loader from loading.io

63: IT Girl to SEO Queen - How Melissa Turned Tech Skills into Photography Gold

Keep It Moving

Release Date: 06/16/2025

BONUS: A Chat with Sabrina Gebhardt show art BONUS: A Chat with Sabrina Gebhardt

Keep It Moving

This episode is a re-share of an interview we did with Sabrina on her podcast, Shoot It Straight. Sabrina is a fellow photographer and business educator. We talk a lot about navigation transitions in photography and in business. Its that "messy middle." Enjoy this bonus episode and as always, let us know what you think on the Gram.    Links: or Get Melissa’s Free Find Alison on IG Find Melissa on IG  

info_outline 79: Mini Mentoring with Kristina Graff in Washington show art 79: Mini Mentoring with Kristina Graff in Washington

Keep It Moving

We're looking for photographers to be featured on future Mini Mentoring episodes! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that’s because they’ve relocated, or pivoted niches we’re walking through their business can giving them our recommendations to keep it moving. Kristina Graff moved from New Mexico to Washington state two years ago - talk about a change of scenery! She's gone from fully booked in NM to struggling to fill short sessions in WA. She's a senior and family photographer...

info_outline BONUS: Alison's Interview on Conversations with a Hostess to Build Community show art BONUS: Alison's Interview on Conversations with a Hostess to Build Community

Keep It Moving

This is not a normal business episode. It may seem like left field for our norm, but in that waiting period of re-establishing yourself, your business, or niche, you need to live your life.  Amy's podcast, is all about building community wherever you are through hosting. We discuss everything from Alison's personal background on holiday hosting to super easy, no-planning parties with the neighbors.  On this episode we chat: How to include your kids in party prep Small party ideas to meet your neighbors How moving challenges our holiday events Adapting to new communities  Amy...

info_outline 78: Photography Marketing Systems with Dolly Delong show art 78: Photography Marketing Systems with Dolly Delong

Keep It Moving

We're diving deep with Dolly DeLong, a family photographer and systems guru who learned how to scale her business while juggling motherhood and entrepreneurship. Dolly shares the exact frameworks and strategies that helped her build a thriving photography business without sacrificing her sanity—and she's breaking down how photography business systems can transform how you manage clients, marketing, and everything in between. On this episode: How to build backend systems, SOPs, and workflows that actually work for family photographers The PIGGFEL framework for strategic marketing and...

info_outline 77: SEO For Photographers: Get Found & Booked show art 77: SEO For Photographers: Get Found & Booked

Keep It Moving

We're breaking down SEO for photographers in plain English to show you why it matters so much for your business—because the people finding you through search spend the most money and book the easiest. On this episode: How to choose the right keywords your ideal clients are actually searching for Optimizing your homepage to clearly answer who you are, what you do, and where you serve Setting up Google Search Console and image SEO to drive consistent traffic Episodes from the show:   Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers...

info_outline Replay: Best Photography Business Books on Audible show art Replay: Best Photography Business Books on Audible

Keep It Moving

We're sharing our favorite business books to read during your holiday travels—the ones that actually changed how we run our photography businesses. Whether you're relocating, restructuring, or ready to scale, these books tackle pricing, marketing, niching, and making money as a photographer. On this episode: Website tools and platforms that make updates easy without hiring a designer Five must-read business books every photographer entrepreneur should read How to pick just one actionable idea from each book to implement immediately Top 5 Business Books for Photographers by Donald...

info_outline 76: Email Marketing for Photographers: Getting Out Of The Spam Folder show art 76: Email Marketing for Photographers: Getting Out Of The Spam Folder

Keep It Moving

We're diving into the technical side of email marketing today because what's the point of crafting the perfect marketing email if it never actually reaches your clients? Let's talk about sender reputation, engagement strategies, and how to make sure your mini session announcements don't end up in digital purgatory. On this episode: Setting up email authentication and building sender reputation Warming up your email list with engaged subscribers Creating a consistent email schedule year-round   Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from...

info_outline 75: Quarter 4 Confessions: The Goals We Forgot We Set show art 75: Quarter 4 Confessions: The Goals We Forgot We Set

Keep It Moving

We're back with another quarterly check-in where we're sharing what's working, what we've let go, and how we're pivoting our businesses as we head into the new year. Spoiler: sometimes the best business move is knowing what not to do anymore. On this episode: Hiring support and building systems Letting go of offers that no longer serve you Shifting focus from revenue goals to profit Podcast - on - Use code ALISONBELL to get  your first whole week FREE.    Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix...

info_outline 74: Mini Mentoring with Mollie S Moving from Texas to Florida show art 74: Mini Mentoring with Mollie S Moving from Texas to Florida

Keep It Moving

We're looking for photographers to be featured on future Mini Mentoring episodes!   Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that’s because they’ve relocated, or pivoted niches we’re walking through their business can giving them our recommendations to keep it moving. Mollie Salazar is a wedding and family photographer moving from Texas to Florida and she’s got tons of lead time! The stressor is that Mollie is the primary breadwinner for her family of 4 - including some expensive...

info_outline 73: Why I Finally Hired a Coach (And You Should too!) show art 73: Why I Finally Hired a Coach (And You Should too!)

Keep It Moving

We're getting real about why knowledge isn't enough and how accountability changes everything. Alison shares her personal experience hiring a nutritional coach—and the powerful parallels it revealed about what we actually need to move our businesses forward. On this episode: Why you already know enough (but still aren't getting results) The real value of coaching: accountability and application Calculating the cost of not investing in yourself Ready to stop spinning your wheels and start implementing? Melissa has resources to help you create content that attracts your ideal clients—check...

info_outline
 
More Episodes

Alison is interviewing Melissa, who literally went from fixing computers in corporate suits to building photography empires with killer SEO strategies. If you've ever wanted to throw your laptop out the window because of alt text and header tags (while simultaneously trying to feed your kids lunch), this episode will save your sanity.

What You'll Learn:

• Why your keywords are having an identity crisis -  Spoiler: Google doesn't know what you do either when you try to be everything to everyone.

• The brutal truth about SEO timelines -  Real talk: 6-9 months to see decent progress, 18 months to consistently book clients. It's a marathon, not a sprint.

• Group coaching vs. done-for-you decoded - Melissa breaks down why both paths work, depending on whether you have more time or money to burn.

Bonus Gold Nuggets:

• Blog post templates are secretly broken everywhere - Melissa finds websites with EIGHT H1 headers on every single blog post. That's like wearing eight different hats to one event - confusing and not cute.

• The blogging club that doesn't make you cry - Because apparently everyone hates blogging (shame on you!), Melissa created outlines so easy that even your overwhelmed mom brain can handle them.

• AI prompts that don't sound like robots - She's teaching photographers how to use Claude for personal stories via voice messages, so your blog posts actually sound like you instead of a corporate manual.

• The moving photographer's secret weapon - Start your SEO work 6 months before you PCS. Your future self will thank you when you're not scrambling to book clients in a new location while unpacking boxes.

 

Ready to stop letting SEO be the monster under your business bed? Melissa's approach strips away all the overwhelm and gives you a clear path forward - whether you want to DIY it or hand it off completely.

 

Feeling stuck? Get a Book free 15 minute discovery call with Alison to talk through your biggest business challenges and map out a strategy that actually fits your chaotic, beautiful life.

 

Links:

Use #keepitmovingpod on socials!