Leveraging AI in Marketing: From Content Creation to Campaign Analysis
Release Date: 11/24/2024
How AI Is Changing the Way We Watch and Create Video
Knowhow Marketing Lab
n this episode, Pip and Phelan explore how AI is transforming video creation, editing, and consumption. From generative video clips and automated editing to repurposing content and enhancing old footage, they unpack the tools and trends reshaping the video landscape. The conversation dives into uncanny valley challenges, copyright and ethical concerns, and why the human touch still matters. Whether you’re a marketer, business owner, or content creator, this episode offers valuable insights into the opportunities and limitations of AI in video. Chapters 00:00 – Introduction & Podcast...
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How AI is Changing the Social Media Landscape
Knowhow Marketing Lab
In this episode, Pip and Rina debate whether AI is the end of social media marketers or their new superpower. They dig into the benefits, risks, and ethical concerns around AI-driven content, automation, and hyper-personalization. From efficiency gains and content creation to copyright issues, environmental concerns, and the human touch, this episode explores both sides of the evolving landscape. Whether you’re an AI enthusiast or cautious skeptic, you’ll find thought-provoking insights to help navigate the future of social media marketing. Chapters 00:00 – Introduction & Podcast...
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The Pulse: This Month In The World Of Marketing
Knowhow Marketing Lab
Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Hosts Phelan from Seymour Digital Media and Craig from Original72 Creative are joined by Pip and Rina Little to unpack the latest updates across SEO, social media, websites, and AI. This episode is filled with insights on AI, data rights, website accessibility, and the newest changes in Google Ads that every marketer should know about. Stay ahead in the fast-paced world of digital marketing with practical tips and expert perspectives from the GeekSpeak crew. Chapters 00:00 – Introduction & Podcast...
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How to Increase Website Traffic Without Relying on Ads
Knowhow Marketing Lab
In this episode, Phelan and Rina dive into creative ways to increase website traffic without relying on ads. From in-person networking and joint ventures to directory listings, backlinks, micro-influencers, and even moderating online communities, they unpack practical strategies that can boost visibility and credibility all while supporting long-term SEO growth. Whether you’re just starting out or looking for fresh approaches, this episode is packed with actionable insights to help you build traffic on a budget. Chapters 00:00 – Introduction & Podcast Kickoff 00:45 – Moving Beyond...
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Why Wordpress is the best for SEO and GEO
Knowhow Marketing Lab
In this episode, Pip dives into why WordPress remains the best option for SEO and GEO (Generative Engine Optimization) in today’s rapidly evolving AI-driven search landscape. From technical SEO fundamentals to the power of plugins, Pip explains why WordPress gives you more control, flexibility, and long-term scalability compared to other platforms like Wix, Squarespace, or Shopify. Chapters: 00:00 – Introduction & Podcast Kickoff 00:45 – Why Traditional SEO is Changing 01:39 – WordPress vs Other Platforms (Wix, Squarespace, Shopify) 02:31 – Plugin Power: Yoast, Rank Math, WP...
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AI and SEO How to Use Them Together for Maximum Impact
Knowhow Marketing Lab
"In this episode, Pip and Phelan explore the dynamic intersection of AI and SEO in 2025 and beyond. From Google’s evolution of RankBrain to SGE, they break down how artificial intelligence is reshaping the way websites are ranked, content is created, and search strategies are executed. You’ll learn: How tools like Gemini, Manus, and ChatGPT agents are (and aren’t) helping SEO pros Why intent-based content, semantic SEO, and accessibility matter more than ever How to scale content creation responsibly—without losing your brand voice or relying too much on hallucinating AI What’s...
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The Pulse: This Month In The World Of Marketing
Knowhow Marketing Lab
"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Hosts Phelan from Seymour Digital Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 – Introduction & Podcast Kickoff 01:00 – Cloudflare's Move to Block AI Crawlers by Default 03:00 – New TXT File for LLM Crawling: What It Is and Why It’s Weak 05:00 – The...
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Website Accessibility
Knowhow Marketing Lab
"Welcome back to the podcast! In this practical episode, Phelan and Rina unpack the what, why, and how of website accessibility in 2025. From understanding legal requirements to breaking down design, text, and navigation for inclusivity, they share actionable strategies you can implement now. You’ll learn how accessibility boosts traffic, protects your business legally, and makes your site better for everyone. Plus, they get real about what tools actually work—and which ones to skip—when testing your site's accessibility. Chapters: 00:00 – Introduction & Podcast Kickoff 01:00 –...
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AI-Powered Search & Social Search Optimization
Knowhow Marketing Lab
"Welcome back to the podcast! In this episode, Pip and Rina dig into how AI is shaking up everything from Google search to Instagram discovery. They break down why traditional SEO is evolving fast, how social platforms are prioritizing non-followers, and why your content strategy needs to be customer-first—not founder-focused. You’ll hear practical tips on optimizing for AI-driven platforms, using insights to guide your content, and what it really takes to stay visible in a world of algorithms, schema, and search engines that now talk back. Chapters: 00:00 – Introduction & Podcast...
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Website Redesign: When and How to Refresh Your Site
Knowhow Marketing Lab
"Welcome back to our podcast! In this practical episode, Greg and Rina unpack the when, why, and how of website rebranding and redesign in 2025. From knowing whether you need a simple refresh or a full-scale rebuild, to aligning your website with your business goals and user journey, they cover it all. You’ll learn how to spot the silent red flags of an outdated site, what makes design feel modern (or not), and how to approach redesigns without losing your SEO or your sanity. Chapters: 00:00 – Introduction & Podcast Kickoff 00:44 – Why Website Redesigns Matter 02:00 – Common...
info_outlineWelcome back to our podcast! Today, Pip and Phelan will be discussing Leveraging AI in Marketing: From Content Creation to Campaign Analysis. Learn about AI for Content and Code Creation, AI Platforms Comparison, Chatbots and Website Integration, AI in Google Ads and Image Creation, Search Engine Evolution with AI, and a lot more. This episode is essential for anyone looking to stay ahead in the digital marketing game.
00:00 - Introduction & Overview
06:00 - AI for Content and Code Creation
10:00 - AI Platforms Comparison
12:00 - Chatbots and Website Integration
15:00 - AI in Google Ads and Image Creation
18:00 - Search Engine Evolution with AI
20:00] - Long-Tail Keywords and Search Trends
22:00] - AI's Role in Business Sustainability
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