399 - Dont Just Set Goals, Solve Problems: A Better Way to Plan for 2026
Podiatry Legends Podcast
In this final episode of my four-part December solo series, I share why traditional goal-setting often fails podiatry business owners and what to do instead. If you’ve ever set goals in December only to forget them by February, you’re not alone. The problem isn’t always motivation; it’s that most goals are too vague, too shallow, or completely disconnected from the real issues holding you back. Rather than chasing surface-level growth targets, I encourage you to shift to problem-first thinking. Because while a goal gives you direction, a problem gives you focus. When you start solving...
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398 - Designing A Better Work Week
Podiatry Legends Podcast
Small Changes that Make A Big Impact As podiatrists, we’re often guilty of letting the week run us, rather than intentionally designing our schedules to work for us. Patients pile in, admin creeps into every gap, and before we know it, another week (or year) has flown by in a blur. In this solo episode, I discuss why so many podiatry business owners feel overworked and scattered, and how a few small changes can transform your weekly rhythm, energy, and impact. The main culprits behind a chaotic week? Overcommitment – Saying yes to everything, leaving no time to breathe Lack of...
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397 - Reignite Your Why Rediscovering Purpose in Podiatry Before the New Year
Podiatry Legends Podcast
As 2025 winds down, now’s the perfect time to pause and ask yourself one powerful question: Why did I get into podiatry in the first place? In this episode of the Podiatry Legends Podcast, I invite you to step back from the day-to-day and reconnect with the deeper why behind your work. Because when your podiatry business starts to feel heavy, uninspired, or off-track, it’s rarely a patient problem, staffing issue or business problem; it’s usually a purpose problem. Before You Launch Into 2026... If you rush into the new year without reconnecting to your purpose, you’ll likely...
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396 - Embracing the Plateau: What to Do When Growth Stalls in Your Podiatry Practice or Career
Podiatry Legends Podcast
Every podiatrist hits a plateau at some point in their career; when growth stalls, motivation dips, and business feels flat. But a plateau isn’t failure; it is feedback. In this short solo episode, I share how to shift your mindset, avoid impulsive changes, and use a plateau as an opportunity to reset, refocus, and rebuild momentum. I also explore three types of plateaus, REVENUE, MOTIVATION & TEAM, and offer strategies to overcome each one. If you’re ready to move from “stuck” to strategic, this one’s for you. Are you looking for a one-on-one business coach? A business owner I...
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395 - The Social Media Blueprint for Podiatrists with Paul Macaulay
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I talk with Paul Macaulay, better known online as Paul the Podiatrist. Paul is a UK-trained musculoskeletal podiatrist now living and practising in Singapore, and over the past three years, he has built an impressive 500,000+ followers across Instagram, TikTok and YouTube. If you’re sitting on the sidelines thinking “social media isn’t for me,” Paul’s story will change the way you look at marketing forever. Content creation isn’t about becoming an influencer; it’s about building trust, attracting ideal patients, and...
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394 - The Mindset Every Successful Podiatrist Needs in 2026 with Dr Peter Wishnie
Podiatry Legends Podcast
This week I’m joined by long-time friend, podiatrist, and business coach . Peter and I have known each other for more than a decade, and although we technically work in the same space, we’ve never competed. Instead, we’ve worked alongside each other with an abundance mindset because when you understand your strengths, your ideal clients, and your purpose, there’s more than enough opportunity to go around. In this episode, we unpack the massive difference between scarcity and abundance, and why so many podiatrists unknowingly sabotage themselves with old beliefs about money,...
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393 - The Global Rise of the Foot Ankle Show and What to Expect in 2026
Podiatry Legends Podcast
In this episode, I catch up with Tony Gavin, founder of the Foot & Ankle Show, a conference that has rapidly become one of the most dynamic podiatry events in the world. We talk about: How the show pivoted during COVID and what we learned. Why the “one big room” format works so well and why everyone loves it. The rapid growth leading into 2026. The numbers keep getting bigger. We know have an international audience flying in. Why continuous improvement is the show’s driving force. 2026 is going to be the best show ever. The...
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392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone
Podiatry Legends Podcast
Healthy Practitioner, Healthy Business: The Future of Podiatry Practice Running a podiatry clinic shouldn’t come at the expense of your health, happiness, or home life. Yet far too many practitioners are running on empty, juggling long hours, heavy patient loads, and the constant pressure to keep their businesses afloat. In this week’s episode of the Podiatry Legends Podcast, I spoke with Daniel Monteleone, the owner of in Geelong, Victoria. Daniel’s outlook is refreshing: he’s built a business model that values wellbeing just as much as revenue, proving that a healthy...
