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What is Repurposing Content Strategy?

Making Waves at C-Level

Release Date: 03/05/2019

Bloom Mary Jane with Scott McDowell show art Bloom Mary Jane with Scott McDowell

Making Waves at C-Level

The Founder of Bloom Mary Jane is Scott McDowell better known as Strategic Scott on social media. He is a Maryland native who relocated to Colorado in 2016 after spending almost a decade in NYC working in the music industry. Upon arrival in Colorado Scott launched Strategic Leverage, LLC a boutique marketing agency. Strategic Leverage has a very niche focus on vendor booth immersive activations, event sponsorships, VIP product placement, and content creation.

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Twin Flame CBD Tea with Amada Sizemore show art Twin Flame CBD Tea with Amada Sizemore

Making Waves at C-Level

Amanda Sizemore is the owner at Twin Flame Tea. She founded the company almost two years ago. The idea came to her one afternoon walking through a farmer’s market with her significant other. She was craving an organic iced tea with real herbs. A tea with beautiful hand blended leaves, not the fanning’s you usually find at the grocery store. This craving led to her curiosity of starting what she didn’t know would become an amazing adventure.

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Who's In Your Room? with Dr. Ivan Misner show art Who's In Your Room? with Dr. Ivan Misner

Making Waves at C-Level

In this episode of "Making Waves at C-Level" we hear from Dr. Ivan Misner.  He is the founder of BNI and a very smart man who has built a large company and helped many other people find success through the connections they make in business.

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Growing A Business In The Pandemic show art Growing A Business In The Pandemic

Making Waves at C-Level

Episode 629 is an interview with Jon Kazarian, CEO and Founder of Accelevents.  He has a great story of growing Accelevents during the pandemic and shares a lot advice for business leaders on how to pivot and grow.

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Growing Through Acquisition with Ryan Snow show art Growing Through Acquisition with Ryan Snow

Making Waves at C-Level

Episode 628 looks at how small and mid-sized companies can grow through acquisition like the big companies.  In this conversation, Ryan Snow shares his experience in helping entrepreneurs scale their companies. 

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Groundswell Marketing with Scott Martin show art Groundswell Marketing with Scott Martin

Making Waves at C-Level

In this episode of "Making Waves at C-Level" the conversation goes deep into marketing, culture, growth-hacks, etc...   Scott Martin is an expert in branding, marketing, and strategy.  He shares his insights in this candid conversation with Making Waves host, Thom Singer.

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The Know, Like, and Trust Factor with Ray Abram show art The Know, Like, and Trust Factor with Ray Abram

Making Waves at C-Level

Thom Singer sits down with Ray Abram to talk about networking, career advancement, human connection, and success in this episode of "Making Waves at C-Level".

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Communicating Value with Beth Mund show art Communicating Value with Beth Mund

Making Waves at C-Level

This episode was originally recorded for the "Webinar Talk Show".  The conversation is a powerful chat and Thom Singer knew he had to share it here with the "Making Waves at C-Level".

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Cannabis Dispensary Franchising with Chelsea Mulligan show art Cannabis Dispensary Franchising with Chelsea Mulligan

Making Waves at C-Level

In this episode we talk with the co-founder of one of the first Cannabis Dispensary Franchise companies.  The Open Dor is a new company that is helping Cannabis Entrepreneurs open up stores across several states, and reduce the first time business owner mistakes.  Will Chelsea Mulligan become the Ray Kroc of Cannabis?  Maybe.  

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Know Your Because in 2021 with Gerry O'Brion show art Know Your Because in 2021 with Gerry O'Brion

Making Waves at C-Level

This episode was originally recorded for the "Digital Enterprise Society Podcast".  It is an interview with Gerry O'Brion from What Big Brands Know.  Gerry is a friend of Thom Singer's and and expert in marketing strategy for companies of all sizes.  

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More Episodes
All businesses should be creating some sort of content marketing. In the age of the internet, content has become more necessary than ever in history.  But dropping a blog post onto your website and hoping for millions of views is not realistic.
 
So what is a entrepreneur or business leader to do?  In episode 438 Jill Schiefelbein and Thom Singer talk about how to repurpose content.  Jill has lived this...and she found ways to create real results.  She has millions of YouTube views, but didn't stop there.  She turned her video strategy into paying clients, syndication offers, and a collaboration with Entrepreneur Magazine.
 
Listen to this episode for actionable strategy on how to take a single piece of content and turn it in dozens of different digital touch points across the web.
 
About Jill Schiefelbein
 
University faculty-turned-entrepreneur, Jill Schiefelbein is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to provide counter-terrorism messaging strategies to the military, and was a pioneer in the digital education space, creating an office serving 60,000 students and—with no staff or operational budget—adding $1M in revenue in its first year. 

Today, Jill resides in New York City and runs The Dynamic Communicator®, providing custom communication training and strategies for her clients—through workshops, keynote 438
speaking, consulting, and virtual training.
 
She’s helped clients all over the spectrum learn dynamic communication skills: from Boomers, to Millennials, to Generation Z, from Fortune 500 companies, non-profit organizations, and even some reluctant professional athletes. 
She's a VIP contributor to Entrepreneur, and a livestream video personality. She has a syndicated YouTube channel that teaches communication skills and reaches thousands each week. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business, is in bookstores around the country.