#472 -John Colascione gets REAL about The Future of SEO, AI & Building a Successful Online Business
Release Date: 11/09/2026
#472 -John Colascione gets REAL about The Future of SEO, AI & Building a Successful Online Business
Be Real Show
The Be Real Show with Travis Huff What does it really take to build a successful online business, stay ahead of changing technology, and continue growing in the age of artificial intelligence? In this episode of The Be Real Show, Travis Huff welcomes internet entrepreneur, author, and digital marketing veteran John Colascione, founder of SEARCHEN NETWORKS®, for a conversation centered on entrepreneurship, search engine optimization, digital marketing, and the future of online business. John has spent more than 25 years helping businesses build their online presence, attract customers, and...
info_outline
#471 - Scott Proposki gets REAL about Losing It All, Rebuilding Stronger & Turning Passion Into Profit
Be Real Show
The Be Real Show with Travis Huff What happens when you build a successful business, lose nearly everything overnight, and have to completely reinvent yourself? In this inspiring episode of The Be Real Show, Travis Huff welcomes entrepreneur, author, photographer, and business advisor Scott Proposki for a powerful conversation about resilience, reinvention, entrepreneurship, and what it really takes to build a sustainable business. Scott spent more than 27 years building an incredible photography career, working with major organizations including National Geographic, the White House, and the...
info_outline
#470 - Hollis Pirkey gets REAL about Turning Anger Into Power, Purpose & Positive Change
Be Real Show
The Be Real Show with Travis Huff What if anger wasn't something you needed to eliminate, but something you could learn to transform into one of your greatest strengths? In this episode of The Be Real Show, Travis Huff welcomes Hollis Pirkey, author, speaker, entrepreneur, and anger-channeling expert, for a powerful exploration of emotional awareness, personal transformation, and the impact anger can have on our relationships, businesses, and everyday lives. For decades, Hollis struggled with anger and its consequences. Through his personal journey of self-discovery, he developed a new...
info_outline
#469 - Timothy Rexius gets REAL about what's popping with Omaha Protein Popcorn and it's worldwide GROWTH
Be Real Show
🎙️ Be Real Show — Guest Notes: Timothy “Tim” Rexius Quick Guest Overview Tim Rexius is an Omaha-based serial entrepreneur whose businesses span nutrition, supplements, gyms, consumer products, consulting and speaking. His ventures include Rexius Nutrition, Omaha Protein Popcorn, VHI Supplements and Iron Heaven Gyms. He's also a husband and father of six. His backstory is particularly strong for your show. Tim has talked publicly about being broke and sleeping in his car when he was young, then starting a lawn-care business to get himself back on his feet. He eventually left...
info_outline
#468 - Dr. John Oberg gets REAL about better behaviors of individuals, communities, and systems lead to best-in-class outcomes
Be Real Show
Over the last 3 decades, I have studied the behavior of individuals, communities, and systems. I have observed our world as it becomes more transactional and less connected. This trend is impacting our work, our health, and our communities. My career is now focused on reversing trends that negatively impact humans. Better behaviors of individuals, communities, and systems lead to best-in-class outcomes, not to mention happier people and a better society.
info_outline
#467 - Scott Alldridge gets REAL about Cybersecurity in an AI World
Be Real Show
"We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein Scott Alldridge is a tech-forward C-Suite Executive, Board Director, Amazon Best Seller Author and exceptional Problem Solver with deep experience in AI, cybersecurity, data governance and risk management spanning a broad array of industries. He is a transformational leader adept at driving organizational change, mitigating financial and reputation risk and formulating high-impact tech strategies that lead to significant value creation. ______ CYBERSECURITY SME. Scott’s work is grounded...
info_outline
#466 - Joe Terry gets REAL about going from NFL Linebacker to helping companies, leaders, and people drive extraordinary results
Be Real Show
🎙️ Be Real Show Podcast Notes Guest: Joe Terry CEO, Culture Partners | Former NFL Linebacker | 16x Ironman | Bestselling Author Episode Title Ideas From NFL to CEO: The Power of Surrendering to Lead Why Company Culture Beats Strategy Alone How Elite Performers Think Differently Leadership Without Ego Building Winning Cultures in Business and Life Joe Terry Bio Joe Terry is the CEO of Culture Partners, a leadership and organizational culture consulting firm. Before entering the business world, he played linebacker for the Seattle Seahawks, later completed 16 Ironman...
