E301 | Recognizing and Overcoming Resistance to Changes Needed to Scale
Scale Differently
Why do we often resist the changes we know we need to make in our business? Despite wanting something different, most people naturally gravitate towards what feels familiar and known. And that can become a challenge when you have a big vision and goals that require you to be thinking, leading, operating, and scaling differently. In this week’s episode of Scale Differently, I dig into how to get past any resistance to change so there is nothing standing between you and your vision, including: Why knowing what needs to change isn’t always enough Where resistance often shows up as you...
info_outline
E300 | Reimagine and Scale Your Business for What’s Next
Scale Differently
Do you ever feel like you’re revisiting the same things in your business over and over again? You evolve an offer, rethink your team, update a system, or make changes to your business model, only to find yourself doing it again. As you scale, there are very few things in your business that are static or "done". They continue to evolve as the business grows and what you want changes. And every time you enter into a cycle of revisiting and evolving your business, you're doing it from a new vantage point and entering what I think of as the 'scaling spiral'. For this week’s 300th...
info_outline
E299 | The Overlooked Root Cause of Feeling Misalignment in Your Business
Scale Differently
What causes something in your business to start feeling disconnected from what you really want? There are a lot of things that can contribute to that feeling, but there’s one common root cause I see underneath it again and again. And it’s something that can happen so gradually that you may not even realize how much it has changed the way you run, lead, grow, and scale your business. Maybe you adjusted an offer because of what a specific client needed and years later you’re still delivering it that way. Maybe you structured your schedule around a particular team member or season in...
info_outline
E298 | The Sacred Yes Framework for More Aligned Marketing and Sales
Scale Differently
What if your marketing and sales process felt as aligned as the work you deliver? So many of the tactics that have become standard practice are built around pressure, urgency, and getting someone to make a decision as quickly as possible. But if you care deeply about the transformation someone experiences once they become a client, the way they arrive at that decision matters too. Your marketing and sales process can reflect how you want to do business, how you want people to experience your work, and the kind of relationship you want to create from the very beginning. That’s what I...
info_outline
E297 | When Your Business Outgrows the Way You Run It with Heather Roberts
Scale Differently
Is your business still dependent on you in ways it may have already outgrown? What your business requires from you at seven figures can be very different from what it required from you at $100K. Every stage of business comes with a different set of needs, but it’s easy to keep making the decisions, solving the problems, and filling the gaps you’ve always handled, even when your team can take more ownership and figure things out without you. In this week’s episode of Scale Differently, I sit down with Heather Roberts, who has scaled multiple businesses past seven figures and learned...
info_outline
E296 | Reimagining How You Scale to Align With Who You Are Now
Scale Differently
If you were reimagining your business today, knowing everything you know now, would you make the same choices? Would you sell the same things? Structure your team the same way? Spend your own time the same way? Market, sell, and deliver the same way? So much of what exists in an established business is the result of decisions made at another point in time, based on what made sense then. But what if you gave yourself a clean blank slate and reimagined what you would choose today, based on what you want now and what you can see becoming possible in the future? That's what I explore in this...
info_outline
E295 | Creating Space for the Unexpected in Business
Scale Differently
Have you ever finally created some much-needed space in your business… only to immediately fill it right back up? Someone leaves your team, and you start looking for their replacement. An offer runs its course, and you start figuring out what you’ll sell next. You delegate something that gives you back 10 hours each week, and somehow those hours quickly get reallocated to something else... Sound familiar? As business owners, we’re naturally great at solving problems and moving things forward, so when something opens up, our instinct is usually to figure out what belongs there next. ...
info_outline
E294 | Simplifying Business Growth with Celi Arias
Scale Differently
Is the part of your business you're giving the most attention to the part that will help your business grow? For Celi Arias, a scaling strategist and the founder of ScalePilot, the shifts she wanted to see in her business started happening when she realized that she'd spent more time giving attention to the parts of business she loved, but didn't give enough attention to the areas that determined whether the business could truly grow. Shifting her focus towards the things that really help a business grow has helped her change how she grows businesses today. In this week's episode of Scale...
info_outline
E293 | It's Time to Scale Differently (The Evolution of Simplify to Scale)
Scale Differently
Is the way you're scaling your business still aligned with the vision you have for your business (and your life)? Over the past couple of years, I've watched so many business owners pause to reflect on whether their current business matches what they really want. Some are choosing to go deeper with a smaller group of clients, focusing on more connection and increased impact. While others are using tech and emerging opportunities to expand their vision in totally new directions. The one thing they all have in common is that everyone is looking for a way to expand their business in a way that...
info_outline
E292 | What the Things That Trigger You Are Trying to Tell You
Scale Differently
Have you ever been triggered by something and wondered why you couldn't quite let it go? We experience minor triggers all the time. Whether someone does or says something that annoys you or you have a frustrating experience, most of the time you are able to move on with your day without a second thought. But every once in a while, something sticks with you far longer than it should and replays in your mind on repeat. When that happens, that is usually a sign to look beneath the surface because there is often an important takeaway. In this week's episode of the Simplify to Scale Show,...
info_outlineDo you ever feel like you’re revisiting the same things in your business over and over again?
You evolve an offer, rethink your team, update a system, or make changes to your business model, only to find yourself doing it again.
As you scale, there are very few things in your business that are static or "done". They continue to evolve as the business grows and what you want changes.
And every time you enter into a cycle of revisiting and evolving your business, you're doing it from a new vantage point and entering what I think of as the 'scaling spiral'.
For this week’s 300th episode of Scale Differently, I’m sharing some of the biggest lessons from the past 300 episodes and what they can teach us about how we approach our next cycle of growth and scale, including:
- Why scaling happens in a spiral
- What changes each time you move through a cycle
- Why the pace of those cycles is accelerating
- The four stages of the scaling spiral
- The energetics and mechanics and scaling
The faster things change, the more important it becomes to be clear on what you want for yourself and your business, so you can be intentional about what you carry forward, what you reimagine, and what you evolve as you move through your next cycle.
Ready to decide what you want your business to become in 2027? Learn more and apply for Threshold10: https://www.cristagrasso.com/threshold
Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/
Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.