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020 - Jill Woods Building Practice Momentum

Podiatry Legends Podcast

Release Date: 05/09/2019

372 - Unlocking the Power of the Neurosensory Foot with Dr Emily Splichal show art 372 - Unlocking the Power of the Neurosensory Foot with Dr Emily Splichal

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, I sit down with Dr Emily Splichal to explore the neurosensory foot and how it’s revolutionising podiatric care. Emily shares her incredible transition from traditional surgery to functional, sensory-based podiatry, revealing powerful insights about the role of nerve stimulation, fascia, and patient empowerment. Whether you're a seasoned podiatrist or just curious about the future of foot health, this is one conversation you don't want to miss. "You don’t need to be barefoot all the time. You just need to wake up your feet every day."...

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371 - Biomechanics and the Future of Podiatry: Insights from Abid Ali show art 371 - Biomechanics and the Future of Podiatry: Insights from Abid Ali

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, I chat with Abid Ali, a musculoskeletal podiatrist from Coventry, UK, about his journey from the safety and predictability of the NHS to the unpredictability of private practice. Abid is the owner of the  and also runs .  Takeaway Points: Embrace biomechanics for better patient outcomes and a holistic approach. Mentorship is crucial for professional growth and avoiding common pitfalls. A successful practice depends on combining clinical skills with sound business knowledge. Innovation and keeping up with new treatment...

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370 - Managing Stress as a Podiatry Business Owner The Key to Avoiding Burnout show art 370 - Managing Stress as a Podiatry Business Owner The Key to Avoiding Burnout

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, Tyson Franklin dives deep into the crucial topic of managing stress as a podiatry business owner. As many podiatrists juggle patient care with the demands of running a practice, stress and burnout can quickly take a toll on both health and business performance. Tyson shares his personal experience and offers practical strategies to avoid burnout, including time management tips, the importance of work-life balance, and how to build a strong, supportive team. Whether you're struggling to manage your workload or simply looking for ways to...

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369 - VIMAZI Footwear with Simon Bartold show art 369 - VIMAZI Footwear with Simon Bartold

Podiatry Legends Podcast

In this week’s episode of the Podiatry Legends Podcast, Tyson Franklin sits down with Simon Bartold to explore the unique features of VIMAZI Footwear. Do we need another running shoe brand? Yes, we do! Learn about how VIMAZI's scientific approach to footwear design is revolutionising how we think about running shoes and helping athletes of all levels prevent injuries. VIMAZI Footwear is designed based on the physics of running, making it different from traditional shoe brands. To learn more about Vimazi footwear, visit  (There's an easter egg at the end of this episode, so make...

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368 - Point of Care Ultrasound with James Ferrie show art 368 - Point of Care Ultrasound with James Ferrie

Podiatry Legends Podcast

In this week's Podiatry Legends Podcast, I had the pleasure of sitting down with James Ferrie, a sports and musculoskeletal podiatrist from My Sports Podiatry in Docklands, Victoria, to discuss point-of-care ultrasound and its benefits for our patients.  Whether you're just starting out in practice or looking to enhance your existing clinic, this episode will give you the tools and knowledge to incorporate ultrasound into your diagnostic toolkit. Nine Key Takeaways from the Episode: Point-of-care ultrasound enhances diagnostic accuracy by providing real-time imaging of soft...

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367 - The Hidden Benefits of Buying an Existing Podiatry Practice with Jonathan Small show art 367 - The Hidden Benefits of Buying an Existing Podiatry Practice with Jonathan Small

Podiatry Legends Podcast

This episode of the Podiatry Legends Podcast discusses the often-overlooked benefits of buying an established podiatry business. Tyson Franklin and Jonathan Small explore why acquiring a practice could be a game-changing move for aspiring podiatrists. If you're interested in growing your career without the typical start-up headaches, this episode offers practical advice on how to make a successful transition into practice ownership. Ten Key Takeaways from the Episode Buying an established practice gives you immediate cash flow. Systems for patient management, billing, and operations are...

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366 - Why Semi-Custom Orthotics Could Be Your Practices Secret Weapon with Steve Jackson show art 366 - Why Semi-Custom Orthotics Could Be Your Practices Secret Weapon with Steve Jackson

Podiatry Legends Podcast

Have you ever wondered if semi-custom orthotics could improve your practice? In this week's episode of the Podiatry Legends Podcast, I chat with MSK Podiatrist Steve Jackson from Western Australia about the benefits of shifting from custom to semi-custom foot orthotics. Steve shares how this shift has revolutionised his practice and patient care, leading to quicker treatment times, better results, and an overall more efficient workflow. Don’t miss out on these game-changing insights and learn why semi-custom orthotics could be your secret weapon.  If you have any questions about this...