info_outline
#465 - Michael Walsh gets REAL about Why Businesses Grow
Be Real Show
We’re about one simple thing. We help the owners of companies between $2 million and $20 million in size achieve large-scale growth of their business. We don’t believe in growth for growth’s sake. As far as we’re concerned, a company is just a tool to support the goals of its owners and its people. We help people to grow their businesses in support of whatever those goals are. We help with marketing, sales, operations, human resources, underlying structures, management, leadership development – whatever it takes to grow. That’s what we do. About Walsh Business Growth...
info_outline
#465 - Adrian Koehler gets REAL about being a No BS coach for restless and relentless Founders
Be Real Show
I spend all of my time helping fast moving founders bust up the bullshit in order to create new outcomes. I do this by training and coaching entrepreneurial leaders in the art and science of personal engagement for themselves, their teams and clients in order to create new results and experience fulfillment in their work. In the process of developing my craft I have worked in multiple contexts: Fortune 500 organizations, Multinationals, Higher Education, Start-Ups, and Healthcare. Over the last decade my passion for human performance has taken me around the globe to...
info_outline
#464 - Stewart Cohen gets REAL about producing Visual work that resonates far beyond our field.
Be Real Show
My company is called SCPictures, which is a full-service production company catering to the advertising/marketing world. "We produce work that resonates far beyond our field." I am a director/photographer who strives to capture the spirit of the moment from the viewer's perspective so that the results are genuine. "We continually strive to work with like-minded people to create extraordinary work." Stewart’s Profile Websites In 2019, I took on SuperStock, a media licensing house that has been around since 1973. With my team of twelve, we collectively manage twenty-five...
info_outlineThe Be Real Show with Travis Huff
What does it really take to build a successful online business, stay ahead of changing technology, and continue growing in the age of artificial intelligence?
In this episode of The Be Real Show, Travis Huff welcomes internet entrepreneur, author, and digital marketing veteran John Colascione, founder of SEARCHEN NETWORKS®, for a conversation centered on entrepreneurship, search engine optimization, digital marketing, and the future of online business.
John has spent more than 25 years helping businesses build their online presence, attract customers, and navigate the constantly evolving digital landscape.
Since launching SEARCHEN NETWORKS® in 2001, John has developed extensive experience in website development, search engine optimization, online advertising, domain names, digital publishing, and business strategy.
With artificial intelligence transforming how consumers search for products, services, and information, businesses are facing a new challenge: How do you remain visible and relevant when the rules of online discovery are changing?
John brings decades of entrepreneurial experience and practical insights into the importance of understanding your digital assets, building a recognizable brand, and adapting to new opportunities.
Whether you're an entrepreneur, business owner, marketer, or someone looking to launch an online business, this episode offers valuable perspectives on navigating the digital world.
Topics & Key Takeaways
-
John's entrepreneurial journey and the founding of SEARCHEN NETWORKS®
-
How search engine optimization has evolved over the past 25 years
-
The growing influence of artificial intelligence on online search
-
Why having a strong website and digital presence still matters
-
Building long-term online visibility and attracting customers
-
The value of domain names, branding, and owning your digital assets
-
Understanding the relationship between SEO, advertising, and lead generation
-
Adapting your business strategy as technology continues to evolve
-
Lessons learned from decades of building and operating internet businesses
-
The importance of staying curious, adaptable, and entrepreneurial
About John Colascione
John Colascione is an internet entrepreneur, author, and digital marketing executive with more than 25 years of experience in website development, search engine optimization, online advertising, and digital publishing.
He founded SEARCHEN NETWORKS® in 2001 and has built a career helping businesses establish and improve their online presence.
John is also the author of Mastering Your Website, a guide designed to help business owners better understand website management, SEO, and digital marketing.
His experience spans everything from search algorithms and domain name strategy to online lead generation and the emerging influence of artificial intelligence.
Connect with John Colascione
Personal Website: https://www.johncolascione.com/
SEARCHEN NETWORKS®: https://www.searchen.com/
LinkedIn: https://www.linkedin.com/in/colascione
Connect with The Be Real Show
Join host Travis Huff for authentic conversations with entrepreneurs, innovators, business leaders, and inspiring individuals sharing the real stories behind their journeys.
If you enjoyed this episode, subscribe to The Be Real Show, leave a review, and share it with another entrepreneur!
Be Real. Be Authentic. Be You.