIntyre, CM development manager at Weatherproofing Technologies Inc.; Kara (Houck) McCaffrey, chief wellness officer at Houck Group, Inc.; and McKay Daniels CEO of National Roofing Contractors Association (NRCA) for an important discussion on suicide prevention in construction. Mental health is an essential part of workplace safety, especially in construction, where suicide rates remain significantly higher than the general population. Together, they will address common myths,...
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RCS Influencer Tracey Donels - August 2026
RoofersCoffeeShop
Private Equity and Industry Consolidation How PE money is reshaping competition Risks and opportunities for independent contractors Preparing your business for acquisition or defense Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Learn more about (Service First Solutions) here! (https://www.rooferscoffeeshop.com/directory/service-first-solutions) Follow Us! ...
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Turning Aging Roofs Into Opportunity
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Karen Edwards is joined by Baker Kuehl of Soylei to talk about the opportunity that exists between roof repair and roof replacement. Many contractors encounter aging roofs that aren't failing but aren't ideal candidates for immediate replacement either, leaving homeowners with limited options and contractors with little opportunity to add value. Learn how APEX-1132™ can help fill that gap with a maintenance service that creates new revenue opportunities, strengthens customer relationships and gives homeowners a responsible way to maintain qualifying...
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Team USA aims for World Roofing Title
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On this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Jon Goodman of National Roofing Contractors Association (NRCA) and Gary Howes of The Durable Slate Company to discuss an exciting opportunity that could put the next generation of roofing talent on the world stage in Budapest. Learn how roofing contractors can help young professionals showcase their skills and represent Team USA at the World Championship for Young Roofers in a competition that highlights craftsmanship, workforce development and the future of the roofing industry. Whether you're focused on building...
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Re-roofing Done Right With Re-cover
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Karen Edwards sits down with Jesse Sutton from Versico Roofing Systems to explore the growing opportunity of roofing re-cover projects. They discuss how VersiFleece® membranes and Flexible DASH® adhesive help simplify re-cover installations, reduce labor demands and provide a practical solution for extending roof life while minimizing disruption. Contractors will learn the advantages of the re-cover approach and how innovative materials are helping crews improve efficiency and project outcomes. Learn more at RoofersCoffeeShop.com! ...
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The Platform Changing How Contractors See Roofs
RoofersCoffeeShop
In this episode of Roofing Road Trips, Heidi Ellsworth sits down with Dimitri Volkmann, vice president of product marketing at Eagleview and Chris Sanson, COO of Cox Roofing. They talk about Eagleview One™ and how it's changing the way roofing contractors access and use roof data. They dig into the platform's origin story, why high-resolution imagery and quick precise measurements matter and examine how interactive 3D models are replacing the flat PDF-only workflow with something far more dynamic. The conversation also covers Eagleview One's subscription model, real-world use cases and...
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Supporting the Rooftop
RoofersCoffeeShop
In this episode of Roofing Road Trips®, host Heidi J. Ellsworth visits with Dana Castle, Kaitlyn Briggs and Candice Palansky from Green Link, Inc. to learn more about how the company is serving the roofing and HVAC markets with rooftop support systems that help protect roofs, equipment and buildings. They talk about why rooftop support is such an important part of commercial construction and dive into how the right systems can make a difference for contractors and building owners. Drawing on their insights from both HVAC and roofing, they share what roofing professionals should understand...
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Snow Retention Through Contractor Eyes
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Karen Edwards sits down with owner of Corona's Roofing LLC, Soledad Hernandez-Cano, Mindy Dahlquist and Ben Anderson of TRA Snow and Sun to explore snow retention from a contractor’s perspective. They discuss training experiences, product usage and the challenges contractors face when incorporating snow retention into roofing projects. The conversation also highlights the value of education in helping contractors better understand snow retention solutions and apply that knowledge in the field. Listen to the full episode to discover how snow...
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What Restoration Takes: Part 3 – Proper Installation
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Karen Edwards continues her conversation with Joe Sorrentino of Joe Sorrentino LLC. & Andrew Fickinger from Sherwin Williams in part three of this four-part series on roof restoration. This episode focuses on proper installation and why manufacturer specifications and correct application techniques are critical to a successful restoration. Joe and Andrew also discuss how weather and jobsite conditions can impact processes, the quality control measures contractors should be following and the importance of ongoing training. Whether you're new to...
info_outline- Private Equity and Industry Consolidation
- How PE money is reshaping competition
- Risks and opportunities for independent contractors
- Preparing your business for acquisition or defense
Learn more at RoofersCoffeeShop.com!
Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up
Sign up for the Week in Roofing!
Learn more about (Service First Solutions) here! (https://www.rooferscoffeeshop.com/directory/service-first-solutions)
Follow Us!
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