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061: Email Marketing for Photographers with Mrs. Vondy: The Email Queen

Keep It Moving

Release Date: 06/02/2025

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On this episode, we sat down with Shannon Vondy (aka Mrs. Vondy, aka The Email Queen) to talk about a topic many listeners struggle with - email marketing for photographers. As someone who's been a member of Shannon's email club for over a year and a half, Melissa was excited to bring her expertise to our listeners who are relocating or restructuring their photography businesses.

Shannon went from burnt out wedding photographer to email obsessed when she sent ONE email and earned $2,600. After earning an additional $13k that year from email marketing alone, she created The Email Club. Through her Email Club Membership, she's helped hundreds of business owners make thousands of dollars using email all in the time it takes to bake a batch of cookies! She's on a mission to make email the easiest and most fun part of your business.

Key Takeaways:

  1. Starting an email list is simpler than you think - You don't need freebies or complex welcome sequences to begin. Choose an email provider, create a simple opt-in page, and start emailing consistently. Shannon made $2,600 from her very first strategic email!

  2. Email weekly for best results - Consistency is key. You can batch-write four emails at the beginning of the month (they don't need to be long) and schedule them. Unsubscribes are normal and shouldn't discourage you - focus on serving those who want to hear from you.

  3. Location changes don't mean abandoning your list - When relocating, segment your lists by location and continue providing value to past clients. Share a mix of location-specific content and universal photography tips to stay top-of-mind, even with clients you may never photograph again.

Ready to improve your photography business SEO?

SEO doesn't have to be complicated! With 15 years in photography and 10 years in IT, I've cracked the SEO code so you don't have to. Whether you want to learn or have someone handle it for you, my coaching and done-for-you services will help you get noticed online and attract your ideal clients. Visit pictureperfectrankings.com to make SEO simple and effective for your photography business.

Need help with your photography business strategy?

As a military spouse photographer who has moved my business seven times, I know what it takes to adapt and thrive! I've gone from hobby income to consistent 6-figure sales through strategic business practices. If you're ready to break through roadblocks, attract dream clients, and finally see the profits you've longed for, let's work together! Book a free 15 minute discovery call and let's get your business moving in the right direction. 

 

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