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391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson
Podiatry Legends Podcast
This week, we explore how divorce, drink-driving offences, and defamation can cripple a career or clinic if not handled properly, and why most people react far too late. My guest, Tad Nelson, a criminal defence lawyer and “Super Lawyer” from Galveston County, Texas, who brings more than three decades of courtroom experience, plus a master’s degree in forensic toxicology, to our conversation. Tad has seen the best and worst of human behaviour, and his insights apply directly to business owners navigating legal, personal, or reputation challenges. Tad explains the importance of acting...
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390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney
Podiatry Legends Podcast
This week, I’m joined again by Dr Patrick McEneaney, DPM from . Patrick shares how he’s grown to 16 clinics by hiring intentionally, tracking the right metrics, and knowing when to consolidate. We talk about the lessons of leadership, the art of delegation, and why cultural alignment is the real key to long-term success. Five Big Takeaways Numbers tell the truth. Always track performance and retention. Hire for attitude, not just skill. You can train techniques, not culture. Growth requires letting go of ego. Make decisions based on data. Consolidation isn’t failure;...
info_outlineIf you want to have a long and prosperous career in podiatry, you've got to love what you do each day, and my guest, UK based Podiatrist, Clifton Bradeley does exactly that.
Clifton runs a podiatry business called Sub-4, but previous to this he was a world-class middle-distance runner representing both England and Great Britain and in 1985 he was the first person to run the mile in under 4 mins, indoors on English soil.
His time was 3:57:88, and he was on track to compete at the 1988 Olympics until his career came to an end due to injury, but it's this injury that steered Clifton towards a podiatry career.
On this episode we discuss:
1:30 - The importance of listening: If you give yourself time to listen to someone else's story you'll learn that everybody has something interesting to say.
2:45 - His biggest career mistake that cost him 150,000 pounds, but also taught him some valuable lessons.
"Never be afraid to pull the plug and say, it failed".
5:25 - Benefits of closing a business when it's failing.
When you have a few consecutive years of success, when you're in the flow, or on a roll, you think you're indestructible, and this is when you need to keep your ego in check.
"If anyone says to you there are successful all the time they are lying".
7:00 - Why failure can be a good and bad thing. Everything cannot be successful all of the time, it's part of life.
If you've got a product or service in the right area that people need and want, and you have the business systems in place and you're the right person for the job, you will succeed. But if you're backing a donkey it doesn't matter how good you are; you will fail. You need to know how to identify the donkey and do it early.
11:35 - The benefits of a customer-focused business.
13:20 - SUB-4: The brand itself is everything, we protect the brand, and we promote the brand. Each year we spend money on exhibition space to promote the SUB-4 brand and business. This year we'll spend 10,000 pounds, but in previous years we have spent more than 100,000 pounds.
18:45 - Attitude of gratitude
22:30 - How his athletic career has helped his business success. It's all about dedication.
25:30 - His decision to take up a scholarship at Iowa State University
28:30 - Flying to new New York City for Podiatry Treatment.
Even though his first pair of orthotics were completely wrong and caused more problems, it did lead to an interest in the biomechanical assessment process and his interest in podiatry.
29:35 - Finding his passion:
Once his career began, and after talking to a few runners as patients, it didn't take Clifton long to find his home and where he felt most comfortable in podiatry.
Clifton quickly worked out he spoke their language, and it's important to be passionate about what you're doing every day.
33:10 - Personal and Professional Growth:
You're going to get bored if you're not challenging yourself to be better. As human beings curiosity drives us, and if you're doing the same thing every day and have no passion for improving, life and work will be boring.
34:30 - Being honest with patients when you're not sure what is causing their problem.
"Be honest with patients, they're not stupid, and they deserve respect".
37:25 - Aim to get control of your resources. Have a goal to buy your building and set up your lab. The more resources you control, the more power you have over your future.
38:30 - An excellent question to ask yourself is, What's Next? Before you end one project, you should already be preparing for his next step.
39:05 - Money will come if you keep reinvesting back into your business.
What type of business do you want to have?
Do you want a lifestyle business where you work as a solo practitioner, or do you want a company where you employ others and possibly have multiple locations?
Being a solo practitioner has its benefits, and your goal should be to keep your expenses low. The fewer costs you have, the more money you save. A company, on the other hand, you need to pay yourself a set salary, and for the next few years, you need to reinvest the rest.
If you set up your business with a company mindset you've got to be continually progressing and growing, however, a lifestyle business can stay static much longer, but you also don't make money when you have holidays.
If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at
You can also email Clifton Bradeley directly at clifton@sub-4.co.uk and visit his website Sub-4.
LIVERPOOL Workshop October 10th 2019
If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need to visit the OSGO WEBSITE to get your tickets. Tickets.
Podiatry Legends Facebook Page
I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.
If you enjoyed this episode you might also enjoy:
Episode 010: Andrew Schneider Running A Successful Solo Practice
Podcast Reviews
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Most Recent Review
Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019