Episode 210 - Double Dissonance - Get People To Persuade Themselves
Release Date: 10/18/2017
Permanent Retention - Primacy vs. Recency Effect
Maximize Your Influence
Imagine commanding any room, captivating every listener, and leaving a lasting impression that seals the deal—whether you're pitching a product, leading a team, or inspiring change. In a world where attention spans are shrinking to mere minutes, this show reveals how to make your message stick, ensuring your audience stays hooked and persuaded. Why do some messages linger while others fade? The primacy and recency effects explain it: people remember what comes first and last most vividly. Going first in a pitch, like a keynote speaker setting the tone, leverages primacy to plant...
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Metaphor Mastery: Unlock the Secret Language of Influence
Maximize Your Influence
Metaphor Mastery: Unlock the Secret Language of Influence Imagine unlocking a hidden superpower in your everyday conversations—one that turns ordinary words into irresistible forces of persuasion, capable of swaying opinions, closing deals, and inspiring action like never before. Metaphors are powerful tools for shaping minds and hearts. Whether you're a salesperson pitching your next big idea, or a leader motivating your team, this show equips you with the secrets to influence effortlessly. At the core of metaphor mastery lies the understanding that metaphors bridge the abstract and...
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Persuade Without Pushing - The Art And Science of Sticky Stories
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Persuade Without Pushing: The Art and Science of Storytelling In a world overflowing with information, stories are the key to grabbing attention and holding it. Stories captivate your audience, forge unshakable connections, and influence without ever feeling like a hard sell. Whether you’re a business leader, marketer, or entrepreneur, stories make your message unforgettable. Stories do more than entertain—they persuade without detection. By weaving your ideas into compelling narratives, you can guide your audience toward your goals without them feeling pressured....
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How To Close The Closer - Tools for Persuading Persuaders
Maximize Your Influence
Ever wondered how to close a hard core closer? Did you know that salespeople are easier to sell then the average person? Enter "How to Close the Closer," the podcast that demystifies the art of persuading the persuaders. Whether you're in B2B sales, pitching services, or just honing your influence skills, this podcast equips you with tools to flip the script on even the toughest prospects. Maximizeyourinfluence.com
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Surroundings Sell - How Ceilings, Plants, Colors, and Temps Influence Your Prospect
Maximize Your Influence
Imagine boosting your close rate by 30% just by tweaking your surroundings. What if the real culprit isn't your words—it's the room you're in OR your Zoom background? Introducing "Surroundings Sell," the groundbreaking podcast that reveals how everyday elements like ceiling heights, room temperatures, colors, and lighting secretly shape your prospect's mindset. This show dives deep into the science of environmental influence, showing you how high ceilings can spark creative "yeses," warm temps might create objections, and strategic lighting can build instant trust. Whether you're closing...
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How Multitasking Destroys Your Ability To Influence AND Your Productivity
Maximize Your Influence
Discover the Shocking Truth: How Multitasking is Sabotaging Your Influence and Crushing Your Productivity Imagine this: You're juggling emails, a Zoom call, and that "quick" social media scroll—all while convincing yourself you're a productivity powerhouse. But what if I told you this habit destroys your ability to influence and manage your time. For years, we've been sold the lie that multitasking is the key to getting more done. But cutting-edge studies from 2023 to 2025 paint a starkly different picture: multitasking doesn't boost efficiency—it destroys it through...
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The Elephant Principle Of Persuasion: Simple Influence Techniques
Maximize Your Influence
Unlock the Power of Persuasion: Discover "The Elephant Persuasion Principle" Podcast! Ever wondered how to influence people effortlessly, build unbreakable trust, and close deals like a pro? Imagine having a memory as sharp as an elephant's—never forgetting a name, a face, or a crucial detail that seals the connection. Recall like an elephant and watch your relationships soar! Elephants aren't just massive; they're memory masters! With brains weighing a whopping 5 kg (11 lbs - they excel at recall for survival and social bonds. Think about Lakshmi, the elephant in India who, after years of...
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Podcast 568 - Vomiting - Talking Too Much – Know When To Seal The Deal
Maximize Your Influence
Do You Know When It’s Time to Shut Up? Time To Seal The Deal? Ever wonder why your presentation isn’t closing deals, even when you’re pouring your heart into explaining every feature of your product or service? The truth might sting: you’re probably talking too much. The Trap of Talking Too Much When you’re trying to persuade someone—whether it’s a client, a colleague, or even a friend—it’s tempting to lay out every perk and plus. After all, shouldn’t highlighting all the amazing features seal the deal? Not quite. Research shows that 81% of persuaders talk more than...
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Episode 567 - Mood Makers - How Emotional Intelligence Drives Getting To Yes
Maximize Your Influence
This episode delves into the significance of mood and emotional intelligence in persuasion. Kurt emphasizes the importance of creating a positive environment and shares various techniques to boost one's own mood and that of others, such as using genuine compliments, humor, and physical movement. Through anecdotes and scientific studies, Kurt illustrates how a positive mood can enhance receptiveness, creativity, and trust, ultimately increasing the chances of persuasive success.
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Episode 566 - Elicitation – The Art of Fishing For Information
Maximize Your Influence
In this episode, Kurt discusses the concept of elicitation, also known as the art of subtly extracting information without the other person realizing it. This technique is valuable in fields such as sales, negotiation, and leadership, as it helps gather crucial information to address people's needs effectively. Key topics include the importance of emotional intelligence (EQ), which involves understanding and managing both your own and others' emotions, and various elicitation techniques like open-ended questions, active listening, and creating a safe conversational environment. The episode...
info_outlineThe Theory of Cognitive Dissonance
Leon Festinger formulated the cognitive dissonance theory at Stanford University. He asserted, "When attitudes or beliefs conflict with our actions, we are uncomfortable and motivated to try to change." Festinger's theory sets the foundation for the Law of Dissonance.
The Law of Dissonance proves that people will naturally act in a manner that is consistent with their cognitions. What is a cognition? Our cognitions is a mental process that uses thoughts, beliefs, experiences, and past perceptions.
Basically that means when people behave in a manner that is inconsistent with these cognitions, (beliefs, thoughts or values) they find themselves in a state of discomfort. In this uncomfortable state, they will be motivated to adjust their behaviors or beliefs to regain mental and emotional balance. When our beliefs, attitudes, and actions mesh, we feel congruent.
When they don't, we feel dissonance at some level—that is, we feel awkward, uncomfortable, upset, or nervous. In order to eliminate or reduce that tension, we will do everything possible to adjust our beliefs or rationalize our behavior, even if it means doing something we don't want to do.
Imagine that there is a big rubber band inside of you. When dissonance is present, the rubber band begins to stretch. As long as the dissonance exists, the band stretches tighter and tighter. You've got to take action before it reaches a breaking point and snaps.
The motivation to reduce the tension is what causes us to change; we will do everything in our power to get back in mental balance. We like to feel a level of consistency in our day to day actions and interactions. This harmony is the glue that holds everything together and helps us cope with the world and all the decisions we have to make.
The human brain needs to be right. It is hard for us to admit we are wrong. We are programmed to justify what we are doing is right and avoid taking responsibilities when things go wrong. It is easier for us to find ways to prove ourselves right (even when we are wrong) then to admit why we are wrong.
Even when backed into a corner or shown evidence that proves we are wrong, we tend to not change our reasoning or point of view. We will find reasons, proof, or social support why what we did was OK. We will start to believe our lies to ourselves, it couldn’t be our fault and we persuade ourselves why we were justified.
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