loader from loading.io

What is Repurposing Content Strategy?

Making Waves at C-Level

Release Date: 03/05/2019

Save Your Company Money with Lance Spracklen of Schooley Mitchell show art Save Your Company Money with Lance Spracklen of Schooley Mitchell

Making Waves at C-Level

On this episode Thom Singer sits down with Lance Spracklen of Schooley Mitchell to talk about ways to save a company money. Things like credit card processing, telecommunications, waste disposal, etc... are filled with secret fees and charges.  Schooley Mitchell specializes in discovering ways to keep more money.  And they do it via 40 years of experience, and no cost to the company. 

info_outline
Has Sales Gotten Lazy?  Interview with Jake Dunlap from Skaled show art Has Sales Gotten Lazy? Interview with Jake Dunlap from Skaled

Making Waves at C-Level

On this episode of "Making Waves at C-Level" (formerly the "Cool Things Entrepreneurs Do" podcast), Thom Singer sits down with Jake Dunlap from Skaled to talk about business, sales, and the future.  Has sales gotten lazy?  Jake thinks at many companies they have drifted into the easy path.  Sales takes work and you cannot scale without systems and the right strategies.

info_outline
LinkedIn for Executives with Matt Scherer show art LinkedIn for Executives with Matt Scherer

Making Waves at C-Level

Thom Singer sat down for a chat with LinkedIn consultant D Matt Scherer to discuss the ins and outs of setting up a profile and using posts, likes, comments and shares as a way to get noticed in your industry and stand out as a thought leader.

info_outline
Lessons Learned at NASA with Mike Ciannilli show art Lessons Learned at NASA with Mike Ciannilli

Making Waves at C-Level

Episode 582 was originally recorded as part of the "Webinar Talk Show" that is hosted by Thom Singer and Eliz Greene.  This interview with Mike Ciannilli was so engaging, that Thom knew it had to be shared with the "Making Waves at C-Level" audience.  

info_outline
Networking and Personal Branding for C-Suite Executives show art Networking and Personal Branding for C-Suite Executives

Making Waves at C-Level

For this episode, Thom turned to his friend Marny Lifshen.  Together they co-authored "Some Assembly Required: A Networking Guide for Women", and have been friends for over 25 years.  Marny has consulted with hundreds of companies and law firms and brings hands on research to the topics of networking and personal branding.

info_outline
Why Great Sales Talent Matters show art Why Great Sales Talent Matters

Making Waves at C-Level

In episode 580 of "Making Waves at C-Level" (formerly the "Cool Things Entrepreneurs Do" podcast) we talk sales with Mark Hunter, The Sales Hunter.  Mark has just released a new book "A Mind for Sales" (which you can buy on Amazon).

info_outline
7 Tips To Make Waves In Your Career show art 7 Tips To Make Waves In Your Career

Making Waves at C-Level

In this episode Thom Singer talks about the best tips he has for anyone in business to make waves and succeed.  There is a lot of crazy things happening in the world, everyone can use a little motivation to make sure they are leading their team (or themselves) toward more success.

info_outline
Tips For Staying Connected show art Tips For Staying Connected

Making Waves at C-Level

What if you competitors are doing a great job of keeping in touch with clients and prospects during this crazy time of work from home, quarantine, and no in-person meetings (remember, their prospects are YOUR customers).  If they do this well, and your team is waiting for the phone to ring, then they will have the advantage for short term and long term sales.

info_outline
Networking and the Gym of Humanity with Bill Leake show art Networking and the Gym of Humanity with Bill Leake

Making Waves at C-Level

In this episode of "Making Waves at C-Level" (formerly "Cool Things Entrepreneurs Do") Thom Singer sits down for a chat with his friend Bill Leake from Apogee Results.  In this interview Bill shares his journey from consulting, to software, to being the CEO of a firm that helps clients get found.  Along the way they talk about why executives should be engaged in their communities, and how to network up and down and across career levels.

info_outline
Passion Hustle and Drive with Bobby Marhamat show art Passion Hustle and Drive with Bobby Marhamat

Making Waves at C-Level

Episode 576 of "Making Waves at C-Level" (formerly "Cool Things Entrepreneurs Do") is a interview with Bobby Marhamat.  He is the CEO of Radiant and an experienced business leader.  He shares his journey in business and leadership.  The tag line in the banner of his LinkedIn profile reads "If you are not making waves, you are not kicking hard enough".... so that alone makes him the perfect guest for the show.

info_outline
 
More Episodes
All businesses should be creating some sort of content marketing. In the age of the internet, content has become more necessary than ever in history.  But dropping a blog post onto your website and hoping for millions of views is not realistic.
 
So what is a entrepreneur or business leader to do?  In episode 438 Jill Schiefelbein and Thom Singer talk about how to repurpose content.  Jill has lived this...and she found ways to create real results.  She has millions of YouTube views, but didn't stop there.  She turned her video strategy into paying clients, syndication offers, and a collaboration with Entrepreneur Magazine.
 
Listen to this episode for actionable strategy on how to take a single piece of content and turn it in dozens of different digital touch points across the web.
 
About Jill Schiefelbein
 
University faculty-turned-entrepreneur, Jill Schiefelbein is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to provide counter-terrorism messaging strategies to the military, and was a pioneer in the digital education space, creating an office serving 60,000 students and—with no staff or operational budget—adding $1M in revenue in its first year. 

Today, Jill resides in New York City and runs The Dynamic Communicator®, providing custom communication training and strategies for her clients—through workshops, keynote 438
speaking, consulting, and virtual training.
 
She’s helped clients all over the spectrum learn dynamic communication skills: from Boomers, to Millennials, to Generation Z, from Fortune 500 companies, non-profit organizations, and even some reluctant professional athletes. 
She's a VIP contributor to Entrepreneur, and a livestream video personality. She has a syndicated YouTube channel that teaches communication skills and reaches thousands each week. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business, is in bookstores around the country.