345 - Top Five Books for Christmas
Podiatry Legends Podcast
On this episode, I am joined by Carly O'Donoghue. We highlight five books that we believe everyone should own, and if you don't, they should be on your Christmas List. These books would also be perfect for team members, friends and family. Book 1: Untamed - "The only thing that was ever wrong with me was my belief that there was something wrong with me." Book 2: The Courage to Be Disliked - Book 3: Nedd Brockman Showing Up - Book 4: The 12 Week Year - Book 5: The One Thing - If you find this video interesting, please share it with your friends, give it a thumbs up, and subscribe to...
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344 - Jo Shapter Unknowingly Inspiring Others
Podiatry Legends Podcast
Jo Schapter’s journey into the world of podiatry wasn’t a straightforward one. She didn’t begin with a clear path; instead, her story unfolded in ways she never anticipated. From her beginnings in sports science to an unexpected detour into beauty and foot care, Jo's story is a testament to the power of following one's curiosity and passion. Jo’s story is a reminder that we don’t always have to have everything figured out. Sometimes, the best journeys begin when we are willing to explore unfamiliar territories. For Jo, this exploration led to podiatry — a profession she...
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343 - Podiatry in Mauritius with Usama Anwar and Zahra Chouthy
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, host Tyson Franklin interviews Usama Anwar and Zahra Chouthy, owners of Podiatry For All in Mauritius. They discuss their unique journey from the UK to Mauritius, highlighting the challenges and rewards of practising podiatry in a country with limited services. The conversation covers cultural insights, the importance of educating doctors and the local population about podiatry, and their personal stories and experiences, making this episode both informative and heartwarming. More detailed notes can be found on the Podiatry Legends Podcast...
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342 - Upcoming Podiatry Marketing Masterclass in LIVERPOOL
Podiatry Legends Podcast
In this episode, host Tyson E. Franklin switches seats as Jonathan Small interviews him about his upcoming Podiatry Marketing Masterclass in Liverpool. Scheduled the day before the renowned Foot & Ankle Show, this hands-on workshop promises to be bigger and better than ever, building on insights gained over years of coaching and experience. The conversation covers why effective marketing is essential for podiatrists, how marketing can bring in patients you love treating, and the dangers of relying solely on word-of-mouth. Tyson also teases exciting elements of the workshop,...
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341 - From Equine Podiatry to Podiatry for Humans with Natalie Kitchener
Podiatry Legends Podcast
This episode is particularly beneficial for podiatrists considering co-ownership or seeking inspiration in their professional journey. This week, Tyson Franklin interviews Natalie Kitchener, co-owner of Feet & Motion in Horsham, West Sussex. Natalie shares her rapid journey from graduating from Brighton University in 2022 to co-owning a successful podiatry practice in 2023. She discusses her unique path into podiatry from equine podiatry, her mentorship experiences, and the advantages of being a mature student. The conversation covers the growth of Natalie's clinic, the benefits...
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340 - SEO Secrets for Podiatrists with Copywriter Rachel Bray
Podiatry Legends Podcast
In the competitive world of podiatry, having a well-designed website isn't enough. To truly stand out and attract the right patients, podiatrists must understand the power of Search Engine Optimisation (SEO) and regularly update their website content. In this episode, Tyson E Franklin talks with professional copywriter Rachel Bray to explore how podiatrists can improve their online presence and become more SEO-savvy. We discuss: Why regular website updates are crucial. The importance of targeted content. How SEO and content writing go hand in hand. The difference between...
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339 - Building a Disaster Folder: Essential Preparation for Business Owners
Podiatry Legends Podcast
In this solo episode of the Podiatry Legends Podcast, Tyson Franklin highlights the often-overlooked necessity of creating a disaster folder for businesses. He discusses the importance of having a detailed plan for potential disasters, emphasising the need for team members to know their roles and procedures in various crisis scenarios. From natural disasters to technical failures and unexpected staff issues, Tyson provides extensive examples and practical advice to ensure businesses are well-prepared for any unforeseen events. He also shares his personal experiences and additional tips on...
