89 - How to fly like a Celebrity Chef
Secret Sauce - The Restaurant Marketing Podcast
Release Date: 07/18/2018
169 - 7 most common Restaurant Marketing mistakes (Take 2!)
Secret Sauce - The Restaurant Marketing Podcast
This restaurant marketing podcast looks at the 7 most common mistakes Restaurant owners and their marketers make. Many are easy to avoid so have a listen and learn what you can do to increase your chances of finding new customers and turning them into repeat customers! Are you making these restaurant marketing mistakes? The restaurant industry is tougher than ever, so you need to be bringing your A game to every part of the Restaurant game to increase Restaurant Profitability. You don't want to have the best restaurant that no one has ever heard of! Don't forget to check out our...
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168 - Restaurant Marketing Trends for 2023 Part III
Secret Sauce - The Restaurant Marketing Podcast
We look at the big Restaurant Marketing Trends in 2023 and how you can use them to increase profitability in your Restaurant. How will AI change the Restaurant Industry - this will make a big difference for some Restaurants. Lastly, pricing. This will be make or break for some Restaurants so you need to get it right. We discuss the changes occurring and how you should think about the problem. All this and more to give you ideas on how to increase the profitability in your Restaurant this year. 2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but...
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167 - Restaurant Trends 2023 for Restaurant Profitability
Secret Sauce - The Restaurant Marketing Podcast
We look at the big Restaurant Trends in 2023 and how you can use them to increase profitability in your Restaurant. We discuss - How smart Restaurants will be addressing labor shortages - a couple of really interesting ways to optimize your labor. Targeting customer demographics to improve marketing success and profitability. Restaurant micro niching. All this and more to give you ideas on how to increase the profitability in your Restaurant this year. 2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with...
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166 - Restaurant Trends for 2023
Secret Sauce - The Restaurant Marketing Podcast
We look at the big trends across technology, the economy, competition, and consumers to see how they will impact your Restaurant. This episode looks at consumer preferences and Restaurant Delivery. Because of COVID, delivery has been a big influence on Restaurant profitability. What will happen in 2023 and how can you make it profitable? 2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences. Have a listen and see how this will affect your Restaurant. Don't...
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165 - Restaurant Marketing Tips for Restaurant Profitability
Secret Sauce - The Restaurant Marketing Podcast
We continue our 2 part episode on Restaurant Marketing ideas that we seeing working now. A lot has changed, so you need to be thinking about pricing, profitability and product to get the most of your marketing campaigns. The biggest mistake we see with Restaurants and their marketing is..... Not Marketing. Have a listen to this podcast to learn how you can run some successful marketing campaigns to grow your Restaurant. Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common...
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164 - Restaurant marketing ideas that are working now.
Secret Sauce - The Restaurant Marketing Podcast
As the world emerges from COVID-19 and goes into a high inflationary environment we look at the essential things that you can do to increase customers in your restaurant and increase your profitability. Restaurants are still closing down - caused by hiring difficulties, wages and cost pressures, and declining dining in, so your marketing needs to be on point. We discuss what we see working for Restaurants now, and how you can increase revenue and more importantly, increase profitability. Have a listen to the podcast and let us know what you see as working, Don't forget to check out our free...
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163 - Restaurant hiring ideas
Secret Sauce - The Restaurant Marketing Podcast
Hiring for restaurants is the number 1 problem for so many restaurants around the world right now. We cover some of what we see working for our customers and some of the ways that you can do more with less to make do with the staff that you have. Not an easy problem to solve, but these ideas should definitely help. Don't forget to check out our free . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more...
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162 - Restaurant Trends for 2022 Part 2
Secret Sauce - The Restaurant Marketing Podcast
This is Part 2 of our Restaurant Trends for 2022 podcast series.
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161 - Restaurant Trends for 2022
Secret Sauce - The Restaurant Marketing Podcast
We discuss the macro economic trends, trends in technology, trends for customers and the trends within your team to discover the most important trends will be.
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160 - Managing the Great Resignation in your Restaurant
Secret Sauce - The Restaurant Marketing Podcast
What is the "Great Resignation"?
info_outlineMany small Restaurants use Credit Cards to pay for a lot of bills. With some really simple changes, you can make a really big difference in the kind of travel that you can take.
We talk to Steve Hui from I Fly Flat. This is something that we do a pretty good job of, and I was able to get an upgrade to Business Class last year for our family as we flew from Melbourne to Singapore in December last year. This was an Epic experience flying Business Class with Qantas.
Steve discusses a range of tactics that you can use fly in style around the world, just by changing some purchasing habits and maybe just even changing your credit cards.
Travel is a really important part of life, I think. Experiencing different places, different cultures.
To pick the right card, you want to match it to your suppliers. We talk credit card surcharges and some ways that you can negotiate down the credit card surcharge with some of your suppliers.
Not many small business owners are doing this, but it can be a great way to start travelling, or to start travelling in style.
We look at a way that you can increase the points that you get from making payments to the government, which can make a really big difference in your points balance.
We talk about the experience as a Qantas Gold customer, which gives access to Lounges around the world. Grab a quick shower in between flights and some complimentary food and drinks before your next adventure.
The kids loved the upgrade to Qantas Business Class.
Important point - make sure that are paying off the credit card balance each month so that you are avoiding the expensive credit card interest.
** Update **
As we having been flying around the world seeing customers and studying Restaurant marketing, I have managed to make Platinum, which give you access to the First Class Lounge. OMG! These are epic. Definitely something to think about. Woo Hoo!
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Our BHAG is to make a meaningful difference in Restaurant Owners lives. Hopefully this will help inspire to start planning towards taking your next holiday. If it does, please send us a photo of you on holidays. We would really appreciate it.
For more information on this podcast, check out our show notes.
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For Free Tools to build your Restaurant business, check out our free tools page. We've helped restaurants around the world build the Restaurant that they always wanted with our tools. Our free booking tool has taken over $25,000,000 in seats booked.