Know Who You Are Selling to with Heather Havenwood. Episode 192

Know Who You Are Selling to with Heather Havenwood. Episode 192

Today we have Heather Havenwood CEO of Havenwood World Wide LLC.  

Also known as Chief sexy boss she is a serial entrepreneur.

Today’s highlight we really got into talking about one of her clients a contractor.

Really getting into knowing who you are selling to and being that person, they can relate to you can close more sales.

Most of us guys we have tunnel vision we see things a certain way and that’s great if only our customers saw things the same way.

Heather sees Contractors as artistic.

Her contractor kitchen contractor. He sold and installed kitchens and wanted Heather to fix his website.

Not realizing that he needed to be fixed first. Or some adjustments had to be made whit him first.

Yes, his website did need to be changed but that wasn’t a priority to get him where he wanted to go.

They were getting referrals so obviously doing good work so Heather said let's talk about your markets.

 

Who are you selling to.

He said he sold kitchens like most of us guys tunnel vision we sell.

But who ultimately buys.

Whose kitchen is it. It’s the woman’s kitchen. Even if the guy and you get along if she doesn’t like you there is no sale.

 

• You need to direct the way you sell to the person who is spending the money.

 

• You need to dress to be welcomed with open arms Heather goes into the colors you should wear when selling to women.

 

• To the shirt, pants,belt,shoes.

 

If you are selling garage modifications. Guess what the women could care less. The guy is your customer.

 

Heather even goes into how do you talk to the women client. And why you talk to her and ask questions a way.

 

 

• When she says something repeat it back to her. (the wants to know you are listening)
• Never give one price to a woman (they love choices)

 

This has been a great talk for contractor to really take a hold of and really put into practice.

 

Heather really let it all on who to really look at who is our customer first and then build a sales platform around that customer especially women.

 

Let’s face it women really spend the money so we should do everything in our power to learn how to relate to them.

 

For those of us who are married listen and learn.

 

 

Contact Heather at http://heatherhavenwood.com/

 

 

 https://www.facebook.com/heatherann  

 

 

 https://www.linkedin.com/in/heatherannd
  

 

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