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338 - Shaping the Future of Podiatry with Kyle Richardson
Podiatry Legends Podcast
In this episode, Tyson E Franklin sits down with Kyle Richardson, a leading podiatrist in Cairns, Queensland, and owner of FNQ Podiatry & Orthotics. Kyle shares his journey from a passionate young athlete with a keen interest in health and biomechanics to a successful podiatrist managing a thriving practice. They discuss the evolution of the podiatry profession, the challenges and rewards of working in regional areas, and Kyle’s dedication to elevating the next generation of podiatrists. Kyle emphasises the need for new graduates to seek quality mentorship, be curious, and work hard to...
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337 - The Worthy Rival with Richard Chasen
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, host Tyson E Franklin speaks with recurring guest Richard Chasen from the Lower Limb Clinic in Melbourne. They explore the importance of viewing fellow podiatrists as 'worthy rivals' rather than competitors, emphasising collaboration and mutual support within the profession. The discussion touches on the necessity of sharing knowledge and resources, mentoring, and creating a positive environment both in-person and online for the advancement of podiatry. They also highlight practical strategies such as making small gestures to enhance patient...
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336 - Dave James is An Irritatingly Good Speaker
Podiatry Legends Podcast
On this episode of the Podiatry Legends Podcast, podcast host Tyson E Franklin talks with UK podiatrist and irritatingly good speaker Dave James to explore the art of authentic public speaking and effective communication for healthcare professionals. Dave shares his personal journey, highlights the emotional impact of storytelling, and offers practical tips on connecting with your audience while staying true to oneself. They discuss the power of feedback, presentation adaptability, and storytelling's significance in building meaningful connections with patients. Whether you're an...
info_outlineLife should make you happy, and that includes your podiatry business. This is the motto of Jill Woods, the owner of Practice Momentum, and I was fortunate enough to catch up with Jill, in person, on a recent visit to Canberra.
Jill Woods was a UK based podiatrist, and after marrying her husband, who was in the military, she realised the possibility of owning a traditional bricks and mortar podiatry business was no longer an option because they were never sure where they'd be posted next.
Some people would look at this as a massive roadblock to their podiatry career, but Jill has used it to pivot into a whole new career of helping other podiatrists and other professionals in the health industry.
On this episode we discuss:
- Why mature-aged students studying podiatry brings such diversity and experience to the profession.
- Her marketing and entrepreneurial background before to starting Practice Momentum.
- Learning new skills out of necessity. Jill was an early adopter of Twitter and YouTube way back in 2006.
- What she learned living in Pakistan.
- The benefits of focusing on one new skill at a time. You don't need to become an expert.
- The power of niching down her coaching focus.
- Social Media
- What is Practice Momentum?
- The Sombrero Club - An Online Community Group.
- Helping podiatrists develop a happy practice. Adding a little bit of "Woodsiness".
"Marketing is so ethical because you have the skills people need. You're transforming lives and giving them back a quality of life".
- Selling is helping
- The power of the ripple effect. The impact we can have on people's lives.
- Why it's important to bring in your personality to your practice and to be uniquely you.
- Being authentic - Be you and run your business as you.
- Be happy in your business. You owe it to yourself
"Make the practice part of you to create an authentic culture in your business".
The Dream Patient
When you know your ideal patient, the dream patient, you need to target all your marketing to that one patient.
Your blog articles, website design and colours, the photos you use all need to have your dream patient in mind. If you target them, you will attract your dream patient.
Monday Morning Marketing Tip
Claim your Google My Business page and claim your Bing Places page and add engaging content on those two places.
Why BING? Bing uses Amazon's Alexa, so if you do not claim your business places page on BING, Alexa will not recommend you.
If you have any questions about this episode, please email me at or you can connect with Jill Woods at http://www.jillwoods.com/
WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW
Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.
In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.
This is why we're bringing Biomechanics and Business together in one 2-Day Workshop.
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