Episode 530 - Persuasive Pronouns - When to use I vs We vs You
Maximize Your Influence
This Law of Persuasion states that the more skillful a person is in the use of language, the more persuasive they are. Words affect our perceptions, attitudes, beliefs, and emotions. Language misused will trigger the wrong response and decrease your ability to persuade. All words have emotional meanings that are different from their dictionary definitions. Understanding words and their emotional triggers will enhance your ability to persuade and influence. By carefully listening to a prospect's pronouns and adjusting your language, you can build more trust and...
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Episode 529 - Science Of Horror Movies - Turning Prospect Fear Into Focus
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Fear comes from uncertainty, financial challenges, past experience, or the fear of making a wrong decision. So, how do you switch them from fear to focus? When you shift the emotional energy from fear and doubt to confidence and anticipation, you will close the sale and leave your prospect feeling good about their choice. Join me for this week’s podcast on Science Of Horror Movies - Turning Prospect Fear Into Focus. You will discover the science of fear and how to use it to influence. Find out how to harness the fastest motivation tool you can use - FEAR. Why Do 3% Make 97%...
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Episode 528 - Mastering Nonverbal Cues: How to Instantly Connect or Disconnect With Anyone
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Whether you’re meeting someone for the first time, closing a business deal, or deepening a personal relationship, your body language is crucial in establishing rapport and trust - or inadvertently causing resistance. Understanding and mastering these nonverbal signals can transform how you connect with others. Here’s how to recognize the signs that show you’re making a connection and those that indicate you are triggering distrust Want to dive deeper into the fascinating world of nonverbal communication? Join me for this week’s podcast, " Mastering Nonverbal Cues: How to...
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Episode 527 - EQ Essentials: The Most Important Skills of Emotional Intelligence
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EQ, or Emotional Intelligence, refers to the ability to recognize, understand, manage, and influence your own emotions and the emotions of others. It is a crucial aspect of relationships, influence, and leadership. Unlike IQ, which is relatively stable throughout life, EQ can be developed and improved through practice and self-awareness. What are the other elements of EQ that are critical to helping you influence others? How can you develop and master these competencies? Join me for this week’s podcast on EQ Essentials: The Most Important Skills of Emotional...
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Episode 526 - Adapting your 1st Impression - Connect or Credibility?
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Have you ever witnessed someone lose their temper over a hotel room upgrade? It happened to me while traveling with a famous personal development speaker who shall remain nameless. After a long day, we arrived late at night for our speaking engagement, and He asked the clerk for an upgrade. She politely declined, which didn't go over well. Finally, we need to know when to connect and when to build credibility. With some people, we sense an instant connection; with others, we need to establish our expertise first. But how do we know which approach to take? Learning to adapt our first...
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Episode 525 - How To Use FOMO and Fear To Seal The Deal
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FOMO has gained significant traction in the digital age, where social media and online marketing amplify our awareness of what others are doing, buying, or experiencing. This heightened awareness can lead to a powerful emotional response, driving people to purchase or engage in activities they might otherwise pass on. FOMO taps into a powerful psychological drive that motivates people to take action to avoid missing out on something valuable. You can be more influential by understanding and leveraging FOMO and Fear in your persuasion strategies. Join me for this week’s podcast on How...
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Episode 524 - How Free Increases Engagement, Involvement And Sales
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Obligation has been used as a persuasive technique since the beginning of time. We see companies offering free downloads, free estimates, or gifts in the hope of opening the door to persuasion. The Law of Obligation, also known as pre-giving or reciprocity, states that when others do something for us, we feel a strong need, or urge, to return the favor. Returning the favor rids us of the obligation created by the first good deed. The adage "one good turn deserves another" is a part of social conditioning in every culture. And, even beyond that, the maxim serves as an ethical code that...
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Episode 523 - Selling of The Eiffel Tower - The Great Con
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I was reading this great article in Harvard Business Review, which focuses on how we CAN’T recognize our weaknesses. The other challenge is that most people feel responsible for their successes (internal), and external factors are the cause of their failures. Leaders and managers today must be more aware of others’ needs due to the challenges of a global pandemic, a fragile economy, and social unrest. Many workplace challenges stem not from bad intentions but from leaders' lack of awareness of how their actions affect others. Self-awareness in leadership/management is...
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Episode 522 - What Type Of Leadership Is The Most Influential?
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Can you influence others to be part of a team? Are you a leader or a manager? What is the difference? A manager, you do things because you have to. A leader, you do things because you want to. So, what type of leader are you? Each type of leadership has different benefits and drawbacks. Each leadership style will depend on your personality, culture, and industry. The key is that no matter your leadership style, you can add the elements of charisma. Join me for this week’s podcast on What Type Of Leadership Is The Most Influential? ...
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Episode 521 - How To Identify And Use The Spotlight Effect To Influence And Get The Yes
Maximize Your Influence
Have you ever felt like all eyes were focused on you after a social mishap, a presentation, or a wardrobe malfunction? That's the Spotlight Effect in action, where we overestimate how much others notice our actions, mistakes, and appearance. Psychologist Thomas Gilovich's research highlights this part of humanity with an interesting experiment. Join me for this week’s podcast on How To Identify And Use The Spotlight Effect To Influence And Get The Yes. You will discover how to identify the spotlight effect in yourself and your prospect. I will focus on ways to overcome...
info_outlineStructuring Persuasive Presentations
Why should we be concerned with the structure of a persuasive presentation? Top predictor of professional success is how much you enjoy and how good you are at public speaking. Studies also show the ability to give presentations was ranked as the most critical skill needed to move up in today’s business environment.
Before we jump into the meat of this topic, remember as you prepare your persuasive message that you want to focus on one defined issue. You are not there to persuade on ten different points. Stay focused and steer clear of sensitive issues that aren't on your original agenda. In other words, don't inadvertently offend your audience on one issue when your focus in on another. The structure of your persuasive message should follow the pattern discussed below.
- Create Interest
You have to generate an interest about your chosen topic. Your audience needs a reason to listen: Why should they care? What's in it for them? How can you help them? A message that starts with a really good reason to listen will grab the attention of the audience, enabling you to continue with the message. Without this attention, there is no hope of getting your message across.
- State the Problem
You must clearly define the problem you are trying to solve. The best pattern for a persuasive presentation is to find a problem and relate how it affects the audience. In this way, you show them a problem they have and why it is of concern to them. Why is this a problem to your audience?
- Offer Evidence
This is the support you give to your argument. Evidence validates your claims and offers proof that your argument is correct. It allows your audience to rely on other sources besides you. Evidence can include examples, statistics, testimonies, analogies, and any other supporting material used to enhance the integrity and congruency of your message.
- Present a Solution
You have gained your audience's interest and provided evidence in support of your message; now you must solve their problem. You present the argument you want them to believe and satisfy the need you have identified or created. You have created dissonance and now you are providing the solution. How can your product meet their needs and wants and help them achieve their goals?
- Call to Action
A persuasive message is not true persuasion if your audience does not know exactly what they need to do. Be specific and precise. In order to complete the solution to their problem, they must take action. This is the climax, the peak of your logic and emotion. The prescribed actions must be feasible. Make your call to action as easy as possible.
Using this type of structure facilitates people's acceptance of your message and clarifies what you want them to do. We all have a logical side to our mind, which results in our need for order and arrangement. If we don't sense some sort of structure, we tend to become confused. If you can't be clear, concise, and orderly, your prospect will find someone else who is.
Link to Article: https://www.ncbi.nlm.nih.gov/pubmed/25811633