Episode 210 - Double Dissonance - Get People To Persuade Themselves
Release Date: 10/18/2017
Persuasive Room Blueprint - Optimize Setup for Influence
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Unlock Visual Influence: Master the Perfect Room for Persuasion! In a world where first impressions seal deals and environments shape minds, creating the Perfect Persuasive Room isn't just smart – it's essential. As Brian Tracy says, success comes from controlling your environment. The Perfect Persuasive Room is intentionally arranging elements like seating, ceiling height, light, room temperature, and sound to prime subconscious responses, helping people become more receptive, focused, and aligned with your goals. Mastering the Perfect Persuasive Room starts with auditing your space –...
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The Blind Spot To Goals - The Science of Success
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Goal setting isn't just a feel-good exercise—it's the fuel that propels top performers to 10X their results. Mastering goal setting gives you the edge to influence outcomes, close deals faster, and skyrocket your personal and professional growth. As Brian Tracy teaches, success is no accident—it's the direct result of setting specific, actionable goals that drive relentless action. Without it, you're drifting; with it, you're unstoppable. But hold on—goal setting isn't all sunshine and rainbows. If mishandled, it can backfire, leading to burnout, bad shortcuts, and a narrow focus that...
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What Spam Teaches Us About Influence And Human Nature
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There is a free, billion-dollar persuasion laboratory running 24/7 that most influencers completely ignore - and it’s teaching the truth about human nature. Top persuaders don’t guess what works; they study what already moves millions of people every day. That laboratory is your spam folder. Once you understand the brutal psychological triggers spam exploits - and how to adapt them ethically - you will never struggle to get attention, build desire, or close deals again. This is how you influence, negotiate, and sell at the highest level. Spam exposes the raw buttons of human...
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The Hidden Reason Prospects Say “I’ll Think About It”
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There is one invisible enemy that destroys more sales, negotiations, and influence attempts than any objection, competitor, or recession combined. Top producers don’t suffer from it because they’ve learned to crush it. That enemy is Decision Fatigue—and once you understand and conquer it, you will influence faster, and negotiate better with less effort than ever before. Here’s the brutal truth: Decision Fatigue is the mental exhaustion that hits after making too many choices, causing your brain to slow down, avoid decisions, or pick the easiest option -like doing nothing at all. Your...
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The One Brain Glitch That’s Costing You Deals
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There is a hidden psychological trap that 99% of salespeople, negotiators, and leaders fall into every single day—and it is silently hurting your closes, your relationships, and your bank account. This one mental error is called the Fundamental Attribution Error (FAE), and once you master it you will never take rejection personally again and your income will explode. When you master the Fundamental Attribution Error you stop fighting people and start solving situations. You turn the “NO” into “YES.” Discover additional ways to how this hidden bias can be turned to...
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Rejection Proof - Resistance into Revenue
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If you want more YES in your life, there is ONLY ONE SKILL that separates the average from the top 1%, and the frustrated from the fulfilled. That skill? Mastering rejection, crushing resistance, and turning the pain of “NO” into rocket fuel for your success. Champions don’t fear rejection – they FEED on it. This isn’t theory. This is how you sell, influence, negotiate, and win in the real world – whether you’re closing a million-dollar contract, asking for the promotion, or getting your kids to clean their room. Master rejection and resistance and you master money, power,...
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Street Smarts Decoded - Influence Secrets the Books Don’t Teach
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Street smarts is the REAL currency—the raw, gut-level intelligence that turns weak negotiators into deal-closers, and average salespeople into legends. This isn’t theory. This is survival-level dominance—the kind that reads a room in 3 seconds, flips objections into yeses, and makes people beg to buy from you. Without it? You’re getting eaten alive. With it? You can increase your income, your influence, your LIFE. Street smarts defined: It’s your social IQ —reading people like a book, adapting in chaos, and making split-second moves that win. It’s not EQ. It’s not book smarts....
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Beat Prospect Procrastination - Close Deals Faster
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Let’s talk about the silent killer of sales, influence, and motivation: Inaction Inertia. This psychological trap is costing you deals, delaying decisions, and keeping your prospects stuck in neutral. Inaction Inertia happens when someone misses an opportunity and becomes less likely to act on similar ones later. It’s not just hesitation—it’s psychological sabotage. Studies show that when people pass on a good deal, they feel regret, and that regret makes them avoid future decisions to protect themselves from more disappointment. This isn’t just psychology—it’s persuasion...
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How Poker And Other Games Can Help Us Influence And Negotiate
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Poker - Your Secret Weapon to DOMINATE Influence & Negotiation Most people think poker is about luck or counting cards. WRONG. The game of poker is a masterclass in influence—reading people, and understanding human nature. If you can’t influence at the table, you’re getting crushed in the corporate world, sales calls, and life. Poker is influence training on steroids. Want to crush negotiations and close bigger deals? Discover tools and techniques that will help you become a power persuader.
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Cognitive Defusion for Smarter Decisions and Stronger Influence
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In today's fast-paced world, your mindset is the ultimate game-changer. It shapes how you respond to challenges, build meaningful connections, and influence others. But what if you could step back from the mental chatter that holds you back? Understanding cognitive defusion—a powerful psychological tool—can transform your inner dialogue, triggering increased motivation, and personal growth. It's not about suppressing thoughts; it's about mastering them to live more intentionally and effectively. Beyond personal benefits, cognitive defusion can be a secret weapon for influencing others. By...
info_outlineThe Theory of Cognitive Dissonance
Leon Festinger formulated the cognitive dissonance theory at Stanford University. He asserted, "When attitudes or beliefs conflict with our actions, we are uncomfortable and motivated to try to change." Festinger's theory sets the foundation for the Law of Dissonance.
The Law of Dissonance proves that people will naturally act in a manner that is consistent with their cognitions. What is a cognition? Our cognitions is a mental process that uses thoughts, beliefs, experiences, and past perceptions.
Basically that means when people behave in a manner that is inconsistent with these cognitions, (beliefs, thoughts or values) they find themselves in a state of discomfort. In this uncomfortable state, they will be motivated to adjust their behaviors or beliefs to regain mental and emotional balance. When our beliefs, attitudes, and actions mesh, we feel congruent.
When they don't, we feel dissonance at some level—that is, we feel awkward, uncomfortable, upset, or nervous. In order to eliminate or reduce that tension, we will do everything possible to adjust our beliefs or rationalize our behavior, even if it means doing something we don't want to do.
Imagine that there is a big rubber band inside of you. When dissonance is present, the rubber band begins to stretch. As long as the dissonance exists, the band stretches tighter and tighter. You've got to take action before it reaches a breaking point and snaps.
The motivation to reduce the tension is what causes us to change; we will do everything in our power to get back in mental balance. We like to feel a level of consistency in our day to day actions and interactions. This harmony is the glue that holds everything together and helps us cope with the world and all the decisions we have to make.
The human brain needs to be right. It is hard for us to admit we are wrong. We are programmed to justify what we are doing is right and avoid taking responsibilities when things go wrong. It is easier for us to find ways to prove ourselves right (even when we are wrong) then to admit why we are wrong.
Even when backed into a corner or shown evidence that proves we are wrong, we tend to not change our reasoning or point of view. We will find reasons, proof, or social support why what we did was OK. We will start to believe our lies to ourselves, it couldn’t be our fault and we persuade ourselves why we were justified.
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