In Clear Focus: Is Your Dashboard Lying To You with Tim Shea
Release Date: 11/10/2026
In Clear Focus: Is Your Dashboard Lying To You with Tim Shea
In Clear Focus
IN CLEAR FOCUS: Guest Tim Shea of explores how brands can maximize ROAS: their Return on Analytics Spend. As marketers struggle to track data across scattered platforms, Tim explains why customer lifetime value is a nuanced story rather than just a single average number. Discover why domain expertise is the new oil, how to avoid drowning in AI-generated slop, and where human leadership remains absolutely critical for deploying artificial intelligence safely.
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In Clear Focus: The Future of Shopping with Miya Knights
In Clear Focus
IN CLEAR FOCUS: Our guest, Miya Knights, author of "," explores the evolving retail landscape. As AI assistants begin making shortlists, Miya explains why product data must be clean and machine-readable for brands to remain selectable. Learn how to optimize retail media networks, when to intentionally add friction to the customer journey, and why consumers trade personal data for recognition rather than surveillance.
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In Clear Focus: AI Readiness and Human Judgment with David Magrini
In Clear Focus
IN CLEAR FOCUS: Podcast guest David Magrini, CEO of explores the critical role of AI readiness before investing in new marketing technology. While brands rush to buy AI tools, David explains why a fragmented data infrastructure creates accumulating "experience debt" for everyday consumers. Discover why AI alone is not the answer, how to ensure your strategies remain human-led, and what marketing leaders must evaluate in their MarTech stack before their next software purchase.
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In Clear Focus: Expert Context For Strategic AI Research with Piers Fawkes
In Clear Focus
IN CLEAR FOCUS: Marking our 350th episode and 25th season, Piers Fawkes of PSFK explores the future of strategic AI research. As generic LLMs homogenize insights into a "race to the middle," Piers explains how tracking weak signals provides a vital competitive edge for modern brand marketers. Discover how his new venture, , acts as an advanced context layer, using curated knowledge graphs and digital twins of human experts to deliver traceable AI outputs that preserve human judgment.
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In Clear Focus: The Tangible Brand with Betsy Davis
In Clear Focus
IN CLEAR FOCUS: Our guest is Betsy Davis of , who explores the lasting power of phygital media and physical brand experiences. Discover how combining targeted direct mail with digital channels significantly boosts consumer response rates. Betsy also shares how to leverage spending data for personalization without crossing into the "creep factor". Learn how embedding conversational AI agents into printed mail via QR codes offers deep insights and accelerates marketing workflows.
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In Clear Focus: Customer Passion with Steven Van Belleghem
In Clear Focus
IN CLEAR FOCUS: This week's guest, Steven Van Belleghem, explores how to build a customer culture competitors can't copy. Discussing this month's Bigeye Book Club selection, "," Steven explains the 95-5 rule and why AI makes human empathy vital for complex interactions. Discover how to ignite deep loyalty using friction hunting, the 10-star mindset stretch, and empowering frontline employees to surprise and delight buyers.
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In Clear Focus: Culture Stores with Ibrahim Ibrahim and Koral Ibrahim
In Clear Focus
IN CLEAR FOCUS: Ibrahim and Koral Ibrahim, the co-authors of "," explore the future of physical retail. As transactions shift online, they argue that physical spaces must evolve into media platforms designed for community recruitment and retention. Discover how to turn customers into loyal fans by embracing culture-graphics over demographics and creating "Fifth Places" that merge physical and digital commerce.
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In Clear Focus: Earned Media and AI Visibility with Brett Farmiloe
In Clear Focus
IN CLEAR FOCUS: Our guest this week is Brett Farmiloe, CEO of , who explores the link between earned media and AI visibility. Discover why Featured acquired Help A Reporter Out (HARO), how to unlock internal subject matter experts, and why human-written pitches perform three times better than AI-generated ones. Brett explains how public relations drives generative search results and shares practical ways to use AI co-pilots without sacrificing authentic human authority.
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In Clear Focus: AI Strategy for Sales and Marketing with Katie King
In Clear Focus
IN CLEAR FOCUS: Katie King, CEO of AI in Business, discusses the all-new, second edition of her book, "". Discover how brands can move from AI experimentation to scaled transformation by prioritizing strategy over technology. Katie explains the importance of consent-first, ambient personalization and how ethical AI acts as a trust multiplier rather than a cost center. Listen now to learn how to implement Katie's AI Playbook framework and prepare for Agentic AI.
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In Clear Focus: Retail Architecture As Brand Strategy with Alexander Josephson
In Clear Focus
IN CLEAR FOCUS: World-renowned architect Alexander Josephson, co-founder of , discusses his approach to retail architecture as brand strategy. The physical space a customer enters is the most concentrated expression of a brand. Discover why separating architecture and marketing budgets damages credibility. From Bar Raval to Union Station, learn how treating store environments as brand infrastructure shapes customer behavior, builds authentic connections, and drives commercial success.
info_outlineIN CLEAR FOCUS: Guest Tim Shea of Latticework Insights explores how brands can maximize ROAS: their Return on Analytics Spend. As marketers struggle to track data across scattered platforms, Tim explains why customer lifetime value is a nuanced story rather than just a single average number. Discover why domain expertise is the new oil, how to avoid drowning in AI-generated slop, and where human leadership remains absolutely critical for deploying artificial intelligence safely.