2616: AI and Identity: Your Face Will Melt When You Listen To This Podcast. Don't Believe Me? Try It.
The Level 10 Contractor Daily Podcast
Release Date: 11/06/2026
2622: Live Training Replay: Columbus GAF Training - Part 2, Website & SEO
The Level 10 Contractor Daily Podcast
Your identity means nothing if your website fails to communicate it. In Part 2 of this Columbus GAF training replay, Rich connects powerful messaging with website strategy and SEO. Learn how to turn your roofing website into a competitive advantage, attract homeowners searching for your services, and give them compelling reasons to choose your company over everybody else online.
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2621: Right Message, Wrong Time, Part 1
The Level 10 Contractor Daily Podcast
Today Rich is going to go a little bit old school on you… no, it’s not Throwback Thursday--it’s only Wednesday! But Rich is going to cover some topics that he doesn’t talk a lot about… but are good foundational marketing concepts that are important if you REALLY want to understand the psychology of marketing. What you’re about to find out is that the psychology of marketing is really just the psychology of people. Get ready to learn all about saying the right things to your prospects in your marketing at the right time!
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2620: They Paid Less Money For Their Website and Instantly Regretted It
The Level 10 Contractor Daily Podcast
That cheap website looked like a bargain—until it started costing them business. Rich breaks down why contractors regret choosing a website based on price and what actually makes a site worth the investment. Discover how weak messaging, generic design, and a missing identity can sabotage your marketing before a homeowner ever picks up the phone to call you.
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2619: 5 Ways To Build A Stronger Company Culture
The Level 10 Contractor Daily Podcast
Company Culture. Let’s face it--this is a topic that gets a lot more attention in those big fancy mega-corporations than it does over here in the world of contractors. But still--this is something that you might want to stop down and think about for a minute or two… or 17. Rich has some good insights and ideas for you today… and yes, some of them even impact your marketing.
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2618: Sunday Podcast: Running Through Hurdles
The Level 10 Contractor Daily Podcast
Rich is going to tell you the story of the unlikeliest hurdling specialist· who taught him a lesson about facing adverisity head on.
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2617: Topic Showcase: Best Client Stories
The Level 10 Contractor Daily Podcast
Today we look back on the episodes inspired by our clients.
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2616: AI and Identity: Your Face Will Melt When You Listen To This Podcast. Don't Believe Me? Try It.
The Level 10 Contractor Daily Podcast
AI can crank out content, but can it capture what makes your company worth choosing? Rich dives into the collision of artificial intelligence and Identity—and why contractors need to pay attention. Discover how a clear, compelling Identity can give AI something powerful to work with, sharpen your marketing, and help you stand apart from competitors saying the same things.
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2615: TBT: Columbus GAF Training - Part 1, Identity
The Level 10 Contractor Daily Podcast
Your competitors can copy your prices, products, and promises. They can’t copy who you are. In this Throwback Thursday replay from his live Columbus GAF training, Rich tackles Identity: the foundation of marketing that gives homeowners a compelling reason to choose you. Discover why sounding like every other contractor leaves you competing on price alone—and how to change that.
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2614: Quick Tips on Branding
The Level 10 Contractor Daily Podcast
Today’s podcast is all about Branding. What’s that you say? You already are the master of branding? Or you’re too small for branding? Nonsense, on both accounts! Rich has 7 tips for you today… that can help you either get involved with branding at all… or get to the next level. These are bite-sized nuggets… see what you think!
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2613: 5 Ways to Reduce Holiday Spending
The Level 10 Contractor Daily Podcast
Cutting your holiday advertising budget? Fine. But take a scalpel to it, not a meat cleaver. Rich reveals five ways contractors can spend less without making their businesses disappear. Learn where to focus your dollars, how to compete smarter on Google, and why past customers could be your best shot at keeping leads flowing and selling profitable holiday projects.
info_outlineAI can crank out content, but can it capture what makes your company worth choosing? Rich dives into the collision of artificial intelligence and Identity—and why contractors need to pay attention. Discover how a clear, compelling Identity can give AI something powerful to work with, sharpen your marketing, and help you stand apart from competitors saying the same things.