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020 - Jill Woods Building Practice Momentum

Podiatry Legends Podcast

Release Date: 05/09/2019

399 - Dont Just Set Goals, Solve Problems: A Better Way to Plan for 2026 show art 399 - Dont Just Set Goals, Solve Problems: A Better Way to Plan for 2026

Podiatry Legends Podcast

In this final episode of my four-part December solo series, I share why traditional goal-setting often fails podiatry business owners and what to do instead. If you’ve ever set goals in December only to forget them by February, you’re not alone. The problem isn’t always motivation; it’s that most goals are too vague, too shallow, or completely disconnected from the real issues holding you back. Rather than chasing surface-level growth targets, I encourage you to shift to problem-first thinking. Because while a goal gives you direction, a problem gives you focus. When you start solving...

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398 - Designing A Better Work Week show art 398 - Designing A Better Work Week

Podiatry Legends Podcast

Small Changes that Make A Big Impact As podiatrists, we’re often guilty of letting the week run us, rather than intentionally designing our schedules to work for us. Patients pile in, admin creeps into every gap, and before we know it, another week (or year) has flown by in a blur. In this solo episode, I discuss why so many podiatry business owners feel overworked and scattered, and how a few small changes can transform your weekly rhythm, energy, and impact. The main culprits behind a chaotic week? Overcommitment – Saying yes to everything, leaving no time to breathe Lack of...

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397 - Reignite Your Why Rediscovering Purpose in Podiatry Before the New Year show art 397 - Reignite Your Why Rediscovering Purpose in Podiatry Before the New Year

Podiatry Legends Podcast

As 2025 winds down, now’s the perfect time to pause and ask yourself one powerful question: Why did I get into podiatry in the first place? In this episode of the Podiatry Legends Podcast, I invite you to step back from the day-to-day and reconnect with the deeper why behind your work. Because when your podiatry business starts to feel heavy, uninspired, or off-track, it’s rarely a patient problem, staffing issue or business problem; it’s usually a purpose problem. Before You Launch Into 2026... If you rush into the new year without reconnecting to your purpose, you’ll likely...

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396 - Embracing the Plateau: What to Do When Growth Stalls in Your Podiatry Practice or Career show art 396 - Embracing the Plateau: What to Do When Growth Stalls in Your Podiatry Practice or Career

Podiatry Legends Podcast

Every podiatrist hits a plateau at some point in their career; when growth stalls, motivation dips, and business feels flat. But a plateau isn’t failure; it is feedback. In this short solo episode, I share how to shift your mindset, avoid impulsive changes, and use a plateau as an opportunity to reset, refocus, and rebuild momentum. I also explore three types of plateaus, REVENUE, MOTIVATION & TEAM, and offer strategies to overcome each one. If you’re ready to move from “stuck” to strategic, this one’s for you. Are you looking for a one-on-one business coach? A business owner I...

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395 - The Social Media Blueprint for Podiatrists with Paul Macaulay show art 395 - The Social Media Blueprint for Podiatrists with Paul Macaulay

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, I talk with Paul Macaulay, better known online as Paul the Podiatrist. Paul is a UK-trained musculoskeletal podiatrist now living and practising in Singapore, and over the past three years, he has built an impressive 500,000+ followers across Instagram, TikTok and YouTube. If you’re sitting on the sidelines thinking “social media isn’t for me,” Paul’s story will change the way you look at marketing forever. Content creation isn’t about becoming an influencer; it’s about building trust, attracting ideal patients, and...

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394 - The Mindset Every Successful Podiatrist Needs in 2026 with Dr Peter Wishnie show art 394 - The Mindset Every Successful Podiatrist Needs in 2026 with Dr Peter Wishnie

Podiatry Legends Podcast

This week I’m joined by long-time friend, podiatrist, and business coach . Peter and I have known each other for more than a decade, and although we technically work in the same space, we’ve never competed. Instead, we’ve worked alongside each other with an abundance mindset because when you understand your strengths, your ideal clients, and your purpose, there’s more than enough opportunity to go around. In this episode, we unpack the massive difference between scarcity and abundance, and why so many podiatrists unknowingly sabotage themselves with old beliefs about money,...

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393 - The Global Rise of the Foot Ankle Show and What to Expect in 2026 show art 393 - The Global Rise of the Foot Ankle Show and What to Expect in 2026

Podiatry Legends Podcast

In this episode, I catch up with Tony Gavin, founder of the Foot & Ankle Show, a conference that has rapidly become one of the most dynamic podiatry events in the world.  We talk about: How the show pivoted during COVID and what we learned.   Why the “one big room” format works so well and why everyone loves it.  The rapid growth leading into 2026. The numbers keep getting bigger.  We know have an international audience flying in.  Why continuous improvement is the show’s driving force. 2026 is going to be the best show ever.  The...