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365 - The Truth Behind Starting Your Own Podiatry Business with Lucinda Mercer show art 365 - The Truth Behind Starting Your Own Podiatry Business with Lucinda Mercer

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, Tyson Franklin sits down with Lucinda Mercer, owner of Poized Podiatry in the UK. Lucinda shares her inspiring journey from the NHS to launching her own practice and how she found success in musculoskeletal podiatry. Learn how Lucinda navigated the challenges of starting a business, including financial hurdles and the importance of systems and self-care. If you’re thinking about opening your own podiatry practice, this conversation is for you! If you have any questions about this episode or want to contact me, please email me at . ...

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364 - The Benefits of Being A Fit and Health Podiatrist with Zain Hussain show art 364 - The Benefits of Being A Fit and Health Podiatrist with Zain Hussain

Podiatry Legends Podcast

In today’s episode, we dive into the benefits of staying fit and healthy as a podiatrist with special guest Zain Hussain. Zain, the owner of in the UK, talks about how his passion for fitness has shaped his career and enhanced his ability to care for his patients. Tune in to hear his insights on balancing health, fitness, and podiatry to achieve success both professionally and personally. Here are five reasons to listen to this episode: Inspiring Health and Fitness Journey – Zain Hussain shares his personal story of how fitness has shaped his podiatry career, offering valuable insights...

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363 - HR Demystified: A Guide to Covering Your Arse with Phoebe Kitto show art 363 - HR Demystified: A Guide to Covering Your Arse with Phoebe Kitto

Podiatry Legends Podcast

I never thought HR could be remotely interesting, BUT I can honestly say I was wrong. In today’s episode, I’m joined by HR expert Phoebe Kitto, owner of , to talk about the often misunderstood world of Human Resources. Most people think HR is boring, but after you listen to this episode, you will see how HR can be very exciting, and it can also cover your arse in so many areas of small business.  Phoebe explains that HR is not just about rules and compliance, but about creating a thriving, high-performing team. We discuss key strategies for managing staff effectively, the...

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Life should make you happy, and that includes your podiatry business. This is the motto of Jill Woods, the owner of Practice Momentum, and I was fortunate enough to catch up with Jill, in person, on a recent visit to Canberra. 

Jill Woods was a UK based podiatrist, and after marrying her husband, who was in the military, she realised the possibility of owning a traditional bricks and mortar podiatry business was no longer an option because they were never sure where they'd be posted next.  

Some people would look at this as a massive roadblock to their podiatry career, but Jill has used it to pivot into a whole new career of helping other podiatrists and other professionals in the health industry. 

On this episode we discuss: 

  • Why mature-aged students studying podiatry brings such diversity and experience to the profession. 
  • Her marketing and entrepreneurial background before to starting Practice Momentum.
  • Learning new skills out of necessity. Jill was an early adopter of Twitter and YouTube way back in 2006. 
  • What she learned living in Pakistan.
  • The benefits of focusing on one new skill at a time. You don't need to become an expert. 
  • The power of niching down her coaching focus. 
  • Social Media 
  • What is Practice Momentum? 
  • The Sombrero Club - An Online Community Group.
  • Helping podiatrists develop a happy practice. Adding a little bit of "Woodsiness". 

 

 

 

 

"Marketing is so ethical because you have the skills people need. You're transforming lives and giving them back a quality of life".

  • Selling is helping
  • The power of the ripple effect. The impact we can have on people's lives.
  • Why it's important to bring in your personality to your practice and to be uniquely you.
  • Being authentic - Be you and run your business as you. 
  • Be happy in your business. You owe it to yourself

"Make the practice part of you to create an authentic culture in your business".

The Dream Patient 

When you know your ideal patient, the dream patient, you need to target all your marketing to that one patient.

Your blog articles, website design and colours, the photos you use all need to have your dream patient in mind. If you target them, you will attract your dream patient.

Monday Morning Marketing Tip

Claim your Google My Business page and claim your Bing Places page and add engaging content on those two places.

Why BING? Bing uses Amazon's Alexa, so if you do not claim your business places page on BING, Alexa will not recommend you. 

If you have any questions about this episode, please email me at [email protected]or you can connect with Jill Woods  at http://www.jillwoods.com/ 

WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW

Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.  

In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.

This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. 

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Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent Review

GREAT PODCAST: ☆☆☆☆☆ I'm really enjoying this podcast. Tyson Franklin is an excellent host and brings humour to the show. He does a great job of steering the conversation to get the most out of his guests. The podcast certainly sets out what it hopes to achieve, which is informing podiatrist around the world what great and innovative things other podiatrists are doing. I'd highly recommend this to any podiatrist.” Benn Boshell via Apple Podcasts · Great Britain · 05/02/19