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Time stamped show notes:

[00:47] Introduction to his Jonathan David Lewis and his book.   

[02:42] To be a great marketer or influencer you have to be empathetic

[03:29] Research – 7 factors of business growth: there is no difference between a group of survivors in a mountain and entrepreneurs. Both are responding to a predictable disruption.

[04:10] One of the key  differences of those that are able to do well in hard circumstances and those who don’t, is your internal health as a team / the health of your relationships around you, which are built on empathy

[06:07] Our natural state when the pressure is up, is to hunker down and get scared

[6:19] Our predictable response to disruption is to go from fear to drift to inconsistency to savagery

[7:35] There is no morality at the top. When the pressure is on, we turn against each other, even though it’s not productive and it’s the worst thing that can happen.

[7:55] People need to collaborate with each other, instead of turning against each other to deal with disruption better.

[08:32] Nothing of merit was ever achieved alone

[08:44] Scarcity is real, but not as much as people think. We have the capacity to create overabundance.

[13:55] Success is self-lessness.

[14:11] Humility, the ability to listen is what’s helped the achievers in this world success  

[15:02] People at their core are not selfless, they’re selfish. Working together takes work.  

[15:38] The reason capitalism has created more wealth and abundance is because it is build on checks and balances, which is built on an understanding that we are selfish.

[19:05] Game theory – stag hunt. You both have to make the same choice to get the maximum points.  

[19:48] People know that they will at least get something if they act selfishly, this leads to mediocrity.

[21:58] How to put an incentive in place: (1) give people a purpose – purpose puts you beyond yourself.

[25:44] (1) Admit, (2) submit, (3) commit.  

[29:20] Identify purpose to get team to rally around the idea of “we”.

[29:45] Purpose is not enough, you have to focus.  

[30:20] Ask: what does my customer need? How can I service my customer?  

[30:32] Where purpose and focus overlap is where monetization occurs.

[35:56] Language determines how you think.  

[37:56] If you want to take part in the making of the new world you need to learn how to persuade, sell an idea, etc.  

[38:46] Business concepts: (1) Getting things done. Get weird. Get awkward.

[41:15] His business is built on having awkward conversations in the right way.  

[43:10] He wants to be a blessing. Beginning with the people at his company.  

 

 

Three key points:

 

  1. People need to collaborate with each other, instead of turning against each other to deal with disruption better. Success is self-lessness.
  2. People know that they will at least get something if they act selfishly, this leads to mediocrity.
  3. Where purpose and focus overlap is where monetization occurs.

 

Resources mentioned/Links:

 

Brand Versus Wild – Jonathan David Lewis book

Man’s Search for Meaning – Viktor Frankl book

Tribal Leadership – Dave Logan book

Getting Naked – Patrick Lencioni book

 

Last question:

Wants more honesty about his business and team because branding and marketing is commoditized. Wants to find the magic and not the logic in marketing. He needs perspective.Leave a review of his book. Contact him through Twitter and share your perspective.