Episode 205 - What If The Competition Has The Same Price?
Release Date: 09/13/2017
Maximize Your Influence
This episode delves into the significance of mood and emotional intelligence in persuasion. Kurt emphasizes the importance of creating a positive environment and shares various techniques to boost one's own mood and that of others, such as using genuine compliments, humor, and physical movement. Through anecdotes and scientific studies, Kurt illustrates how a positive mood can enhance receptiveness, creativity, and trust, ultimately increasing the chances of persuasive success.
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In this episode, Kurt discusses the concept of elicitation, also known as the art of subtly extracting information without the other person realizing it. This technique is valuable in fields such as sales, negotiation, and leadership, as it helps gather crucial information to address people's needs effectively. Key topics include the importance of emotional intelligence (EQ), which involves understanding and managing both your own and others' emotions, and various elicitation techniques like open-ended questions, active listening, and creating a safe conversational environment. The episode...
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In this episode Kurt discusses strategies for effective and seamless sales closing. He emphasizes the importance of creating a resistant-free environment by focusing on the needs and pains of prospects rather than prioritizing the sales agenda. Kurt introduces the concept of "greasing the squeaky wheels," which entails listening more, personalizing presentations, avoiding pushy sales tactics, and building trust. He provides practical advice, including offering options, providing guarantees, and using legitimate scarcity to ease the decision-making process for prospects. The episode also...
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In this episode Kurt discusses the significant impact that personal energy has on influencing and motivating others. He explores how positive or negative energy can affect interactions, whether in one-on-one situations or within a group setting. He also shares insights on fostering a positive environment, using examples from personal experiences and research. He provides practical advice on maintaining high energy levels, the importance of body language, the role of optimism, and how to positively influence and connect with others in various settings. The episode also includes a section...
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In this episode Kurt explores the evolving landscape of persuasion, sales, and influence. Kurt discusses contemporary trends, crucial sales statistics, and key tactics to adapt to these changes effectively. Topics include the importance of personalizing interactions, the impact of social selling, and the necessity of persistence in sales follow-ups. The episode also addresses imposter syndrome and offers insights into improving sales techniques to stay ahead in a rapidly changing market. Kurt emphasizes the need to adapt or risk falling behind, reinforcing the importance of continuous...
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In this episode Kurt addresses how to effectively promote oneself without coming across as bragging. Mortensen explores the fine line between building credibility and being perceived as boastful, especially in professional settings like networking events. He provides insights on the importance of having others vouch for you to build credibility, incorporating personal success stories subtly, and focusing on genuine, value-based self-promotion. Additionally, the episode delves into understanding pathological lying and how to spot and handle individuals who habitually lie. The show...
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This episode focuses on the concept that up to 95% of persuasion involves subconscious triggers, while most persuaders focus only on the 5% of logical reasoning. Kurt emphasizes the importance of understanding and leveraging these subconscious signals to maximize influence. He discusses various examples and strategies, such as the impact of scent on real estate sales, the role of the amygdala in emotional processing, and how different subconscious triggers can affect decision-making. Additionally, he provides practical tips on how to prime the subconscious mind for desired outcomes and...
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In this episode In this episode Kurt delves into the nuanced strategies of persuasion and negotiation, exploring when to seek a "yes," a "no," or even a strategic "yo." He discusses the psychology behind these responses and the importance of asking questions to influence outcomes effectively. Kurt also shares personal anecdotes, including a family trip experience, and reviews scholarly articles on cognitive shortcuts exploited by marketers. The episode concludes with a listener's question about employing these techniques effectively. Deal of the week - FREE Presentation Assessment- Rank Your...
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This episode discusses how to transform fear into excitement to enhance personal and professional influence. He explores the common fears related to public speaking and decision-making, providing techniques to reframe fear as excitement, such as focusing on the message, visualizing success, and using deep breathing. The episode also features a Persuasion Blunder story illustrating the importance of managing customer perceptions, a scholarly article on performance anxiety, and listener email questions on handling presentation nerves. Additionally, Kurt offers a special opportunity for...
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In this all-new episode Kurt discusses the psychological appeal and effectiveness of clickbait. He explains how curiosity, FOMO, and emotional triggers drive people to click on intriguing headlines. Kurt also shares tips on using these principles ethically in persuasion, sales, and presentations to engage and influence audiences. The episode covers similarity theory, the importance of building connections, and concludes with an analysis of overconfidence in achieving success, referencing an article from Psychology Today. Additionally, Kurt delves into the Zeigarnik Effect, which emphasizes...
info_outlineCharisma is influence. In other words, getting others to do what you want them to do and like doing it. People get uneasy when you talk about influence, but just like power, it is neutral. Some feel it can’t be learned, others get uneasy that it might get misused and some pretend it is not that important. Charisma and influence go hand in hand. It can be used with your leadership, your company, your children and even for making the world a better place. Influence can get people to accept your ideas, brings people together and helps change stick. I am not talking about selling skills. I am talking about long-term sustainable change that people want to implement. There is a direct correlation between your ability to influence, your charisma and your income.
The challenge is most people influence the wrong way. You tend to influence how you like to be influence and that is completely wrong. You need to adapt to the person and to the situation. Most influence happens with subconscious triggers (see the subconscious section). Everything you do, everything you say or how you make them feel will affect how your audience feels about you. You are repelling people and you don't even know it. When people sense a hint of force, deception, hype, or selling underlying any of your influence attempts, you will lose your charisma.
Audiences are tough. People have built a lot of resistance to the old style of persuading and influence; many people have built a brick wall of resistance even before you've even meet them. What can you do to overcome this tendency? Your influence attempts must be nonthreatening and natural. Forget loud and flashy. That strategy only encourages more resistance. And most definitely forget about high pressure. Not only does that solidify resistance, it closes the door to influence. When people feel they have been pressured, bullied, or coerced into doing something they don't need or want, they become rebellious and resentful.