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392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone show art 392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone

Podiatry Legends Podcast

Healthy Practitioner, Healthy Business: The Future of Podiatry Practice Running a podiatry clinic shouldn’t come at the expense of your health, happiness, or home life. Yet far too many practitioners are running on empty, juggling long hours, heavy patient loads, and the constant pressure to keep their businesses afloat. In this week’s episode of the Podiatry Legends Podcast, I spoke with Daniel Monteleone, the owner of in Geelong, Victoria. Daniel’s outlook is refreshing: he’s built a business model that values wellbeing just as much as revenue, proving that a healthy...

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391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson show art 391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson

Podiatry Legends Podcast

This week, we explore how divorce, drink-driving offences, and defamation can cripple a career or clinic if not handled properly, and why most people react far too late. My guest, Tad Nelson, a criminal defence lawyer and “Super Lawyer” from Galveston County, Texas, who brings more than three decades of courtroom experience, plus a master’s degree in forensic toxicology, to our conversation. Tad has seen the best and worst of human behaviour, and his insights apply directly to business owners navigating legal, personal, or reputation challenges. Tad explains the importance of acting...

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390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney show art 390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney

Podiatry Legends Podcast

This week, I’m joined again by Dr Patrick McEneaney, DPM from . Patrick shares how he’s grown to 16 clinics by hiring intentionally, tracking the right metrics, and knowing when to consolidate. We talk about the lessons of leadership, the art of delegation, and why cultural alignment is the real key to long-term success. Five Big Takeaways Numbers tell the truth. Always track performance and retention. Hire for attitude, not just skill. You can train techniques, not culture. Growth requires letting go of ego. Make decisions based on data. Consolidation isn’t failure;...

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More Episodes

Life should make you happy, and that includes your podiatry business. This is the motto of Jill Woods, the owner of Practice Momentum, and I was fortunate enough to catch up with Jill, in person, on a recent visit to Canberra. 

Jill Woods was a UK based podiatrist, and after marrying her husband, who was in the military, she realised the possibility of owning a traditional bricks and mortar podiatry business was no longer an option because they were never sure where they'd be posted next.  

Some people would look at this as a massive roadblock to their podiatry career, but Jill has used it to pivot into a whole new career of helping other podiatrists and other professionals in the health industry. 

On this episode we discuss: 

  • Why mature-aged students studying podiatry brings such diversity and experience to the profession. 
  • Her marketing and entrepreneurial background before to starting Practice Momentum.
  • Learning new skills out of necessity. Jill was an early adopter of Twitter and YouTube way back in 2006. 
  • What she learned living in Pakistan.
  • The benefits of focusing on one new skill at a time. You don't need to become an expert. 
  • The power of niching down her coaching focus. 
  • Social Media 
  • What is Practice Momentum? 
  • The Sombrero Club - An Online Community Group.
  • Helping podiatrists develop a happy practice. Adding a little bit of "Woodsiness". 

 

 

 

 

"Marketing is so ethical because you have the skills people need. You're transforming lives and giving them back a quality of life".

  • Selling is helping
  • The power of the ripple effect. The impact we can have on people's lives.
  • Why it's important to bring in your personality to your practice and to be uniquely you.
  • Being authentic - Be you and run your business as you. 
  • Be happy in your business. You owe it to yourself

"Make the practice part of you to create an authentic culture in your business".

The Dream Patient 

When you know your ideal patient, the dream patient, you need to target all your marketing to that one patient.

Your blog articles, website design and colours, the photos you use all need to have your dream patient in mind. If you target them, you will attract your dream patient.

Monday Morning Marketing Tip

Claim your Google My Business page and claim your Bing Places page and add engaging content on those two places.

Why BING? Bing uses Amazon's Alexa, so if you do not claim your business places page on BING, Alexa will not recommend you. 

If you have any questions about this episode, please email me at tf@tysonfranklin.comor you can connect with Jill Woods  at http://www.jillwoods.com/ 

WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW

Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.  

In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.

This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. 

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Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent Review

GREAT PODCAST: ☆☆☆☆☆ I'm really enjoying this podcast. Tyson Franklin is an excellent host and brings humour to the show. He does a great job of steering the conversation to get the most out of his guests. The podcast certainly sets out what it hopes to achieve, which is informing podiatrist around the world what great and innovative things other podiatrists are doing. I'd highly recommend this to any podiatrist.” Benn Boshell via Apple Podcasts · Great Britain · 05/02/19